Persian carpet Audience in United States

Persian carpet logo

Persian carpet has an estimated audience of 573,591 people in United States. 72.8% are female, 27.2% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Product design, Emperor Entertainment Group, Hebe, Lulu 黃路梓茵, Home equity.

The average Persian carpet fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Emperor Entertainment Group, Hebe, with strongest over-indexing on Product design (4.32× the country average). Demographically, the Persian carpet audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Persian carpet fans

Demographic split for Persian carpet audience in United States
MetricValue
Female72.8%
Male27.2%
Average age41.3
Estimated audience size573,591

Audience persona

The typical Persian carpet fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Persian carpet in United States
RegionReachAffinity
California104,6781.66×
New York52,6681.64×
Texas47,6790.97×
Florida36,2930.93×
Pennsylvania19,8981.03×
Illinois19,3381.01×
Virginia19,3371.38×
New Jersey16,9091.16×
Georgia16,7240.95×
North Carolina16,4800.95×
Washington15,9721.39×
Michigan13,9510.93×
Massachusetts13,0451.15×
Maryland12,8271.3×
Ohio12,7520.72×
Arizona11,4380.98×
Oregon9,7901.49×
Colorado8,7170.96×
Tennessee7,0470.61×
Minnesota7,0370.86×
Missouri6,9980.76×
Indiana6,8170.65×
Wisconsin6,5010.75×
Connecticut6,1821.07×
Oklahoma5,5910.88×
Nevada5,1940.94×
Alabama4,7340.59×
South Carolina4,6180.54×
Kentucky4,1260.57×
Utah3,3600.65×
Louisiana3,3370.45×
Kansas3,1350.69×
Arkansas3,0170.64×
Mississippi2,8600.61×
Iowa2,8470.6×
Idaho2,7250.95×
Washington, District of Columbia2,4291.41×
Nebraska2,3810.83×
Hawaii2,3430.95×
West Virginia2,2130.83×
New Hampshire2,0670.91×
Alaska2,0621.68×
Montana2,0541.29×
New Mexico2,0130.7×
Rhode Island1,9961.09×
Maine1,9950.97×
South Dakota1,7741.34×
North Dakota1,6041.36×
Delaware1,5771×
Wyoming1,5631.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persian carpet audience
BrandAffinityCategory
Product design4.32×Business & Career
Emperor Entertainment Group20×Business & Career
Hebe10.15×Home & Garden
Lulu 黃路梓茵3.95×Movies & TV
Home equity2.27×Home & Garden
UK garage5.4×Music & Radio
Natural rubber1.89×Cars & Mobility
Stamp collecting4.22×Home & Garden
JDSU2.32×Business & Career
South Asian cuisine5.88×Food & Beverages
Women's empowerment2.71×Politics & Society
Mothercare2.06×Kids & Family
Janitor4×Home & Garden
Nebraska Cornhuskers football2.21×Sports
Soldering iron1.93×Home & Garden
Staycation1.83×Home & Garden
Employee retention7.93×Business & Career
Jaws2.85×Movies & TV
Isometric exercise4.51×Sports
Jesse Plemons1.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persian carpet audience
TraitClusterScore
Design AffinityPREMIUM4.62
Quality AwarenessPREMIUM2.75
IndulgenceJOY2.47
Luxury OrientationPREMIUM2.04
Pet OwnershipJOY2.02
SustainabilityBALANCE1.9

Worldwide distribution

Worldwide audience distribution share by country for Persian carpet
CountryShare
United States13.7%
Japan7.5%
Iraq4.0%

See Persian carpet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Persian carpet have in United States?

Persian carpet has an estimated audience of 573,591 people in United States, concentrated in California and New York.

What is the gender split and age of Persian carpet fans?

72.8% of Persian carpet fans are female, 27.2% are male, with an average age of 41.3 years.

Which brands do Persian carpet fans like most?

Persian carpet fans show strongest brand affinity for Product design (4.32×), Emperor Entertainment Group (20×), and Hebe (10.15×) over the country average.

Where do Persian carpet fans live in United States?

Persian carpet fans in United States are most concentrated in California (reach 104,678), New York (reach 52,668), and Texas (reach 47,679). These three regions account for the largest share of the active audience.

What other brands do Persian carpet fans also like?

Beyond Persian carpet itself, the audience over-indexes on Emperor Entertainment Group (20×), Hebe (10.15×), Lulu 黃路梓茵 (3.95×), and Home equity (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persian carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.