A data profile of the people who buy, follow and care about Romerikes Blad in Norway — modelled from more than twelve digital signal sources. Romerikes Blad has an estimated audience of 623,851 people in Norway.
Romerikes Blad has an estimated audience of 623,851 people in Norway. 60.9% are female, 39.1% are male, average age 45.7. Top brand affinities: Biltema, Circle K, KappAhl, Tabloid (newspaper format), Shopping malls.
Top brand affinities include Biltema, Circle K, KappAhl, with strongest over-indexing on Biltema (2.0× the country average).
Demographically, the Romerikes Blad audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Romerikes Blad fan in Norway is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Romerikes Blad profile in Norway.
60.9% are female, 39.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 45.7 |
| Estimated audience size | 623,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 31% | |
| 50+ | 31% |
The strongest cross-interests of the Romerikes Blad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muffin | Food & Beverages | 4.88× | ||
| 02 | The Sound of Music | Music & Radio | 4.88× | ||
| 03 | Espresso machine | Home & Garden | 4.35× | ||
| 04 | Doughnut | Food & Beverages | 3.49× | ||
| 05 | Chocolate brownie | Food & Beverages | 3.33× | ||
| 06 | Cheesecake | Food & Beverages | 3.00× | ||
| 07 | Strawberry | Food & Beverages | 2.96× | ||
| 08 | Jotex | Shopping | 2.89× | ||
| 09 | Circle K | Shopping | 2.68× | ||
| 10 | Engagement ring | Fashion & Accessoires | 2.56× | ||
| 11 | Iittala | Home & Garden | 2.36× | ||
| 12 | Ice cream | Food & Beverages | 2.21× | ||
| 13 | Sandwich | Food & Beverages | 2.14× | ||
| 14 | Biltema | Business & Career | 2.00× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.92× | ||
| 16 | Candy | Food & Beverages | 1.90× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.83× | ||
| 18 | Ticketmaster | Travel & Leisure | 1.69× | ||
| 19 | Lunch | Food & Beverages | 1.68× | ||
| 20 | Shopping malls | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| Career Orientation | POWER | 1.36× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Romerikes Blad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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