A data profile of the people who buy, follow and care about Paris in United Kingdom — modelled from more than twelve digital signal sources. Paris has an estimated audience of 7,479,068 people in United Kingdom.
The average Paris fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include River Island, New Look, London Eye, with strongest over-indexing on River Island (1.62× the country average).
Demographically, the Paris audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Paris fan in United Kingdom is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for River Island.
The key figures that characterise the Paris profile in United Kingdom.
65.8% are female, 34.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.6 |
| Estimated audience size | 7,479,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Paris audience comes from United Kingdom.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Where the Paris audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 1.78× | |
| 02 | West Midlands | ~500K | 1.43× | |
| 03 | Yorkshire and the Humber | ~800K | 1.32× | |
| 04 | South East | ~1M | 1.12× | |
| 05 | East of England | ~700K | 1.09× | |
| 06 | North East | ~300K | 1.08× | |
| 07 | Scotland | ~600K | 0.88× | |
| 08 | South West | ~500K | 0.77× | |
| 09 | East Midlands | ~400K | 0.72× | |
| 10 | Northern Ireland | ~200K | 0.68× | |
| 11 | Wales | ~300K | 0.59× | |
| 12 | North West | ~400K | 0.48× |
The strongest cross-interests of the Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ax Paris | Fashion & Accessoires | 3.99× | ||
| 02 | El Corte Inglés | Shopping | 3.33× | ||
| 03 | London Eye | Travel & Leisure | 2.30× | ||
| 04 | Lamp | Music & Radio | 2.29× | ||
| 05 | Eurotunnel | Cars & Mobility | 2.06× | ||
| 06 | Diane Keaton | Movies & TV | 1.85× | ||
| 07 | Isabel Marant | Fashion & Accessoires | 1.85× | ||
| 08 | Prom | Arts & Culture | 1.81× | ||
| 09 | Monica Vinader | Fashion & Accessoires | 1.73× | ||
| 10 | Dorothy Perkins | Fashion & Accessoires | 1.71× | ||
| 11 | Boux Avenue | Fashion & Accessoires | 1.69× | ||
| 12 | Missguided | Fashion & Accessoires | 1.65× | ||
| 13 | New Look | Fashion & Accessoires | 1.63× | ||
| 14 | River Island | Fashion & Accessoires | 1.62× | ||
| 15 | Reiss (brand) | Fashion & Accessoires | 1.55× | ||
| 16 | Charlotte Tilbury | Beauty & Wellness | 1.54× | ||
| 17 | Stella McCartney | Fashion & Accessoires | 1.54× | ||
| 18 | Topshop | Shopping | 1.51× | ||
| 19 | Michelle Keegan | Movies & TV | 1.51× | ||
| 20 | AllSaints | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Design Affinity | PREMIUM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Community Orientation | OPEN | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Paris has an estimated audience of 7,479,068 people in United Kingdom, concentrated in England and South East.
65.8% of Paris fans are female, 34.2% are male, with an average age of 41.6 years.
Paris fans show strongest brand affinity for River Island (1.62×), New Look (1.63×), and London Eye (2.3×) over the country average.
Paris fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Paris itself, the audience over-indexes on New Look (1.63×), London Eye (2.3×), Ax Paris (3.99×), and Diane Keaton (1.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.