A data profile of the people who buy, follow and care about Reddit in Spain — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 2,947,621 people in Spain.
The average Reddit fan in Spain is 36.2 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include SQL, Rowenta, Computers, with strongest over-indexing on SQL (16.55× the country average).
Demographically, the Reddit audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Reddit fan in Spain is balanced, around 36.2 years old, with strong Individualism tendencies and a notable affinity for SQL.
The key figures that characterise the Reddit profile in Spain.
52.5% are female, 47.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.2 |
| Estimated audience size | 2,947,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Reddit audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~400K | 1.20× | |
| 02 | Catalonia | ~600K | 1.15× | |
| 03 | Region of Murcia | ~100K | 1.13× | |
| 04 | Canary Islands | ~100K | 1.12× | |
| 05 | Balearic Islands | ~80K | 1.12× | |
| 06 | Aragon | ~80K | 1.12× | |
| 07 | Community of Madrid | ~500K | 1.11× | |
| 08 | Galicia | ~100K | 1.05× | |
| 09 | Castilla-La Mancha | ~100K | 1.04× | |
| 10 | Principality of Asturias | ~70K | 1.04× | |
| 11 | Andalusia | ~500K | 1.00× | |
| 12 | Castile and León | ~100K | 0.95× | |
| 13 | Basque Autonomous Country | ~90K | 0.91× | |
| 14 | Cantabria | ~30K | 0.86× | |
| 15 | Extremadura | ~40K | 0.77× | |
| 16 | La Rioja | ~10K | 0.74× | |
| 17 | Navarre | ~20K | 0.70× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SQL | Technology & Electronics | 16.55× | ||
| 02 | Rowenta | Home & Garden | 12.85× | ||
| 03 | MySQL | Technology & Electronics | 6.95× | ||
| 04 | Erlang (programming language) | Technology & Electronics | 5.35× | ||
| 05 | Hair tutorials | Beauty & Wellness | 5.22× | ||
| 06 | Node.js | Technology & Electronics | 4.26× | ||
| 07 | GitHub | Internet & Social Media | 3.72× | ||
| 08 | Gmail | Internet & Social Media | 2.91× | ||
| 09 | Gemini | Technology & Electronics | 2.80× | ||
| 10 | Grok | Technology & Electronics | 2.51× | ||
| 11 | Rural tourism | Travel & Leisure | 2.08× | ||
| 12 | Computers | Technology & Electronics | 1.92× | ||
| 13 | Loterías y Apuestas del Estado | Games | 1.89× | ||
| 14 | Books | Literature | 1.84× | ||
| 15 | El Confidencial | News | 1.80× | ||
| 16 | Público (Spain) | News | 1.68× | ||
| 17 | Beauty | Beauty & Wellness | 1.57× | ||
| 18 | Games | Games | 1.53× | ||
| 19 | Pets | Pets & Animals | 1.51× | ||
| 20 | Cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.67× | |
| Community Orientation | OPEN | 1.53× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.78× |
Reddit has an estimated audience of 2,947,621 people in Spain, concentrated in Catalonia and Andalusia.
52.5% of Reddit fans are female, 47.5% are male, with an average age of 36.2 years.
Reddit fans show strongest brand affinity for SQL (16.55×), Rowenta (12.85×), and Computers (1.92×) over the country average.
Reddit fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Rowenta (12.85×), Computers (1.92×), Gemini (2.8×), and MySQL (6.95×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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