Royal Enfield (India) Audience in United States

Royal Enfield (India) logo

Royal Enfield (India) has an estimated audience of 628,091 people in United States. 30.3% are female, 69.7% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Elsword, Electrolyte, Urban Outfitters.

The average Royal Enfield (India) fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Elsword, with strongest over-indexing on Natural rubber (6.72× the country average). Demographically, the Royal Enfield (India) audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Royal Enfield (India) fans

Demographic split for Royal Enfield (India) audience in United States
MetricValue
Female30.3%
Male69.7%
Average age38.8
Estimated audience size628,091

Audience persona

The typical Royal Enfield (India) fan in United States is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Royal Enfield (India) in United States
RegionReachAffinity
California69,2921×
Texas58,9971.09×
Florida36,3680.86×
New York33,8820.97×
Illinois20,5310.98×
Ohio19,8281.02×
Pennsylvania18,5330.88×
Georgia17,5280.91×
Washington16,6861.32×
North Carolina16,4370.87×
Virginia16,0451.05×
Michigan15,7610.96×
New Jersey15,1610.95×
Colorado13,4951.36×
Tennessee13,1771.05×
Arizona11,8720.93×
Indiana11,7681.03×
Wisconsin11,2631.19×
Massachusetts11,0230.89×
Oregon10,0881.4×
Missouri9,9660.98×
South Carolina8,2020.87×
Minnesota7,5540.84×
Maryland7,5290.7×
Kentucky7,2940.93×
Oklahoma7,0331.01×
Alabama7,0060.8×
Utah6,7771.2×
Connecticut6,3821.01×
Nevada5,1310.84×
Kansas5,1191.03×
Louisiana5,1080.63×
Iowa4,9780.96×
Arkansas4,5040.87×
Idaho3,8821.23×
New Mexico3,3091.05×
New Hampshire3,2641.32×
Nebraska2,8340.9×
Mississippi2,6870.52×
West Virginia2,6680.91×
Maine2,3211.03×
South Dakota2,1291.47×
Montana2,0551.18×
Washington, District of Columbia1,7240.91×
Alaska1,5961.19×
Vermont1,5821.43×
Wyoming1,4461.55×
Rhode Island1,3860.69×
North Dakota1,3741.07×
Hawaii1,2600.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Enfield (India) audience
BrandAffinityCategory
Natural rubber6.72×Cars & Mobility
Bank account5.91×Business & Career
Elsword31.61×Games
Electrolyte8.38×Health
Urban Outfitters3.24×Shopping
Voter registration6.7×Politics & Society
Dog breed1.57×Pets & Animals
Product design2.47×Business & Career
Kennesaw State University14.81×Business & Career
Collectable1.71×Kids & Family
Keith Stanfield6.51×Movies & TV
Minnesota1.63×Travel & Leisure
Pro-Ject3.73×Music & Radio
N1 road (South Africa)3.67×Travel & Leisure
Wikia2.95×Internet & Social Media
The Evil Dead (franchise)13.48×Movies & TV
Emperor Entertainment Group8.61×Business & Career
N1 road (South Africa)2.91×Travel & Leisure
Telethon7.4×Movies & TV
UK garage3.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Enfield (India) audience
TraitClusterScore
Risk AppetiteTHRILL2.25
Design AffinityPREMIUM2.23
Sports ActivityPOWER2.17
Luxury OrientationPREMIUM2.1
TravellingTHRILL2.06
PatriotismCONSERVATISM1.93

Worldwide distribution

Worldwide audience distribution share by country for Royal Enfield (India)
CountryShare
India32.3%
Brazil20.3%
Italy5.2%

See Royal Enfield (India) audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Royal Enfield (India) have in United States?

Royal Enfield (India) has an estimated audience of 628,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Royal Enfield (India) fans?

30.3% of Royal Enfield (India) fans are female, 69.7% are male, with an average age of 38.8 years.

Which brands do Royal Enfield (India) fans like most?

Royal Enfield (India) fans show strongest brand affinity for Natural rubber (6.72×), Bank account (5.91×), and Elsword (31.61×) over the country average.

Where do Royal Enfield (India) fans live in United States?

Royal Enfield (India) fans in United States are most concentrated in California (reach 69,292), Texas (reach 58,997), and Florida (reach 36,368). These three regions account for the largest share of the active audience.

What other brands do Royal Enfield (India) fans also like?

Beyond Royal Enfield (India) itself, the audience over-indexes on Bank account (5.91×), Elsword (31.61×), Electrolyte (8.38×), and Urban Outfitters (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Enfield (India). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.