Rascasse Audience Intelligence

Radio-frequency identification Audience in Germany

A data profile of the people who buy, follow and care about Radio-frequency identification in Germany — modelled from more than twelve digital signal sources. Radio-frequency identification has an estimated audience of 355,512 people in Germany.

#5638among Topic in Germany#623in Technology & Electronics

The average Radio-frequency identification fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wallet, Tipico, Wireless LAN, with strongest over-indexing on Wallet (9.66× the country average).

Demographically, the Radio-frequency identification audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio-frequency identification fan in Germany is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Wallet.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio-frequency identification profile in Germany.

Audience size
356K
in Germany
Gender
26.7%♀
73.3% male
Age
44.2
average years
Country rank
#15338
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio-frequency identification fans

26.7% are female, 73.3% are male, average age 44.2.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Radio-frequency identification audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age44.2
Estimated audience size355,512
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Radio-frequency identification audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4927%
50+28%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Radio-frequency identification audience comes from Germany.

Worldwide audience distribution share by country for Radio-frequency identification
CountryShare
United States43.8%
Germany7.5%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio-frequency identification audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio-frequency identification fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.26×
02Baden-Württemberg~60K1.22×
03Bayern~70K1.20×
04Nordrhein-Westfalen~80K1.08×
05Hamburg~9K1.07×
06Bremen~3K1.03×
07Berlin~20K1.02×
08Rheinland-Pfalz~20K1.00×
09Sachsen~20K0.99×
10Niedersachsen~30K0.98×
11Saarland~4K0.95×
12Schleswig-Holstein~10K0.94×
13Thüringen~9K0.94×
14Brandenburg~9K0.86×
15Mecklenburg-Vorpommern~6K0.85×
16Sachsen-Anhalt~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Radio-frequency identification, Germany
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio-frequency identification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio-frequency identification audience
#·InterestCategoryAffinity×
01Near field communicationTechnology & Electronics13.95×
02Lloyds BankBusiness & Career13.95×
03WalletFashion & Accessoires9.66×
04Wireless LANTechnology & Electronics6.90×
05HertzCars & Mobility6.18×
06PrivacyTechnology & Electronics5.21×
07Kitchen knifeHome & Garden5.11×
08Sports bettingGames4.18×
09TipicoGames3.73×
10Tour de FranceSports3.32×
11Made in GermanyBusiness & Career2.98×
12Solar cellHome & Garden2.98×
13EurojackpotGames2.31×
14RTL TelevisionMovies & TV2.28×
15PostbankBusiness & Career2.06×
16Google MapsInternet & Social Media1.99×
17FRITZ!BoxTechnology & Electronics1.99×
18TagesschauMovies & TV1.71×
19CommerzbankBusiness & Career1.62×
20TransfermarktSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio-frequency identification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio-frequency identification audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
PatriotismCONSERVATISM1.44×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio-frequency identification audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
CreativityOPEN0.79×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio-frequency identification have in Germany?

Radio-frequency identification has an estimated audience of 355,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radio-frequency identification fans?

26.7% of Radio-frequency identification fans are female, 73.3% are male, with an average age of 44.2 years.

03

Which brands do Radio-frequency identification fans like most?

Radio-frequency identification fans show strongest brand affinity for Wallet (9.66×), Tipico (3.73×), and Wireless LAN (6.9×) over the country average.

04

Where do Radio-frequency identification fans live in Germany?

Radio-frequency identification fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Radio-frequency identification fans also like?

Beyond Radio-frequency identification itself, the audience over-indexes on Tipico (3.73×), Wireless LAN (6.9×), Tagesschau (1.71×), and Tour de France (3.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Radio-frequency identification audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio-frequency identification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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