L'Équipe Audience in Germany
A data profile of the people who buy, follow and care about L'Équipe in Germany — modelled from more than twelve digital signal sources. L'Équipe has an estimated audience of 406,124 people in Germany.
The average L'Équipe fan in Germany is 33.4 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include El Corte Inglés, Challenges (magazine), Le Figaro, with strongest over-indexing on El Corte Inglés (44.15× the country average).
Demographically, the L'Équipe audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical L'Équipe fan in Germany is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for El Corte Inglés.
At a glance
The key figures that characterise the L'Équipe profile in Germany.
Search interest · 12-month trend
Audience demographics of L'Équipe
39.8% are female, 60.2% are male, average age 33.4.
Gender split
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 33.4 |
| Estimated audience size | 406,124 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 10% |
Geography
Where the L'Équipe audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 4.87× | |
| 02 | Hamburg | ~20K | 1.93× | |
| 03 | Hessen | ~40K | 1.19× | |
| 04 | Berlin | ~20K | 1.16× | |
| 05 | Schleswig-Holstein | ~20K | 1.08× | |
| 06 | Baden-Württemberg | ~50K | 0.90× | |
| 07 | Rheinland-Pfalz | ~20K | 0.86× | |
| 08 | Bremen | ~3K | 0.85× | |
| 09 | Bayern | ~50K | 0.81× | |
| 10 | Mecklenburg-Vorpommern | ~6K | 0.75× | |
| 11 | Sachsen-Anhalt | ~8K | 0.74× | |
| 12 | Thüringen | ~7K | 0.72× | |
| 13 | Brandenburg | ~8K | 0.63× | |
| 14 | Nordrhein-Westfalen | ~50K | 0.56× | |
| 15 | Sachsen | ~10K | 0.54× | |
| 16 | Niedersachsen | ~20K | 0.49× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the L'Équipe audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lee Cooper | Cars & Mobility | 63.99× | ||
| 02 | Les Échos | News | 54.84× | ||
| 03 | Challenges (magazine) | Business & Career | 47.81× | ||
| 04 | Le Point | News | 45.80× | ||
| 05 | El Corte Inglés | Shopping | 44.15× | ||
| 06 | Slate | Home & Garden | 38.64× | ||
| 07 | Konbini | Shopping | 36.65× | ||
| 08 | Le Figaro | News | 33.47× | ||
| 09 | paul smith | Fashion & Accessoires | 29.70× | ||
| 10 | Maje | Shopping | 21.28× | ||
| 11 | Wrangler (jeans) | Fashion & Accessoires | 19.44× | ||
| 12 | Champion | Sports | 18.57× | ||
| 13 | Slip-on shoe | Fashion & Accessoires | 15.78× | ||
| 14 | Paris Saint-Germain Féminines | Sports | 10.30× | ||
| 15 | Millie Bobby Brown | Movies & TV | 8.95× | ||
| 16 | Marco Polo | Fashion & Accessoires | 7.11× | ||
| 17 | DFB-Pokal | Sports | 6.24× | ||
| 18 | RB Leipzig | Sports | 5.38× | ||
| 19 | Borussia Dortmund | Sports | 2.86× | ||
| 20 | FIFA World Cup | Sports | 2.74× |
Personality of the L'Équipe audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.00× | |
| Risk Appetite | THRILL | 1.33× | |
| Sports Activity | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.50× | |
| Tradition | CONSERVATISM | 0.59× | |
| Pet Ownership | JOY | 0.66× |
Frequently asked questions
How many fans does L'Équipe have in Germany?
L'Équipe has an estimated audience of 406,124 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of L'Équipe fans?
39.8% of L'Équipe fans are female, 60.2% are male, with an average age of 33.4 years.
Which brands do L'Équipe fans like most?
L'Équipe fans show strongest brand affinity for El Corte Inglés (44.15×), Challenges (magazine) (47.81×), and Le Figaro (33.47×) over the country average.
Where do L'Équipe fans live in Germany?
L'Équipe fans in Germany are most concentrated in Bayern (reach ~50K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do L'Équipe fans also like?
Beyond L'Équipe itself, the audience over-indexes on Challenges (magazine) (47.81×), Le Figaro (33.47×), paul smith (29.7×), and Millie Bobby Brown (8.95×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for L'Équipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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