A data profile of the people who buy, follow and care about BT (tabloid) in Norway — modelled from more than twelve digital signal sources. BT (tabloid) has an estimated audience of 1,538,498 people in Norway.
BT (tabloid) has an estimated audience of 1,538,498 people in Norway. 57.3% are female, 42.7% are male, average age 36.6. Top brand affinities: Tabloid (newspaper format), Real estate, Nonprofit organization, Renewable energy, Solar energy.
Top brand affinities include Tabloid (newspaper format), Real estate, Nonprofit organization, with strongest over-indexing on Tabloid (newspaper format) (2.26× the country average).
Demographically, the BT (tabloid) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical BT (tabloid) fan in Norway is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the BT (tabloid) profile in Norway.
57.3% are female, 42.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 36.6 |
| Estimated audience size | 1,538,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 16% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 40% |
The strongest cross-interests of the BT (tabloid) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbalism | Health | 2.57× | ||
| 02 | ONE Championship | Sports | 2.37× | ||
| 03 | Fertilizer | Home & Garden | 2.31× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.26× | ||
| 05 | Nonprofit organization | Politics & Society | 2.16× | ||
| 06 | Solar energy | Home & Garden | 1.93× | ||
| 07 | Paul McCartney | Music & Radio | 1.88× | ||
| 08 | Reggae | Music & Radio | 1.83× | ||
| 09 | Renewable energy | Business & Career | 1.78× | ||
| 10 | Harley-Davidson | Cars & Mobility | 1.66× | ||
| 11 | MasterCard | Business & Career | 1.66× | ||
| 12 | Air pollution | Health | 1.65× | ||
| 13 | Video blog | Internet & Social Media | 1.61× | ||
| 14 | Real estate | Business & Career | 1.58× | ||
| 15 | Debit card | Business & Career | 1.58× | ||
| 16 | Formula One | Sports | 1.56× | ||
| 17 | Lawn mower | Home & Garden | 1.54× | ||
| 18 | Car rentals | Cars & Mobility | 1.53× | ||
| 19 | NFL | Sports | 1.52× | ||
| 20 | Plus-size clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.24× | |
| Design Affinity | PREMIUM | 0.36× | |
| Early Adopter Mentality | POWER | 0.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for BT (tabloid). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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