Rascasse Audience Intelligence

Veranda (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Veranda (magazine) in Germany — modelled from more than twelve digital signal sources. Veranda (magazine) has an estimated audience of 230,261 people in Germany.

#685among Website / Newspaper / Magazine in Germany#977in Home & Garden

The average Veranda (magazine) fan in Germany is 44.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include David Hockney, Philippe Starck, Kartell, with strongest over-indexing on David Hockney (74.87× the country average).

Demographically, the Veranda (magazine) audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veranda (magazine) fan in Germany is balanced, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for David Hockney.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veranda (magazine) profile in Germany.

Audience size
230K
in Germany
Gender
46.2%♀
53.8% male
Age
44.9
average years
Country rank
#20772
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Veranda (magazine)

46.2% are female, 53.8% are male, average age 44.9.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Veranda (magazine) audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age44.9
Estimated audience size230,261
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Veranda (magazine) audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4930%
50+28%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Veranda (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Veranda (magazine)
CountryShare
United States29.5%
France12.9%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veranda (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veranda (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~9K1.31×
02Schleswig-Holstein~9K1.13×
03Mecklenburg-Vorpommern~5K1.13×
04Niedersachsen~20K1.10×
05Hamburg~6K1.07×
06Baden-Württemberg~30K1.00×
07Berlin~10K1.00×
08Sachsen-Anhalt~6K1.00×
09Nordrhein-Westfalen~50K0.97×
10Hessen~20K0.96×
11Rheinland-Pfalz~10K0.95×
12Bremen~2K0.93×
13Bayern~30K0.89×
14Saarland~3K0.88×
15Sachsen~10K0.87×
16Thüringen~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Veranda (magazine), Germany
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veranda (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veranda (magazine) audience
#·InterestCategoryAffinity×
01Philippe StarckHome & Garden103.94×
02Ellen von UnwerthArts & Culture96.30×
03David HockneyArts & Culture74.87×
04Palais de TokyoArts & Culture74.74×
05Damien HirstArts & Culture74.30×
06Jeff KoonsArts & Culture66.38×
07National Gallery of ArtArts & Culture64.35×
08KartellHome & Garden63.07×
09Hauser & WirthArts & Culture56.59×
10Helmut NewtonArts & Culture51.76×
11FarmeramaGames51.61×
12Zaha HadidArts & Culture49.15×
13FlosHome & Garden45.21×
14ArtemideHome & Garden42.47×
15Centre Georges PompidouArts & Culture40.98×
16AwningHome & Garden20.58×
17Gustav KlimtArts & Culture18.33×
18Art BaselArts & Culture16.95×
19PergolaHome & Garden13.37×
20Maison MargielaFashion & Accessoires13.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veranda (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veranda (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM6.89×
Quality AwarenessPREMIUM4.58×
Career OrientationPOWER3.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veranda (magazine) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.71×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veranda (magazine) have in Germany?

Veranda (magazine) has an estimated audience of 230,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Veranda (magazine) fans?

46.2% of Veranda (magazine) fans are female, 53.8% are male, with an average age of 44.9 years.

03

Which brands do Veranda (magazine) fans like most?

Veranda (magazine) fans show strongest brand affinity for David Hockney (74.87×), Philippe Starck (103.94×), and Kartell (63.07×) over the country average.

04

Where do Veranda (magazine) fans live in Germany?

Veranda (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Veranda (magazine) fans also like?

Beyond Veranda (magazine) itself, the audience over-indexes on Philippe Starck (103.94×), Kartell (63.07×), Damien Hirst (74.3×), and Zaha Hadid (49.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Veranda (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veranda (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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