Lighting designer Audience in Germany
Lighting designer has an estimated audience of 339,461 people in Germany. 44.8% are female, 55.2% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Real property, Renovation, Artemide, Do it yourself (DIY), LED lamp.
The average Lighting designer fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Real property, Renovation, Artemide, with strongest over-indexing on Real property (11.65× the country average). Demographically, the Lighting designer audience skews more male with an average age of 37.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lighting designer fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 37.5 |
| Estimated audience size | 339,461 |
Audience persona
The typical Lighting designer fan in Germany is more male, around 37.5 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 17,086 | 0.23× |
| Bayern | 15,054 | 0.28× |
| Berlin | 14,499 | 0.96× |
| Baden-Württemberg | 13,487 | 0.29× |
| Thüringen | 12,727 | 1.47× |
| Sachsen-Anhalt | 12,714 | 1.45× |
| Rheinland-Pfalz | 12,389 | 0.73× |
| Bremen | 11,110 | 3.83× |
| Mecklenburg-Vorpommern | 11,044 | 1.7× |
| Brandenburg | 10,911 | 1.04× |
| Niedersachsen | 10,835 | 0.33× |
| Sachsen | 10,290 | 0.62× |
| Schleswig-Holstein | 10,128 | 0.83× |
| Hessen | 10,055 | 0.39× |
| Hamburg | 6,665 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 11.65× | Home & Garden |
| Renovation | 5.7× | Home & Garden |
| Artemide | 44.3× | Home & Garden |
| Do it yourself (DIY) | 3.79× | Home & Garden |
| LED lamp | 8.02× | Home & Garden |
| Efficient energy use | 3.76× | Technology & Electronics |
| Transfermarkt | 3.03× | Sports |
| Alessi (Italian company) | 20× | Home & Garden |
| Home improvement | 2.24× | Home & Garden |
| Tagesschau | 1.88× | Movies & TV |
| FRITZ!Box | 2.88× | Technology & Electronics |
| Mila Kunis | 8.06× | Movies & TV |
| Ryanair | 2.41× | Travel & Leisure |
| Pets | 1.68× | Pets & Animals |
| Bathtub | 6.38× | Beauty & Wellness |
| Drop shipping | 2.83× | Shopping |
| Bauhaus | 2.04× | Shopping |
| Catering | 4.06× | Food & Beverages |
| Chandelier | 11.98× | Home & Garden |
| Photovoltaic system | 4.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.86 |
| Design Affinity | PREMIUM | 2.66 |
| Quality Awareness | PREMIUM | 2.24 |
| Luxury Orientation | PREMIUM | 1.65 |
| Urban Lifestyle | OPEN | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 9.6% |
| Italy | 6.9% |
See Lighting designer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lighting designer have in Germany?
Lighting designer has an estimated audience of 339,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lighting designer fans?
44.8% of Lighting designer fans are female, 55.2% are male, with an average age of 37.5 years.
Which brands do Lighting designer fans like most?
Lighting designer fans show strongest brand affinity for Real property (11.65×), Renovation (5.7×), and Artemide (44.3×) over the country average.
Where do Lighting designer fans live in Germany?
Lighting designer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 17,086), Bayern (reach 15,054), and Berlin (reach 14,499). These three regions account for the largest share of the active audience.
What other brands do Lighting designer fans also like?
Beyond Lighting designer itself, the audience over-indexes on Renovation (5.7×), Artemide (44.3×), Do it yourself (DIY) (3.79×), and LED lamp (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lighting designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.