A data profile of the people who buy, follow and care about Dagens Næringsliv in Norway — modelled from more than twelve digital signal sources. Dagens Næringsliv has an estimated audience of 1,239,523 people in Norway.
Dagens Næringsliv has an estimated audience of 1,239,523 people in Norway. 53.7% are female, 46.3% are male, average age 44.8. Top brand affinities: Biltema, Tesla Motors, KappAhl, LinkedIn, Accounting.
Top brand affinities include Biltema, Tesla Motors, KappAhl, with strongest over-indexing on Biltema (1.81× the country average).
Demographically, the Dagens Næringsliv audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Dagens Næringsliv fan in Norway is balanced, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Dagens Næringsliv profile in Norway.
53.7% are female, 46.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.8 |
| Estimated audience size | 1,239,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Dagens Næringsliv audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 88.9% |
| Denmark | 4.3% |
| United Kingdom | 2.6% |
The strongest cross-interests of the Dagens Næringsliv audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.63× | ||
| 02 | Job interview | Business & Career | 2.55× | ||
| 03 | Accounting | Business & Career | 2.32× | ||
| 04 | Internet & Social Media | 2.03× | |||
| 05 | Luxury yacht | Travel & Leisure | 2.01× | ||
| 06 | Web conferencing | Technology & Electronics | 1.94× | ||
| 07 | Renewable energy | Business & Career | 1.93× | ||
| 08 | Tesla Motors | Cars & Mobility | 1.89× | ||
| 09 | Innovation | Business & Career | 1.86× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.85× | ||
| 11 | Biltema | Business & Career | 1.81× | ||
| 12 | Sustainable energy | Home & Garden | 1.79× | ||
| 13 | Investment banking | Business & Career | 1.78× | ||
| 14 | Carpentry | Home & Garden | 1.67× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.64× | ||
| 16 | Arc'teryx | Fashion & Accessoires | 1.62× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.54× | ||
| 18 | Facebook Messenger | Internet & Social Media | 1.54× | ||
| 19 | Swimming pool | Sports | 1.51× | ||
| 20 | Piano | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.10× | |
| Sustainability | BALANCE | 1.40× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dagens Næringsliv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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