Ryzon Audience in Germany
Ryzon has an estimated audience of 564,646 people in Germany. 48.3% are female, 51.7% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Arc'teryx, Patagonia, The North Face, Ariana Grande, Vaude.
The average Ryzon fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Arc'teryx, Patagonia, The North Face, with strongest over-indexing on Arc'teryx (28.45× the country average). Demographically, the Ryzon audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Ryzon fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 35.7 |
| Estimated audience size | 564,646 |
Audience persona
The typical Ryzon fan in Germany is balanced, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Arc'teryx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 166,368 | 1.83× |
| Nordrhein-Westfalen | 163,389 | 1.32× |
| Baden-Württemberg | 95,671 | 1.24× |
| Hessen | 54,087 | 1.26× |
| Niedersachsen | 50,792 | 0.93× |
| Rheinland-Pfalz | 26,838 | 0.95× |
| Sachsen | 24,927 | 0.9× |
| Berlin | 22,500 | 0.89× |
| Hamburg | 19,866 | 1.56× |
| Schleswig-Holstein | 19,711 | 0.97× |
| Brandenburg | 12,062 | 0.69× |
| Thüringen | 9,079 | 0.63× |
| Sachsen-Anhalt | 8,631 | 0.59× |
| Mecklenburg-Vorpommern | 6,970 | 0.65× |
| Saarland | 5,392 | 0.78× |
| Bremen | 3,943 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arc'teryx | 28.45× | Fashion & Accessoires |
| Patagonia | 13.92× | Fashion & Accessoires |
| The North Face | 6.69× | Fashion & Accessoires |
| Ariana Grande | 5.32× | Music & Radio |
| Vaude | 9.19× | Fashion & Accessoires |
| Drop shipping | 2.71× | Shopping |
| Skis Rossignol | 13.92× | Sports |
| Mountain biking | 3.47× | Sports |
| Spiegel Online | 1.78× | News |
| Payback | 3.55× | Shopping |
| Ski resort | 3.15× | Travel & Leisure |
| Tagesschau | 1.53× | Movies & TV |
| Canada Goose | 6.3× | Fashion & Accessoires |
| Outerwear | 4.34× | Fashion & Accessoires |
| Tour de France | 4.24× | Sports |
| La Sportiva | 10.92× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Stuttgart | 2.31× | Travel & Leisure |
| Alpine skiing | 2.36× | Sports |
| Camping | 1.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.14 |
| Early Adopter Mentality | POWER | 1.51 |
| DIY Mentality | THRILL | 1.49 |
| Sports Activity | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.5% |
| Austria | 12.0% |
| Switzerland | 5.6% |
See Ryzon audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,591,787)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Ryzon have in Germany?
Ryzon has an estimated audience of 564,646 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ryzon fans?
48.3% of Ryzon fans are female, 51.7% are male, with an average age of 35.7 years.
Which brands do Ryzon fans like most?
Ryzon fans show strongest brand affinity for Arc'teryx (28.45×), Patagonia (13.92×), and The North Face (6.69×) over the country average.
Where do Ryzon fans live in Germany?
Ryzon fans in Germany are most concentrated in Bayern (reach 166,368), Nordrhein-Westfalen (reach 163,389), and Baden-Württemberg (reach 95,671). These three regions account for the largest share of the active audience.
What other brands do Ryzon fans also like?
Beyond Ryzon itself, the audience over-indexes on Patagonia (13.92×), The North Face (6.69×), Ariana Grande (5.32×), and Vaude (9.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ryzon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.