A data profile of the people who buy, follow and care about Dhaka in India — modelled from more than twelve digital signal sources. Dhaka has an estimated audience of 3,089,760 people in India.
Dhaka has an estimated audience of 3,089,760 people in India. 27.2% are female, 72.8% are male, average age 31.1. Top brand affinities: Video editing, Music videos, Nature, Happiness, Kitchen.
Top brand affinities include Video editing, Music videos, Nature, with strongest over-indexing on Video editing (4.5× the country average).
Demographically, the Dhaka audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Dhaka fan in India is more male, around 31.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Video editing.
The key figures that characterise the Dhaka profile in India.
27.2% are female, 72.8% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 31.1 |
| Estimated audience size | 3,089,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Dhaka audience comes from India.
| Country | Share |
|---|---|
| Bangladesh | 21.2% |
| India | 15.5% |
| United Kingdom | 9.9% |
The strongest cross-interests of the Dhaka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | North Korea | Travel & Leisure | 5.63× | ||
| 02 | Darjeeling | Travel & Leisure | 5.54× | ||
| 03 | Video editing | Technology & Electronics | 4.50× | ||
| 04 | Emirates | Travel & Leisure | 3.55× | ||
| 05 | Max Verstappen | Sports | 3.55× | ||
| 06 | Singapore Airlines | Travel & Leisure | 3.55× | ||
| 07 | Diary | Kids & Family | 2.62× | ||
| 08 | Videography | Internet & Social Media | 2.45× | ||
| 09 | True Detective | Movies & TV | 2.19× | ||
| 10 | Anthropology | Business & Career | 2.08× | ||
| 11 | Drawing | Home & Garden | 1.95× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.90× | ||
| 13 | Music videos | Music & Radio | 1.88× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 15 | Nature | Home & Garden | 1.82× | ||
| 16 | Happiness | Health | 1.77× | ||
| 17 | Kitchen | Home & Garden | 1.73× | ||
| 18 | Wikipedia | Internet & Social Media | 1.67× | ||
| 19 | Flower | Home & Garden | 1.65× | ||
| 20 | Viral video | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Indulgence | JOY | 1.61× | |
| Pet Ownership | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dhaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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