Veranda (magazine) Audience in United States

Veranda (magazine) has an estimated audience of 1,271,014 people in United States. 69.3% are female, 30.7% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, MSN, Kia Sportage, Houzz, Renovation.

The average Veranda (magazine) fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, MSN, Kia Sportage, with strongest over-indexing on Planet Fitness (4.1× the country average). Demographically, the Veranda (magazine) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Veranda (magazine) fans

Demographic split for Veranda (magazine) audience in United States
MetricValue
Female69.3%
Male30.7%
Average age46.8
Estimated audience size1,271,014

Audience persona

The typical Veranda (magazine) fan in United States is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Veranda (magazine) in United States
RegionReachAffinity
California235,4291.68×
Texas158,9691.45×
Florida103,2541.2×
New York98,6141.39×
Georgia90,6992.32×
Nevada41,9673.41×
Ohio41,2381.05×
North Carolina38,5031.01×
Illinois37,1590.88×
Pennsylvania36,3080.85×
New Jersey32,3031×
Virginia29,4820.95×
Massachusetts26,6531.06×
Washington25,3370.99×
Michigan24,9300.75×
Alabama23,2531.31×
Tennessee21,0270.82×
South Carolina20,2081.06×
Arizona20,2060.78×
Missouri20,1150.98×
Colorado19,2690.96×
Indiana19,2190.83×
Maryland19,1990.88×
Wisconsin14,6590.77×
Oregon14,2970.98×
Minnesota14,1990.78×
Louisiana12,9970.79×
Kentucky12,8730.81×
Connecticut11,9140.93×
Utah10,7670.95×
Oklahoma10,1130.72×
Maine9,3492.05×
Arkansas8,6190.82×
Kansas8,5720.86×
Iowa7,8670.75×
Hawaii7,5591.38×
Mississippi7,2150.69×
Idaho5,1700.81×
New Hampshire4,7160.94×
Nebraska4,5360.71×
New Mexico4,1260.65×
West Virginia3,9000.66×
Washington, District of Columbia3,8111×
Rhode Island3,4420.85×
Delaware2,6760.76×
South Dakota2,2390.76×
Montana2,1890.62×
Vermont2,0190.9×
Alaska1,9810.73×
North Dakota1,6530.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veranda (magazine) audience
BrandAffinityCategory
Planet Fitness4.1×Sports
MSN3.98×News
Kia Sportage20×Cars & Mobility
Houzz8.05×Home & Garden
Renovation3.29×Home & Garden
Red wine6.91×Food & Beverages
Do it yourself (DIY)2.51×Home & Garden
Hobby Lobby2.76×Home & Garden
High-net-worth individual7.07×Business & Career
Burj Khalifa20×Travel & Leisure
White wine7.36×Food & Beverages
Danish design10.17×Home & Garden
Roche Bobois18.1×Home & Garden
Luxury real estate4.32×Business & Career
Designer clothing4.41×Fashion & Accessoires
Tory Burch4.82×Fashion & Accessoires
Nordstrom2.66×Shopping
Staples (Canada)3.2×Business & Career
Zimmermann12.36×Home & Garden
Rebecca Hall12.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veranda (magazine) audience
TraitClusterScore
Design AffinityPREMIUM6.13
Quality AwarenessPREMIUM3.39
IndulgenceJOY3.24
Luxury OrientationPREMIUM3.12
DIY MentalityTHRILL2.25
SustainabilityBALANCE2

Worldwide distribution

Worldwide audience distribution share by country for Veranda (magazine)
CountryShare
United States29.3%
France13.3%
United Kingdom6.4%

See Veranda (magazine) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Veranda (magazine) have in United States?

Veranda (magazine) has an estimated audience of 1,271,014 people in United States, concentrated in California and Texas.

What is the gender split and age of Veranda (magazine) fans?

69.3% of Veranda (magazine) fans are female, 30.7% are male, with an average age of 46.8 years.

Which brands do Veranda (magazine) fans like most?

Veranda (magazine) fans show strongest brand affinity for Planet Fitness (4.1×), MSN (3.98×), and Kia Sportage (20×) over the country average.

Where do Veranda (magazine) fans live in United States?

Veranda (magazine) fans in United States are most concentrated in California (reach 235,429), Texas (reach 158,969), and Florida (reach 103,254). These three regions account for the largest share of the active audience.

What other brands do Veranda (magazine) fans also like?

Beyond Veranda (magazine) itself, the audience over-indexes on MSN (3.98×), Kia Sportage (20×), Houzz (8.05×), and Renovation (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veranda (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.