LOWA Audience in Germany
LOWA has an estimated audience of 349,853 people in Germany. 49.5% are female, 50.5% are male, average age 38.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Arc'teryx, Hundeurlaub, Patagonia, The North Face, Jack Wolfskin.
The average LOWA fan in Germany is 38.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Arc'teryx, Hundeurlaub, Patagonia, with strongest over-indexing on Arc'teryx (24.08× the country average). Demographically, the LOWA audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of LOWA fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 38.5 |
| Estimated audience size | 349,853 |
Audience persona
The typical LOWA fan in Germany is balanced, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Arc'teryx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 113,637 | 2.02× |
| Baden-Württemberg | 81,404 | 1.71× |
| Nordrhein-Westfalen | 80,138 | 1.05× |
| Niedersachsen | 33,472 | 0.99× |
| Hessen | 32,542 | 1.22× |
| Rheinland-Pfalz | 22,965 | 1.31× |
| Sachsen | 16,037 | 0.93× |
| Berlin | 11,810 | 0.75× |
| Schleswig-Holstein | 10,880 | 0.87× |
| Thüringen | 7,790 | 0.87× |
| Hamburg | 6,712 | 0.85× |
| Brandenburg | 6,365 | 0.59× |
| Sachsen-Anhalt | 5,176 | 0.57× |
| Saarland | 4,481 | 1.04× |
| Mecklenburg-Vorpommern | 4,196 | 0.63× |
| Bremen | 1,808 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arc'teryx | 24.08× | Fashion & Accessoires |
| Hundeurlaub | 14.1× | Pets & Animals |
| Patagonia | 6.4× | Fashion & Accessoires |
| The North Face | 5.83× | Fashion & Accessoires |
| Jack Wolfskin | 6.57× | Fashion & Accessoires |
| Ariana Grande | 4.82× | Music & Radio |
| Bouldering | 5.84× | Sports |
| Drop shipping | 2.43× | Shopping |
| Fjällräven | 6.62× | Fashion & Accessoires |
| Spiegel Online | 1.65× | News |
| Mountain biking | 3.12× | Sports |
| La Sportiva | 11.31× | Fashion & Accessoires |
| FIFA World Cup | 1.51× | Sports |
| Stuttgart | 2.31× | Travel & Leisure |
| Nike | 2.03× | Fashion & Accessoires |
| Jack Black | 6.27× | Movies & TV |
| Converse | 3.31× | Fashion & Accessoires |
| Skis Rossignol | 10.82× | Sports |
| Payback | 2.86× | Shopping |
| Fachhochschule | 4.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.41 |
| DIY Mentality | THRILL | 1.35 |
| Sports Activity | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.0% |
| United States | 13.3% |
| China | 7.2% |
See LOWA audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does LOWA have in Germany?
LOWA has an estimated audience of 349,853 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of LOWA fans?
49.5% of LOWA fans are female, 50.5% are male, with an average age of 38.5 years.
Which brands do LOWA fans like most?
LOWA fans show strongest brand affinity for Arc'teryx (24.08×), Hundeurlaub (14.1×), and Patagonia (6.4×) over the country average.
Where do LOWA fans live in Germany?
LOWA fans in Germany are most concentrated in Bayern (reach 113,637), Baden-Württemberg (reach 81,404), and Nordrhein-Westfalen (reach 80,138). These three regions account for the largest share of the active audience.
What other brands do LOWA fans also like?
Beyond LOWA itself, the audience over-indexes on Hundeurlaub (14.1×), Patagonia (6.4×), The North Face (5.83×), and Jack Wolfskin (6.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOWA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.