Assam Audience in United States
Assam has an estimated audience of 280,726 people in United States. 46.9% are female, 53.1% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Sidharth Malhotra, Kajol, NDTV, Priyanka Chopra, Saif Ali Khan.
The average Assam fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sidharth Malhotra, Kajol, NDTV, with strongest over-indexing on Sidharth Malhotra (123.36× the country average). Demographically, the Assam audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Assam fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.7 |
| Estimated audience size | 280,726 |
Audience persona
The typical Assam fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sidharth Malhotra.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,114 | 1.56× |
| New York | 24,755 | 1.58× |
| Texas | 24,198 | 1× |
| Florida | 13,943 | 0.73× |
| Illinois | 11,302 | 1.21× |
| Pennsylvania | 11,234 | 1.19× |
| New Jersey | 10,719 | 1.5× |
| Washington | 10,456 | 1.86× |
| Virginia | 9,544 | 1.4× |
| Massachusetts | 8,925 | 1.61× |
| Georgia | 8,524 | 0.99× |
| North Carolina | 7,836 | 0.93× |
| Ohio | 7,575 | 0.88× |
| Michigan | 7,441 | 1.01× |
| Maryland | 6,050 | 1.25× |
| Arizona | 5,294 | 0.92× |
| Colorado | 4,846 | 1.1× |
| Indiana | 4,427 | 0.86× |
| Oregon | 4,281 | 1.33× |
| Tennessee | 4,212 | 0.75× |
| Minnesota | 4,193 | 1.04× |
| Missouri | 3,939 | 0.87× |
| Wisconsin | 3,476 | 0.82× |
| Connecticut | 3,375 | 1.2× |
| Alabama | 2,695 | 0.69× |
| South Carolina | 2,682 | 0.64× |
| Kentucky | 2,599 | 0.74× |
| Louisiana | 2,388 | 0.66× |
| Nevada | 2,306 | 0.85× |
| Washington, District of Columbia | 2,101 | 2.49× |
| Oklahoma | 1,954 | 0.63× |
| Utah | 1,889 | 0.75× |
| Iowa | 1,825 | 0.79× |
| Kansas | 1,756 | 0.79× |
| Arkansas | 1,538 | 0.66× |
| Hawaii | 1,497 | 1.24× |
| New Hampshire | 1,147 | 1.04× |
| Maine | 1,085 | 1.08× |
| New Mexico | 1,077 | 0.76× |
| Idaho | 1,071 | 0.76× |
| Mississippi | 1,032 | 0.45× |
| West Virginia | 1,027 | 0.79× |
| Rhode Island | 998 | 1.12× |
| Nebraska | 924 | 0.66× |
| Delaware | 704 | 0.91× |
| Alaska | 691 | 1.15× |
| Vermont | 636 | 1.29× |
| Montana | 515 | 0.66× |
| South Dakota | 454 | 0.7× |
| North Dakota | 376 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sidharth Malhotra | 123.36× | Fashion & Accessoires |
| Kajol | 95.95× | Movies & TV |
| NDTV | 54.5× | Movies & TV |
| Priyanka Chopra | 28.5× | Movies & TV |
| Saif Ali Khan | 84.14× | Movies & TV |
| Hindustan | 87.04× | Politics & Society |
| Alia Bhatt | 52.65× | Movies & TV |
| Kate Walsh (actress) | 39.62× | Movies & TV |
| Shah Rukh Khan | 31.49× | Movies & TV |
| India national cricket team | 21.12× | Sports |
| Hindi | 16.87× | Politics & Society |
| Indeed.com | 4.91× | Business & Career |
| Deepika Padukone | 32.25× | Movies & TV |
| Capital One | 4.17× | Business & Career |
| Sri Lanka | 20.7× | Travel & Leisure |
| Madhuri Dixit | 50.34× | Movies & TV |
| Google Maps | 3.55× | Internet & Social Media |
| Mauritius | 22.48× | Travel & Leisure |
| Acura TLX | 21.01× | Cars & Mobility |
| Flipkart | 12.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.18 |
| Price Sensitivity | PREMIUM | 1.88 |
| Pet Ownership | JOY | 1.67 |
| Travelling | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.57 |
| Risk Appetite | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 51.4% |
| Bangladesh | 14.8% |
| Saudi Arabia | 6.1% |
See Assam audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Assam have in United States?
Assam has an estimated audience of 280,726 people in United States, concentrated in California and New York.
What is the gender split and age of Assam fans?
46.9% of Assam fans are female, 53.1% are male, with an average age of 40.7 years.
Which brands do Assam fans like most?
Assam fans show strongest brand affinity for Sidharth Malhotra (123.36×), Kajol (95.95×), and NDTV (54.5×) over the country average.
Where do Assam fans live in United States?
Assam fans in United States are most concentrated in California (reach 48,114), New York (reach 24,755), and Texas (reach 24,198). These three regions account for the largest share of the active audience.
What other brands do Assam fans also like?
Beyond Assam itself, the audience over-indexes on Kajol (95.95×), NDTV (54.5×), Priyanka Chopra (28.5×), and Saif Ali Khan (84.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Assam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.