Radio-frequency identification Audience in Germany
Radio-frequency identification has an estimated audience of 355,512 people in Germany. 26.7% are female, 73.3% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Gil Ofarim, Erasmus+, Progressive rock, Birthday Gifts.
The average Radio-frequency identification fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Gil Ofarim, Erasmus+, with strongest over-indexing on Unique Gifts (1.84× the country average). Demographically, the Radio-frequency identification audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio-frequency identification fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 44.2 |
| Estimated audience size | 355,512 |
Audience persona
The typical Radio-frequency identification fan in Germany is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,122 | 1.11× |
| Bayern | 72,579 | 1.27× |
| Baden-Württemberg | 61,558 | 1.27× |
| Hessen | 35,036 | 1.29× |
| Niedersachsen | 33,622 | 0.97× |
| Rheinland-Pfalz | 18,556 | 1.04× |
| Sachsen | 17,808 | 1.02× |
| Berlin | 17,027 | 1.07× |
| Schleswig-Holstein | 11,600 | 0.91× |
| Hamburg | 8,928 | 1.11× |
| Brandenburg | 8,613 | 0.78× |
| Thüringen | 7,995 | 0.88× |
| Sachsen-Anhalt | 6,299 | 0.68× |
| Mecklenburg-Vorpommern | 4,937 | 0.73× |
| Saarland | 3,653 | 0.84× |
| Bremen | 3,104 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.84× | Shopping |
| Gil Ofarim | 1.62× | Music & Radio |
| Erasmus+ | 8.46× | Business & Career |
| Progressive rock | 1.89× | Music & Radio |
| Birthday Gifts | 1.69× | Kids & Family |
| Christmas Gift | 1.65× | Kids & Family |
| VfL Wolfsburg | 1.58× | Sports |
| Esra Erol | 3.96× | Movies & TV |
| Home Delivery | 1.71× | Food & Beverages |
| Stucco | 1.55× | Home & Garden |
| Amine Gülşe | 6.79× | Movies & TV |
| Corfu (regional unit) | 1.56× | Travel & Leisure |
| Jaguar F-Pace | 3.06× | Cars & Mobility |
| JDSU | 1.51× | Business & Career |
| Jersey (fabric) | 2.23× | Fashion & Accessoires |
| Fatteh | 4.59× | Food & Beverages |
| Coworking | 1.52× | Business & Career |
| Fakty TVN | 3.07× | Movies & TV |
| Mayfield, Kentucky | 13.95× | Travel & Leisure |
| The Knot (Website) | 3.38× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Pet Ownership | JOY | 1.14 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| Germany | 7.5% |
| United Kingdom | 6.8% |
See Radio-frequency identification audiences in other countries
- Radio-frequency identification — United States
- Radio-frequency identification — United Kingdom
- Radio-frequency identification — France
- Radio-frequency identification — Italy
- Radio-frequency identification — Spain
- Radio-frequency identification — Brazil
- Radio-frequency identification — Japan
- Radio-frequency identification — South Korea
- Radio-frequency identification — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Radio-frequency identification have in Germany?
Radio-frequency identification has an estimated audience of 355,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radio-frequency identification fans?
26.7% of Radio-frequency identification fans are female, 73.3% are male, with an average age of 44.2 years.
Which brands do Radio-frequency identification fans like most?
Radio-frequency identification fans show strongest brand affinity for Unique Gifts (1.84×), Gil Ofarim (1.62×), and Erasmus+ (8.46×) over the country average.
Where do Radio-frequency identification fans live in Germany?
Radio-frequency identification fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,122), Bayern (reach 72,579), and Baden-Württemberg (reach 61,558). These three regions account for the largest share of the active audience.
What other brands do Radio-frequency identification fans also like?
Beyond Radio-frequency identification itself, the audience over-indexes on Gil Ofarim (1.62×), Erasmus+ (8.46×), Progressive rock (1.89×), and Birthday Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio-frequency identification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.