Rascasse Audience Intelligence

Radio-frequency identification Audience in United States

A data profile of the people who buy, follow and care about Radio-frequency identification in United States — modelled from more than twelve digital signal sources. Radio-frequency identification has an estimated audience of 2,069,936 people in United States.

#6214among Topic in United States#508in Technology & Electronics

The average Radio-frequency identification fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wallet, Made in USA, Hardware store, with strongest over-indexing on Wallet (5.56× the country average).

Demographically, the Radio-frequency identification audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Individualism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Radio-frequency identification fan in United States is more male, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Wallet.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio-frequency identification profile in United States.

Audience size
2.1M
in United States
Gender
36.0%♀
64.0% male
Age
41.7
average years
Country rank
#13868
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio-frequency identification fans

36.0% are female, 64.0% are male, average age 41.7.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Radio-frequency identification audience in United States
MetricValue
Female36.0%
Male64.0%
Average age41.7
Estimated audience size2,069,936
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Radio-frequency identification audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Radio-frequency identification audience comes from United States.

Worldwide audience distribution share by country for Radio-frequency identification
CountryShare
United States43.8%
Germany7.5%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio-frequency identification audience in United States is strongest.

Fig. 05

Top regions by affinity

Radio-frequency identification fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.22×
02California~300K1.19×
03Washington, District of Columbia~7K1.19×
04Washington~50K1.16×
05New York~100K1.15×
06Massachusetts~50K1.14×
07Oregon~30K1.14×
08Virginia~60K1.12×
09Utah~20K1.12×
10Georgia~70K1.07×
11New Hampshire~9K1.07×
12Maryland~40K1.05×
13Connecticut~20K1.04×
14Arkansas~20K1.04×
15Pennsylvania~70K1.02×
16Colorado~30K1.02×
17Minnesota~30K1.02×
18Kansas~20K1.02×
19Illinois~70K1.01×
20North Carolina~60K1.01×
21Missouri~30K1.01×
22Idaho~10K1.01×
23Hawaii~9K1.01×
24Ohio~60K1.00×
25Wisconsin~30K0.99×
26Alabama~30K0.99×
27Alaska~4K0.99×
28New Jersey~50K0.98×
29Florida~100K0.97×
30South Carolina~30K0.97×
31Maine~7K0.97×
32Rhode Island~6K0.97×
33Indiana~40K0.96×
34Kentucky~20K0.96×
35Iowa~20K0.96×
36South Dakota~5K0.96×
37Oklahoma~20K0.95×
38North Dakota~4K0.95×
39Wyoming~3K0.95×
40Texas~200K0.94×
41Nevada~20K0.94×
42Montana~5K0.94×
43Tennessee~40K0.92×
44Nebraska~10K0.92×
45New Mexico~10K0.92×
46Arizona~40K0.91×
47Delaware~5K0.90×
48West Virginia~9K0.89×
49Michigan~50K0.88×
50Mississippi~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Radio-frequency identification, United States
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio-frequency identification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio-frequency identification audience
#·InterestCategoryAffinity×
01WalletFashion & Accessoires5.56×
02Inductive chargingHome & Garden4.97×
03WorkwearFashion & Accessoires2.89×
04LED lampHome & Garden2.82×
05MinimalismHome & Garden2.64×
06Self-defenseSports2.52×
07PoliticoPolitics & Society2.46×
08Made in USABusiness & Career2.34×
09BackpackFashion & Accessoires2.17×
10Hardware storeHome & Garden2.11×
11PersonalisationHome & Garden1.94×
12Discount TireShopping1.93×
13LinuxTechnology & Electronics1.88×
14Online newspaperNews1.84×
15Valentine's DayKids & Family1.81×
16Ace HardwareHome & Garden1.79×
17Solar panelHome & Garden1.79×
18Solar powerHome & Garden1.77×
19Real propertyHome & Garden1.64×
20LeatherFashion & Accessoires1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio-frequency identification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio-frequency identification audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.94×
DIY MentalityTHRILL1.56×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio-frequency identification audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Healthy LifestyleBALANCE0.71×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio-frequency identification have in United States?

Radio-frequency identification has an estimated audience of 2,069,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Radio-frequency identification fans?

36.0% of Radio-frequency identification fans are female, 64.0% are male, with an average age of 41.7 years.

03

Which brands do Radio-frequency identification fans like most?

Radio-frequency identification fans show strongest brand affinity for Wallet (5.56×), Made in USA (2.34×), and Hardware store (2.11×) over the country average.

04

Where do Radio-frequency identification fans live in United States?

Radio-frequency identification fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Radio-frequency identification fans also like?

Beyond Radio-frequency identification itself, the audience over-indexes on Made in USA (2.34×), Hardware store (2.11×), Leather (1.6×), and Self-defense (2.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Radio-frequency identification audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio-frequency identification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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