Radio-frequency identification Audience in United States
Radio-frequency identification has an estimated audience of 2,069,936 people in United States. 36.0% are female, 64.0% are male, average age 41.7. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Radio-frequency identification audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Radio-frequency identification fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 41.7 |
| Estimated audience size | 2,069,936 |
Audience persona
The typical Radio-frequency identification fan in United States is more male, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.57× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.57× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Choice Hotels | 18.11× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Forrest Gump | 14.23× | Movies & TV |
| Fiverr | 14.62× | Business & Career |
| Jake Gyllenhaal | 10.95× | Movies & TV |
| Depop | 12.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Luxury Orientation | PREMIUM | 1.59 |
| Individualism | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.43 |
| Need for Security | CONSERVATISM | 1.31 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| Germany | 7.5% |
| United Kingdom | 6.8% |
See Radio-frequency identification audiences in other countries
- Radio-frequency identification — Germany
- Radio-frequency identification — United Kingdom
- Radio-frequency identification — France
- Radio-frequency identification — Italy
- Radio-frequency identification — Spain
- Radio-frequency identification — Brazil
- Radio-frequency identification — Japan
- Radio-frequency identification — South Korea
- Radio-frequency identification — India
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Radio-frequency identification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.