A data profile of the people who buy, follow and care about Assam in India — modelled from more than twelve digital signal sources. Assam has an estimated audience of 6,799,036 people in India.
Assam has an estimated audience of 6,799,036 people in India. 24.9% are female, 75.1% are male, average age 32.3. Top brand affinities: Superman, Music videos, Harry Potter, Nature, Videography.
Top brand affinities include Superman, Music videos, Harry Potter, with strongest over-indexing on Superman (2.19× the country average).
Demographically, the Assam audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Assam fan in India is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Assam profile in India.
24.9% are female, 75.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 32.3 |
| Estimated audience size | 6,799,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Assam audience comes from India.
| Country | Share |
|---|---|
| India | 51.4% |
| Bangladesh | 14.8% |
| Saudi Arabia | 6.1% |
The strongest cross-interests of the Assam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 3.64× | ||
| 02 | Emma Watson | Movies & TV | 3.64× | ||
| 03 | Manchester City F.C. | Sports | 3.34× | ||
| 04 | Videography | Internet & Social Media | 2.73× | ||
| 05 | True Detective | Movies & TV | 2.43× | ||
| 06 | Manchester United F.C. | Sports | 2.36× | ||
| 07 | Superman | Movies & TV | 2.19× | ||
| 08 | Hindustan | Politics & Society | 2.15× | ||
| 09 | FC Barcelona | Sports | 2.13× | ||
| 10 | Himalayas | Travel & Leisure | 2.09× | ||
| 11 | Batman | Movies & TV | 2.08× | ||
| 12 | UEFA Champions League | Sports | 2.03× | ||
| 13 | OnePlus | Technology & Electronics | 2.02× | ||
| 14 | Music videos | Music & Radio | 1.66× | ||
| 15 | Nature | Home & Garden | 1.66× | ||
| 16 | Harry Potter | Movies & TV | 1.63× | ||
| 17 | Dogs | Pets & Animals | 1.62× | ||
| 18 | Happiness | Health | 1.60× | ||
| 19 | Psychology | Business & Career | 1.56× | ||
| 20 | Viral video | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Extroversion | THRILL | 1.34× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.44× | |
| Price Sensitivity | PREMIUM | 0.52× | |
| Need for Security | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Assam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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