Assam Audience in United States

Assam logo

Assam has an estimated audience of 280,726 people in United States. 46.9% are female, 53.1% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Combat sport, Klout, Voter registration, Scorpio (comics), EShakti.

The average Assam fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Combat sport, Klout, Voter registration, with strongest over-indexing on Combat sport (2.88× the country average). Demographically, the Assam audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Assam fans

Demographic split for Assam audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.7
Estimated audience size280,726

Audience persona

The typical Assam fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Assam in United States
RegionReachAffinity
California48,1141.56×
New York24,7551.58×
Texas24,198
Florida13,9430.73×
Illinois11,3021.21×
Pennsylvania11,2341.19×
New Jersey10,7191.5×
Washington10,4561.86×
Virginia9,5441.4×
Massachusetts8,9251.61×
Georgia8,5240.99×
North Carolina7,8360.93×
Ohio7,5750.88×
Michigan7,4411.01×
Maryland6,0501.25×
Arizona5,2940.92×
Colorado4,8461.1×
Indiana4,4270.86×
Oregon4,2811.33×
Tennessee4,2120.75×
Minnesota4,1931.04×
Missouri3,9390.87×
Wisconsin3,4760.82×
Connecticut3,3751.2×
Alabama2,6950.69×
South Carolina2,6820.64×
Kentucky2,5990.74×
Louisiana2,3880.66×
Nevada2,3060.85×
Washington, District of Columbia2,1012.49×
Oklahoma1,9540.63×
Utah1,8890.75×
Iowa1,8250.79×
Kansas1,7560.79×
Arkansas1,5380.66×
Hawaii1,4971.24×
New Hampshire1,1471.04×
Maine1,0851.08×
New Mexico1,0770.76×
Idaho1,0710.76×
Mississippi1,0320.45×
West Virginia1,0270.79×
Rhode Island9981.12×
Nebraska9240.66×
Delaware7040.91×
Alaska6911.15×
Vermont6361.29×
Montana5150.66×
South Dakota4540.7×
North Dakota3760.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Assam audience
BrandAffinityCategory
Combat sport2.88×Sports
Klout84.14×Technology & Electronics
Voter registration6.24×Politics & Society
Scorpio (comics)21.12×Literature
EShakti13.39×Shopping
So Kamal39.62×Shopping
Minnesota2.03×Travel & Leisure
Electrolyte5.35×Health
Jaguar F-Pace15.62×Cars & Mobility
JDSU3.39×Business & Career
Mangaka4.24×Literature
Nationality1.53×Politics & Society
Elsword11.65×Games
Dental hygienist4.8×Health
Governor of Michigan4.89×Politics & Society
UK garage3.58×Music & Radio
JTV (Indonesia)3.3×
Bank account1.51×Business & Career
Isometric exercise5.14×Sports
Corona (band)3.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Assam audience
TraitClusterScore
Quality AwarenessPREMIUM4.18
Price SensitivityPREMIUM1.88
Pet OwnershipJOY1.67
TravellingTHRILL1.59
Urban LifestyleOPEN1.57
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Assam
CountryShare
India51.4%
Bangladesh14.8%
Saudi Arabia6.1%

See Assam audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Assam have in United States?

Assam has an estimated audience of 280,726 people in United States, concentrated in California and New York.

What is the gender split and age of Assam fans?

46.9% of Assam fans are female, 53.1% are male, with an average age of 40.7 years.

Which brands do Assam fans like most?

Assam fans show strongest brand affinity for Combat sport (2.88×), Klout (84.14×), and Voter registration (6.24×) over the country average.

Where do Assam fans live in United States?

Assam fans in United States are most concentrated in California (reach 48,114), New York (reach 24,755), and Texas (reach 24,198). These three regions account for the largest share of the active audience.

What other brands do Assam fans also like?

Beyond Assam itself, the audience over-indexes on Klout (84.14×), Voter registration (6.24×), Scorpio (comics) (21.12×), and EShakti (13.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Assam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.