A data profile of the people who buy, follow and care about Paris in Spain — modelled from more than twelve digital signal sources. Paris has an estimated audience of 2,648,907 people in Spain.
The average Paris fan in Spain is 41.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Brico Dépôt, Spain, Isabel Marant, with strongest over-indexing on Brico Dépôt (5.44× the country average).
Demographically, the Paris audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Paris fan in Spain is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Paris profile in Spain.
66.2% are female, 33.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.9 |
| Estimated audience size | 2,648,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Paris audience comes from Spain.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Where the Paris audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.35× | |
| 02 | Basque Autonomous Country | ~100K | 1.28× | |
| 03 | Aragon | ~90K | 1.24× | |
| 04 | Comunidad Valenciana | ~300K | 1.10× | |
| 05 | Navarre | ~40K | 1.09× | |
| 06 | Community of Madrid | ~500K | 1.07× | |
| 07 | Castile and León | ~100K | 1.01× | |
| 08 | Region of Murcia | ~90K | 0.99× | |
| 09 | Galicia | ~100K | 0.93× | |
| 10 | Castilla-La Mancha | ~100K | 0.93× | |
| 11 | Balearic Islands | ~70K | 0.92× | |
| 12 | Andalusia | ~500K | 0.90× | |
| 13 | La Rioja | ~20K | 0.90× | |
| 14 | Principality of Asturias | ~60K | 0.88× | |
| 15 | Cantabria | ~30K | 0.86× | |
| 16 | Extremadura | ~50K | 0.81× | |
| 17 | Canary Islands | ~100K | 0.78× |
The strongest cross-interests of the Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Galeries Lafayette | Shopping | 7.67× | ||
| 02 | Made in France | Business & Career | 6.95× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 5.93× | ||
| 04 | Maje | Shopping | 5.87× | ||
| 05 | Brico Dépôt | Shopping | 5.44× | ||
| 06 | La Redoute | Shopping | 4.28× | ||
| 07 | Max Mara | Fashion & Accessoires | 4.21× | ||
| 08 | The Big Bang Theory | Movies & TV | 4.15× | ||
| 09 | Maisons du Monde | Home & Garden | 3.82× | ||
| 10 | Internet & Social Media | 3.74× | |||
| 11 | Maquillaje Profesional | Beauty & Wellness | 3.03× | ||
| 12 | Kiabi | Fashion & Accessoires | 3.02× | ||
| 13 | Regalos Originales | Shopping | 2.90× | ||
| 14 | El Mueble | Home & Garden | 2.87× | ||
| 15 | women'secret | Fashion & Accessoires | 2.72× | ||
| 16 | idealista.com | Home & Garden | 2.52× | ||
| 17 | Spain | Travel & Leisure | 1.88× | ||
| 18 | Harry Potter | Movies & TV | 1.84× | ||
| 19 | Technology | Technology & Electronics | 1.68× | ||
| 20 | Hobbies and activities | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| Community Orientation | OPEN | 1.26× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× |
Paris has an estimated audience of 2,648,907 people in Spain, concentrated in Catalonia and Community of Madrid.
66.2% of Paris fans are female, 33.8% are male, with an average age of 41.9 years.
Paris fans show strongest brand affinity for Brico Dépôt (5.44×), Spain (1.88×), and Isabel Marant (5.93×) over the country average.
Paris fans in Spain are most concentrated in Catalonia (reach ~600K), Community of Madrid (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Paris itself, the audience over-indexes on Spain (1.88×), Isabel Marant (5.93×), Hobbies and activities (1.57×), and Maquillaje Profesional (3.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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