Royal Enfield (India) Audience in Germany
Royal Enfield (India) has an estimated audience of 380,053 people in Germany. 25.8% are female, 74.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aprilia SR50, Satire, Carcare, SYM Motors, Chopper (motorcycle).
The average Royal Enfield (India) fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aprilia SR50, Satire, Carcare, with strongest over-indexing on Aprilia SR50 (244.25× the country average). Demographically, the Royal Enfield (India) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Royal Enfield (India) fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 37.8 |
| Estimated audience size | 380,053 |
Audience persona
The typical Royal Enfield (India) fan in Germany is more male, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Aprilia SR50.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,537 | 1.06× |
| Bayern | 73,662 | 1.21× |
| Baden-Württemberg | 59,784 | 1.15× |
| Niedersachsen | 37,950 | 1.03× |
| Hessen | 35,010 | 1.21× |
| Rheinland-Pfalz | 23,423 | 1.23× |
| Sachsen | 20,176 | 1.08× |
| Berlin | 15,626 | 0.92× |
| Schleswig-Holstein | 13,037 | 0.96× |
| Brandenburg | 11,112 | 0.94× |
| Sachsen-Anhalt | 8,942 | 0.91× |
| Thüringen | 8,839 | 0.91× |
| Hamburg | 7,462 | 0.87× |
| Mecklenburg-Vorpommern | 6,080 | 0.84× |
| Saarland | 4,416 | 0.95× |
| Bremen | 2,392 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aprilia SR50 | 244.25× | Cars & Mobility |
| Satire | 5.99× | Literature |
| Carcare | 5.66× | Cars & Mobility |
| SYM Motors | 39.58× | Cars & Mobility |
| Chopper (motorcycle) | 8.15× | Cars & Mobility |
| Livemusic | 3.65× | Music & Radio |
| Spiegel Online | 2.35× | News |
| American Chopper | 8.28× | Cars & Mobility |
| Touring motorcycle | 6.32× | Cars & Mobility |
| POLO Motorrad | 13.15× | Cars & Mobility |
| Harley-Davidson | 5.25× | Cars & Mobility |
| Hatchback | 4.16× | Cars & Mobility |
| Suzuki | 5.51× | Cars & Mobility |
| Isle of Man TT | 25.8× | Sports |
| Scooters | 4.12× | Cars & Mobility |
| Kawasaki | 6.24× | Cars & Mobility |
| Motorcycle accessories | 4.82× | Cars & Mobility |
| Do it yourself (DIY) | 2.18× | Home & Garden |
| Sedan (automobile) | 4.61× | Cars & Mobility |
| Antique car | 4.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.82 |
| Patriotism | CONSERVATISM | 1.71 |
| DIY Mentality | THRILL | 1.59 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 32.3% |
| Brazil | 20.3% |
| Italy | 5.2% |
See Royal Enfield (India) audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Royal Enfield (India) have in Germany?
Royal Enfield (India) has an estimated audience of 380,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Royal Enfield (India) fans?
25.8% of Royal Enfield (India) fans are female, 74.2% are male, with an average age of 37.8 years.
Which brands do Royal Enfield (India) fans like most?
Royal Enfield (India) fans show strongest brand affinity for Aprilia SR50 (244.25×), Satire (5.99×), and Carcare (5.66×) over the country average.
Where do Royal Enfield (India) fans live in Germany?
Royal Enfield (India) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,537), Bayern (reach 73,662), and Baden-Württemberg (reach 59,784). These three regions account for the largest share of the active audience.
What other brands do Royal Enfield (India) fans also like?
Beyond Royal Enfield (India) itself, the audience over-indexes on Satire (5.99×), Carcare (5.66×), SYM Motors (39.58×), and Chopper (motorcycle) (8.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Royal Enfield (India). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.