Rascasse Audience Intelligence

Assam Audience in United States

A data profile of the people who buy, follow and care about Assam in United States — modelled from more than twelve digital signal sources. Assam has an estimated audience of 280,726 people in United States.

#6023among POI in United States#4190in Travel & Leisure

The average Assam fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Sidharth Malhotra, Kajol, with strongest over-indexing on NDTV (82.9× the country average).

Demographically, the Assam audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Assam fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for NDTV.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Assam profile in United States.

Audience size
281K
in United States
Gender
46.9%♀
53.1% male
Age
40.7
average years
Country rank
#49989
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Assam fans

46.9% are female, 53.1% are male, average age 40.7.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Assam audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.7
Estimated audience size280,726
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Assam audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Assam audience comes from United States.

Worldwide audience distribution share by country for Assam
CountryShare
India51.4%
Bangladesh14.8%
Saudi Arabia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Assam audience in United States is strongest.

Fig. 05

Top regions by affinity

Assam fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.08×
02Washington~10K1.70×
03Massachusetts~8K1.50×
04New York~20K1.47×
05California~50K1.46×
06New Jersey~10K1.39×
07Virginia~9K1.30×
08Oregon~4K1.23×
09Maryland~6K1.21×
10Vermont<1K1.14×
11Illinois~10K1.13×
12Connecticut~3K1.13×
13Hawaii~1K1.13×
14Pennsylvania~10K1.10×
15Alaska<1K1.10×
16Rhode Island<1K1.09×
17New Hampshire~1K1.06×
18Maine~1K1.06×
19Minnesota~4K1.05×
20Colorado~5K1.03×
21Michigan~7K0.98×
22Delaware<1K0.98×
23Texas~20K0.96×
24Georgia~8K0.95×
25North Carolina~8K0.93×
26West Virginia~1K0.92×
27South Dakota<1K0.92×
28Arizona~5K0.91×
29Ohio~8K0.90×
30Missouri~4K0.90×
31North Dakota<1K0.89×
32Wisconsin~4K0.88×
33Idaho~1K0.88×
34Montana<1K0.88×
35Indiana~4K0.87×
36Nevada~2K0.87×
37Kansas~2K0.87×
38New Mexico~1K0.87×
39Iowa~2K0.85×
40Louisiana~3K0.84×
41Tennessee~5K0.83×
42Kentucky~3K0.83×
43Nebraska~1K0.83×
44Utah~2K0.81×
45Arkansas~2K0.80×
46Alabama~3K0.77×
47Oklahoma~2K0.77×
48Florida~10K0.76×
49South Carolina~3K0.75×
50Mississippi~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Assam, United States
0.74×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Assam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Assam audience
#·InterestCategoryAffinity×
01Sidharth MalhotraFashion & Accessoires122.03×
02HindustanPolitics & Society107.89×
03KajolMovies & TV95.86×
04NDTVMovies & TV82.90×
05Saif Ali KhanMovies & TV80.45×
06Kate Walsh (actress)Movies & TV34.29×
07Shah Rukh KhanMovies & TV29.50×
08Deepika PadukoneMovies & TV27.80×
09God in IslamPolitics & Society27.55×
10Alia BhattMovies & TV26.67×
11Katrina KaifMovies & TV24.69×
12International educationBusiness & Career20.00×
13Cricket World CupSports19.26×
14Acura TLXCars & Mobility17.91×
15HindiPolitics & Society17.60×
16Priyanka ChopraMovies & TV15.85×
1724 (TV series)Movies & TV15.25×
18HinduismPolitics & Society8.73×
19Web serverTechnology & Electronics6.10×
20LinuxTechnology & Electronics4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Assam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Assam audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.06×
Pet OwnershipJOY2.16×
Price SensitivityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Assam audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
ExtroversionTHRILL0.87×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Assam have in United States?

Assam has an estimated audience of 280,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Assam fans?

46.9% of Assam fans are female, 53.1% are male, with an average age of 40.7 years.

03

Which brands do Assam fans like most?

Assam fans show strongest brand affinity for NDTV (82.9×), Sidharth Malhotra (122.03×), and Kajol (95.86×) over the country average.

04

Where do Assam fans live in United States?

Assam fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Assam fans also like?

Beyond Assam itself, the audience over-indexes on Sidharth Malhotra (122.03×), Kajol (95.86×), Hindustan (107.89×), and Saif Ali Khan (80.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Assam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Assam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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