A data profile of the people who buy, follow and care about BT (tabloid) in Sweden — modelled from more than twelve digital signal sources. BT (tabloid) has an estimated audience of 2,059,131 people in Sweden.
BT (tabloid) has an estimated audience of 2,059,131 people in Sweden. 59.1% are female, 40.9% are male, average age 41.9. Top brand affinities: Tabloid (newspaper format), Terraced house, Electric motorcycles and scooters, Formula One, Salma Hayek.
Top brand affinities include Tabloid (newspaper format), Terraced house, Electric motorcycles and scooters, with strongest over-indexing on Tabloid (newspaper format) (2.6× the country average).
Demographically, the BT (tabloid) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
The typical BT (tabloid) fan in Sweden is more female, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the BT (tabloid) profile in Sweden.
59.1% are female, 40.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.9 |
| Estimated audience size | 2,059,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 28% |
The strongest cross-interests of the BT (tabloid) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ironman Heavymetalweight Championship | Sports | 2.94× | ||
| 02 | Tabloid (newspaper format) | Literature | 2.60× | ||
| 03 | Glenn Close | Movies & TV | 2.11× | ||
| 04 | Salma Hayek | Movies & TV | 1.97× | ||
| 05 | Vice (magazine) | News | 1.82× | ||
| 06 | Electric motorcycles and scooters | Cars & Mobility | 1.77× | ||
| 07 | Robert Bosch | Home & Garden | 1.74× | ||
| 08 | BuzzFeed | Internet & Social Media | 1.60× | ||
| 09 | Formula One | Sports | 1.52× | ||
| 10 | Terraced house | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Sports Activity | POWER | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for BT (tabloid). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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