Persian carpet Audience in United States

Persian carpet logo

Persian carpet has an estimated audience of 573,591 people in United States. 72.8% are female, 27.2% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: JYSK, Boho-chic, Smart Communications, RT (TV network), Renovation.

The average Persian carpet fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include JYSK, Boho-chic, Smart Communications, with strongest over-indexing on JYSK (78.35× the country average). Demographically, the Persian carpet audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Persian carpet fans

Demographic split for Persian carpet audience in United States
MetricValue
Female72.8%
Male27.2%
Average age41.3
Estimated audience size573,591

Audience persona

The typical Persian carpet fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for JYSK.

Top regions in United States

Top regions ranked by reach for Persian carpet in United States
RegionReachAffinity
California104,6781.66×
New York52,6681.64×
Texas47,6790.97×
Florida36,2930.93×
Pennsylvania19,8981.03×
Illinois19,3381.01×
Virginia19,3371.38×
New Jersey16,9091.16×
Georgia16,7240.95×
North Carolina16,4800.95×
Washington15,9721.39×
Michigan13,9510.93×
Massachusetts13,0451.15×
Maryland12,8271.3×
Ohio12,7520.72×
Arizona11,4380.98×
Oregon9,7901.49×
Colorado8,7170.96×
Tennessee7,0470.61×
Minnesota7,0370.86×
Missouri6,9980.76×
Indiana6,8170.65×
Wisconsin6,5010.75×
Connecticut6,1821.07×
Oklahoma5,5910.88×
Nevada5,1940.94×
Alabama4,7340.59×
South Carolina4,6180.54×
Kentucky4,1260.57×
Utah3,3600.65×
Louisiana3,3370.45×
Kansas3,1350.69×
Arkansas3,0170.64×
Mississippi2,8600.61×
Iowa2,8470.6×
Idaho2,7250.95×
Washington, District of Columbia2,4291.41×
Nebraska2,3810.83×
Hawaii2,3430.95×
West Virginia2,2130.83×
New Hampshire2,0670.91×
Alaska2,0621.68×
Montana2,0541.29×
New Mexico2,0130.7×
Rhode Island1,9961.09×
Maine1,9950.97×
South Dakota1,7741.34×
North Dakota1,6041.36×
Delaware1,5771×
Wyoming1,5631.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persian carpet audience
BrandAffinityCategory
JYSK78.35×Home & Garden
Boho-chic5.81×Fashion & Accessoires
Smart Communications16.97×Technology & Electronics
RT (TV network)13.7×Movies & TV
Renovation2.92×Home & Garden
Bohemian style5.53×Fashion & Accessoires
Garden furniture5.43×Home & Garden
Houzz6.15×Home & Garden
Lowe's2.15×Shopping
Danish design8.9×Home & Garden
Pepco17.29×Fashion & Accessoires
Carrefour20×Shopping
Planet Fitness2.27×Sports
Dollar General2.19×Shopping
PSV Eindhoven20×Sports
Kitchenware3.06×Home & Garden
Cast-iron cookware6.57×Home & Garden
Tory Burch4×Fashion & Accessoires
IKEA2.27×Home & Garden
Nordstrom2.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persian carpet audience
TraitClusterScore
Design AffinityPREMIUM4.62
Quality AwarenessPREMIUM2.75
IndulgenceJOY2.47
Luxury OrientationPREMIUM2.04
Pet OwnershipJOY2.02
SustainabilityBALANCE1.9

Worldwide distribution

Worldwide audience distribution share by country for Persian carpet
CountryShare
United States13.7%
Japan7.5%
Iraq4.0%

See Persian carpet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Persian carpet have in United States?

Persian carpet has an estimated audience of 573,591 people in United States, concentrated in California and New York.

What is the gender split and age of Persian carpet fans?

72.8% of Persian carpet fans are female, 27.2% are male, with an average age of 41.3 years.

Which brands do Persian carpet fans like most?

Persian carpet fans show strongest brand affinity for JYSK (78.35×), Boho-chic (5.81×), and Smart Communications (16.97×) over the country average.

Where do Persian carpet fans live in United States?

Persian carpet fans in United States are most concentrated in California (reach 104,678), New York (reach 52,668), and Texas (reach 47,679). These three regions account for the largest share of the active audience.

What other brands do Persian carpet fans also like?

Beyond Persian carpet itself, the audience over-indexes on Boho-chic (5.81×), Smart Communications (16.97×), RT (TV network) (13.7×), and Renovation (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persian carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.