L'Équipe Audience in Germany
L'Équipe has an estimated audience of 282,022 people in Germany. 39.8% are female, 60.2% are male, average age 33.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: El Corte Inglés, Challenges (magazine), Le Figaro, paul smith, Millie Bobby Brown.
The average L'Équipe fan in Germany is 33.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include El Corte Inglés, Challenges (magazine), Le Figaro, with strongest over-indexing on El Corte Inglés (44.15× the country average). Demographically, the L'Équipe audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of L'Équipe fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 33.4 |
| Estimated audience size | 282,022 |
Audience persona
The typical L'Équipe fan in Germany is more male, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for El Corte Inglés.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 35,394 | 0.92× |
| Bayern | 33,456 | 0.74× |
| Nordrhein-Westfalen | 29,532 | 0.48× |
| Hessen | 24,351 | 1.13× |
| Saarland | 20,098 | 5.8× |
| Hamburg | 13,061 | 2.05× |
| Berlin | 13,042 | 1.03× |
| Schleswig-Holstein | 12,346 | 1.22× |
| Rheinland-Pfalz | 12,283 | 0.87× |
| Niedersachsen | 10,298 | 0.38× |
| Brandenburg | 2,627 | 0.3× |
| Sachsen | 2,359 | 0.17× |
| Thüringen | 1,347 | 0.19× |
| Mecklenburg-Vorpommern | 1,065 | 0.2× |
| Bremen | 998 | 0.41× |
| Sachsen-Anhalt | 799 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Corte Inglés | 44.15× | Shopping |
| Challenges (magazine) | 47.81× | Business & Career |
| Le Figaro | 33.47× | News |
| paul smith | 29.7× | Fashion & Accessoires |
| Millie Bobby Brown | 8.95× | Movies & TV |
| Les Échos | 54.84× | News |
| Maje | 21.28× | Shopping |
| Le Point | 45.8× | News |
| Borussia Dortmund | 2.86× | Sports |
| Lee Cooper | 63.99× | Cars & Mobility |
| Slip-on shoe | 15.78× | Fashion & Accessoires |
| Slate | 38.64× | Home & Garden |
| Paris Saint-Germain Féminines | 10.3× | Sports |
| RB Leipzig | 5.38× | Sports |
| Konbini | 36.65× | Shopping |
| Wrangler (jeans) | 19.44× | Fashion & Accessoires |
| Marco Polo | 7.11× | Fashion & Accessoires |
| DFB-Pokal | 6.24× | Sports |
| Champion | 18.57× | Sports |
| Boston Red Sox | 33.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.64 |
| Indulgence | JOY | 1.94 |
| Luxury Orientation | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 45.2% |
| Guadeloupe | 9.0% |
| Martinique | 4.1% |
See L'Équipe audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does L'Équipe have in Germany?
L'Équipe has an estimated audience of 282,022 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of L'Équipe fans?
39.8% of L'Équipe fans are female, 60.2% are male, with an average age of 33.4 years.
Which brands do L'Équipe fans like most?
L'Équipe fans show strongest brand affinity for El Corte Inglés (44.15×), Challenges (magazine) (47.81×), and Le Figaro (33.47×) over the country average.
Where do L'Équipe fans live in Germany?
L'Équipe fans in Germany are most concentrated in Baden-Württemberg (reach 35,394), Bayern (reach 33,456), and Nordrhein-Westfalen (reach 29,532). These three regions account for the largest share of the active audience.
What other brands do L'Équipe fans also like?
Beyond L'Équipe itself, the audience over-indexes on Challenges (magazine) (47.81×), Le Figaro (33.47×), paul smith (29.7×), and Millie Bobby Brown (8.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for L'Équipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.