Odlo Audience in Germany
Odlo has an estimated audience of 288,860 people in Germany. 48.0% are female, 52.0% are male, average age 37.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hennef (Sieg), Goes, CAC 40, Emil Nolde, Whist.
The average Odlo fan in Germany is 37.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hennef (Sieg), Goes, CAC 40, with strongest over-indexing on Hennef (Sieg) (25.39× the country average). Demographically, the Odlo audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Odlo fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 37.7 |
| Estimated audience size | 288,860 |
Audience persona
The typical Odlo fan in Germany is balanced, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Hennef (Sieg).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,839 | 1.55× |
| Nordrhein-Westfalen | 71,004 | 1.13× |
| Baden-Württemberg | 60,750 | 1.55× |
| Hessen | 31,356 | 1.43× |
| Niedersachsen | 21,094 | 0.75× |
| Rheinland-Pfalz | 16,584 | 1.15× |
| Berlin | 12,836 | 1× |
| Sachsen | 11,742 | 0.83× |
| Schleswig-Holstein | 9,519 | 0.92× |
| Hamburg | 7,756 | 1.19× |
| Brandenburg | 6,487 | 0.73× |
| Thüringen | 5,966 | 0.81× |
| Sachsen-Anhalt | 4,705 | 0.63× |
| Saarland | 4,130 | 1.17× |
| Mecklenburg-Vorpommern | 3,298 | 0.6× |
| Bremen | 1,406 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hennef (Sieg) | 25.39× | Travel & Leisure |
| Goes | 2.57× | Travel & Leisure |
| CAC 40 | 2.19× | Business & Career |
| Emil Nolde | 6.81× | Arts & Culture |
| Whist | 6.55× | Games |
| Progressive rock | 1.71× | Music & Radio |
| Hypothec | 4.84× | Business & Career |
| Percha | 6.05× | Travel & Leisure |
| Preacher (comics) | 4.57× | Literature |
| Chalkidiki | 2.71× | Travel & Leisure |
| Graham Greene | 2.91× | Literature |
| Igor Stravinsky | 7.66× | Music & Radio |
| Google Analytics | 1.51× | Internet & Social Media |
| Building insulation | 2.45× | Home & Garden |
| Business English | 1.52× | Business & Career |
| Alaska | 1.97× | Travel & Leisure |
| Staycation | 1.99× | Home & Garden |
| Stamp collecting | 2.66× | Home & Garden |
| Hostelworld | 3.11× | Travel & Leisure |
| Jason Clarke (actor) | 2.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.74 |
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.56 |
| Sports Activity | POWER | 1.47 |
| Healthy Lifestyle | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.0% |
| France | 17.1% |
| Switzerland | 9.6% |
See Odlo audiences in other countries
More Sports audiences in Germany
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- REWE (18,725,823)
Frequently asked questions
How many fans does Odlo have in Germany?
Odlo has an estimated audience of 288,860 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Odlo fans?
48.0% of Odlo fans are female, 52.0% are male, with an average age of 37.7 years.
Which brands do Odlo fans like most?
Odlo fans show strongest brand affinity for Hennef (Sieg) (25.39×), Goes (2.57×), and CAC 40 (2.19×) over the country average.
Where do Odlo fans live in Germany?
Odlo fans in Germany are most concentrated in Bayern (reach 71,839), Nordrhein-Westfalen (reach 71,004), and Baden-Württemberg (reach 60,750). These three regions account for the largest share of the active audience.
What other brands do Odlo fans also like?
Beyond Odlo itself, the audience over-indexes on Goes (2.57×), CAC 40 (2.19×), Emil Nolde (6.81×), and Whist (6.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Odlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.