Radio-frequency identification Audience in United States
Radio-frequency identification has an estimated audience of 2,069,936 people in United States. 36.0% are female, 64.0% are male, average age 41.7. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Alaska.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Radio-frequency identification audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Radio-frequency identification fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 41.7 |
| Estimated audience size | 2,069,936 |
Audience persona
The typical Radio-frequency identification fan in United States is more male, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.66× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Alaska | 1.66× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.43× | Travel & Leisure |
| Mie goreng | 16.07× | Food & Beverages |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
| Étouffée | 9.85× | Food & Beverages |
| Holly Hagan | 17.22× | Movies & TV |
| Dan Hardy | 11.49× | Sports |
| Guayas Province | 12.25× | Travel & Leisure |
| nbc chicago | 2× | Movies & TV |
| Ghar (film) | 16.72× | Movies & TV |
| Google Analytics | 1.51× | Internet & Social Media |
| Enrique Hernández (baseball) | 4.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Luxury Orientation | PREMIUM | 1.59 |
| Individualism | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.43 |
| Need for Security | CONSERVATISM | 1.31 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| Germany | 7.5% |
| United Kingdom | 6.8% |
See Radio-frequency identification audiences in other countries
- Radio-frequency identification — Germany
- Radio-frequency identification — United Kingdom
- Radio-frequency identification — France
- Radio-frequency identification — Italy
- Radio-frequency identification — Spain
- Radio-frequency identification — Brazil
- Radio-frequency identification — Japan
- Radio-frequency identification — South Korea
- Radio-frequency identification — India
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Radio-frequency identification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.