Veranda (magazine) Audience in Germany
Veranda (magazine) has an estimated audience of 231,894 people in Germany. 46.2% are female, 53.8% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artemide, Kartell, Philippe Starck, Farrow & Ball, Zaha Hadid.
The average Veranda (magazine) fan in Germany is 44.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artemide, Kartell, Philippe Starck, with strongest over-indexing on Artemide (146.91× the country average). Demographically, the Veranda (magazine) audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Veranda (magazine) fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 44.9 |
| Estimated audience size | 231,894 |
Audience persona
The typical Veranda (magazine) fan in Germany is balanced, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Artemide.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,294 | 1.01× |
| Bayern | 34,022 | 0.91× |
| Baden-Württemberg | 32,944 | 1.04× |
| Niedersachsen | 24,682 | 1.1× |
| Hessen | 17,036 | 0.96× |
| Rheinland-Pfalz | 11,245 | 0.97× |
| Berlin | 10,789 | 1.04× |
| Sachsen | 9,737 | 0.86× |
| Brandenburg | 9,504 | 1.32× |
| Schleswig-Holstein | 9,485 | 1.14× |
| Sachsen-Anhalt | 5,814 | 0.97× |
| Hamburg | 5,708 | 1.09× |
| Mecklenburg-Vorpommern | 4,882 | 1.1× |
| Thüringen | 4,744 | 0.8× |
| Saarland | 2,247 | 0.79× |
| Bremen | 1,792 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artemide | 146.91× | Home & Garden |
| Kartell | 75.99× | Home & Garden |
| Philippe Starck | 98.59× | Home & Garden |
| Farrow & Ball | 92.59× | Home & Garden |
| Zaha Hadid | 56.44× | Arts & Culture |
| Hauser & Wirth | 59.55× | Arts & Culture |
| National Gallery of Art | 64.91× | Arts & Culture |
| Damien Hirst | 49.33× | Arts & Culture |
| Jeff Koons | 48.01× | Arts & Culture |
| Helmut Newton | 35.24× | Arts & Culture |
| Awning | 14.05× | Home & Garden |
| Pergola | 10.38× | Home & Garden |
| Centre Georges Pompidou | 43.79× | Arts & Culture |
| David Hockney | 39.74× | Arts & Culture |
| Hermès | 4.36× | Fashion & Accessoires |
| Do it yourself (DIY) | 3.45× | Home & Garden |
| RTL Television | 5.07× | Movies & TV |
| Keith Haring | 20× | Arts & Culture |
| Farmerama | 49.46× | Games |
| Danish design | 5.01× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 6.16 |
| Quality Awareness | PREMIUM | 4.46 |
| DIY Mentality | THRILL | 2.55 |
| Sustainability | BALANCE | 2.38 |
| Luxury Orientation | PREMIUM | 2.36 |
| Career Orientation | POWER | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| France | 13.3% |
| United Kingdom | 6.4% |
See Veranda (magazine) audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Veranda (magazine) have in Germany?
Veranda (magazine) has an estimated audience of 231,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veranda (magazine) fans?
46.2% of Veranda (magazine) fans are female, 53.8% are male, with an average age of 44.9 years.
Which brands do Veranda (magazine) fans like most?
Veranda (magazine) fans show strongest brand affinity for Artemide (146.91×), Kartell (75.99×), and Philippe Starck (98.59×) over the country average.
Where do Veranda (magazine) fans live in Germany?
Veranda (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,294), Bayern (reach 34,022), and Baden-Württemberg (reach 32,944). These three regions account for the largest share of the active audience.
What other brands do Veranda (magazine) fans also like?
Beyond Veranda (magazine) itself, the audience over-indexes on Kartell (75.99×), Philippe Starck (98.59×), Farrow & Ball (92.59×), and Zaha Hadid (56.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veranda (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.