A data profile of the people who buy, follow and care about Video editing in India — modelled from more than twelve digital signal sources. Video editing has an estimated audience of 5,433,063 people in India.
The average Video editing fan in India is 31.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Gujarat, Bihar.
Top brand affinities include Screenwriting, Music videos, Film studio, with strongest over-indexing on Screenwriting (4.68× the country average).
Demographically, the Video editing audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Video editing fan in India is more male, around 31.6 years old, with strong Community Orientation tendencies and a notable affinity for Screenwriting.
The key figures that characterise the Video editing profile in India.
19.5% are female, 80.5% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 31.6 |
| Estimated audience size | 5,433,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Video editing audience comes from India.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 9.0% |
| Japan | 7.1% |
Where the Video editing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~200K | 2.35× | |
| 02 | Gujarat | ~300K | 2.03× | |
| 03 | Rajasthan | ~200K | 1.81× | |
| 04 | Madhya Pradesh | ~200K | 1.47× | |
| 05 | Uttar Pradesh | ~300K | 1.29× | |
| 06 | Odisha | ~70K | 1.19× | |
| 07 | Jharkhand | ~50K | 1.17× | |
| 08 | Andhra Pradesh | ~80K | 1.12× | |
| 09 | Assam | ~60K | 1.09× | |
| 10 | Chhattisgarh | ~40K | 1.08× | |
| 11 | Telangana | ~80K | 1.06× | |
| 12 | Haryana | ~70K | 1.01× | |
| 13 | West Bengal | ~200K | 0.98× | |
| 14 | Tamil Nadu | ~100K | 0.93× | |
| 15 | Maharashtra | ~200K | 0.92× | |
| 16 | Tripura | ~7K | 0.92× | |
| 17 | Uttarakhand | ~20K | 0.90× | |
| 18 | Punjab (region) | ~60K | 0.89× | |
| 19 | Sikkim | ~2K | 0.86× | |
| 20 | Arunachal Pradesh | ~3K | 0.81× | |
| 21 | Himachal Pradesh | ~20K | 0.80× | |
| 22 | Meghalaya | ~4K | 0.77× | |
| 23 | Karnataka | ~100K | 0.76× | |
| 24 | Nagaland | ~3K | 0.76× | |
| 25 | Mizoram | ~3K | 0.76× | |
| 26 | Goa | ~4K | 0.74× | |
| 27 | Manipur | ~5K | 0.72× | |
| 28 | Jammu and Kashmir | ~20K | 0.70× | |
| 29 | Kerala | ~50K | 0.65× |
The strongest cross-interests of the Video editing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Film editing | Movies & TV | 5.68× | ||
| 02 | Screenwriting | Literature | 4.68× | ||
| 03 | Dhaka | Travel & Leisure | 4.50× | ||
| 04 | Video editing software | Technology & Electronics | 3.66× | ||
| 05 | Scorpions (band) | Music & Radio | 3.21× | ||
| 06 | Visual effects | Movies & TV | 3.18× | ||
| 07 | Film studio | Movies & TV | 3.05× | ||
| 08 | Production company | Movies & TV | 2.45× | ||
| 09 | Assam | Travel & Leisure | 2.19× | ||
| 10 | West Bengal | Travel & Leisure | 2.13× | ||
| 11 | Virtual private network | Technology & Electronics | 1.98× | ||
| 12 | Kolkata | Travel & Leisure | 1.76× | ||
| 13 | Short film | Movies & TV | 1.75× | ||
| 14 | Bhojpuri language | Politics & Society | 1.73× | ||
| 15 | Music videos | Music & Radio | 1.72× | ||
| 16 | CapCut | Technology & Electronics | 1.65× | ||
| 17 | Dance | Business & Career | 1.58× | ||
| 18 | Viral video | Internet & Social Media | 1.58× | ||
| 19 | Comedy movies | Movies & TV | 1.55× | ||
| 20 | Photography | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.14× | |
| Extroversion | THRILL | 1.11× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Quality Awareness | PREMIUM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.67× |
Video editing has an estimated audience of 5,433,063 people in India, concentrated in Uttar Pradesh and Gujarat.
19.5% of Video editing fans are female, 80.5% are male, with an average age of 31.6 years.
Video editing fans show strongest brand affinity for Screenwriting (4.68×), Music videos (1.72×), and Film studio (3.05×) over the country average.
Video editing fans in India are most concentrated in Uttar Pradesh (reach ~300K), Gujarat (reach ~300K), and Bihar (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Video editing itself, the audience over-indexes on Music videos (1.72×), Film studio (3.05×), Scorpions (band) (3.21×), and Film editing (5.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Video editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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