Rascasse Audience Intelligence

Veranda (magazine) Audience in United States

A data profile of the people who buy, follow and care about Veranda (magazine) in United States — modelled from more than twelve digital signal sources. Veranda (magazine) has an estimated audience of 1,283,271 people in United States.

#612among Website / Newspaper / Magazine in United States#1010in Home & Garden

The average Veranda (magazine) fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Houzz, Trader Joe's, with strongest over-indexing on QVC (8.89× the country average).

Demographically, the Veranda (magazine) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veranda (magazine) fan in United States is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veranda (magazine) profile in United States.

Audience size
1.3M
in United States
Gender
69.3%♀
30.7% male
Age
46.8
average years
Country rank
#19892
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Veranda (magazine)

69.3% are female, 30.7% are male, average age 46.8.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Veranda (magazine) audience in United States
MetricValue
Female69.3%
Male30.7%
Average age46.8
Estimated audience size1,283,271
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Veranda (magazine) audience in United States
Age bracketShare%
16-194%
20-2912%
30-3920%
40-4929%
50+35%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Veranda (magazine) audience comes from United States.

Worldwide audience distribution share by country for Veranda (magazine)
CountryShare
United States29.5%
France12.9%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veranda (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Veranda (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K5.34×
02Georgia~80K2.05×
03Maine~9K2.02×
04California~200K1.69×
05Texas~200K1.48×
06New York~100K1.41×
07Florida~100K1.30×
08Hawaii~7K1.28×
09Alabama~20K1.26×
10Ohio~40K1.03×
11South Carolina~20K1.01×
12Massachusetts~30K1.00×
13Arkansas~10K1.00×
14Washington, District of Columbia~4K0.97×
15Vermont~2K0.96×
16North Carolina~40K0.95×
17New Hampshire~5K0.95×
18New Jersey~30K0.94×
19Washington~20K0.94×
20Missouri~20K0.93×
21Oregon~10K0.93×
22Connecticut~10K0.93×
23Virginia~30K0.92×
24Colorado~20K0.91×
25Utah~10K0.91×
26Rhode Island~4K0.88×
27Maryland~20K0.85×
28South Dakota~2K0.85×
29Kansas~8K0.84×
30Alaska~2K0.84×
31Tennessee~20K0.83×
32Indiana~20K0.83×
33Pennsylvania~30K0.82×
34Louisiana~10K0.82×
35Idaho~5K0.82×
36Delaware~3K0.81×
37Illinois~30K0.80×
38Kentucky~10K0.80×
39Iowa~8K0.77×
40Arizona~20K0.76×
41Minnesota~10K0.76×
42Nebraska~5K0.76×
43North Dakota~2K0.76×
44Mississippi~8K0.75×
45Wisconsin~10K0.74×
46Oklahoma~10K0.73×
47West Virginia~4K0.73×
48Montana~3K0.73×
49Michigan~20K0.71×
50New Mexico~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Veranda (magazine), United States
0.68×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veranda (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veranda (magazine) audience
#·InterestCategoryAffinity×
01Burj KhalifaTravel & Leisure20.00×
02QVCMovies & TV8.89×
03HouzzHome & Garden8.78×
04Garden centreHome & Garden7.15×
05Weather forecastingHome & Garden5.16×
06Sustainable energyHome & Garden5.02×
07First class travelTravel & Leisure4.47×
08Renewable energyBusiness & Career4.32×
09Diane KeatonMovies & TV4.25×
10Discount storesShopping3.88×
11FedExBusiness & Career3.77×
12Trader Joe'sShopping3.50×
13IKEAHome & Garden3.08×
14Shopping mallsShopping2.82×
15Mortgage loansBusiness & Career2.80×
16PinterestInternet & Social Media2.74×
17RenovationHome & Garden2.74×
18AirbnbTravel & Leisure2.66×
19Planet FitnessSports2.33×
20FurnitureHome & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veranda (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veranda (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.07×
Quality AwarenessPREMIUM3.71×
IndulgenceJOY3.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veranda (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Need for SecurityCONSERVATISM0.88×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veranda (magazine) have in United States?

Veranda (magazine) has an estimated audience of 1,283,271 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veranda (magazine) fans?

69.3% of Veranda (magazine) fans are female, 30.7% are male, with an average age of 46.8 years.

03

Which brands do Veranda (magazine) fans like most?

Veranda (magazine) fans show strongest brand affinity for QVC (8.89×), Houzz (8.78×), and Trader Joe's (3.5×) over the country average.

04

Where do Veranda (magazine) fans live in United States?

Veranda (magazine) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Veranda (magazine) fans also like?

Beyond Veranda (magazine) itself, the audience over-indexes on Houzz (8.78×), Trader Joe's (3.5×), Pinterest (2.74×), and Discount stores (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Veranda (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veranda (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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