Rascasse Audience Intelligence

Royal Enfield (India) Target Market in United States

A data profile of the people who buy, follow and care about Royal Enfield (India) in United States — modelled from more than twelve digital signal sources. Royal Enfield (India) has an estimated audience of 649,443 people in United States.

#16among Motorcycles in United States#3217among Brand in United States#916in Cars & Mobility

The average Royal Enfield (India) fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Motorcycle helmet (48.4× the country average).

Demographically, the Royal Enfield (India) audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Enfield (India) fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Enfield (India) profile in United States.

Audience size
649K
in United States
Gender
30.3%♀
69.7% male
Age
38.8
average years
Country rank
#31301
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Enfield (India)

30.3% are female, 69.7% are male, average age 38.8.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Royal Enfield (India) audience in United States
MetricValue
Female30.3%
Male69.7%
Average age38.8
Estimated audience size649,443
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Royal Enfield (India) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3917%
40-4917%
50+23%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Royal Enfield (India) audience comes from United States.

Worldwide audience distribution share by country for Royal Enfield (India)
CountryShare
India31.9%
Brazil20.6%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Enfield (India) audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Enfield (India) customers by region in United States
#RegionReachAffinity×
01Wyoming~1K1.50×
02South Dakota~2K1.45×
03Vermont~2K1.42×
04Oregon~10K1.39×
05Washington~20K1.34×
06Colorado~10K1.29×
07New Hampshire~3K1.29×
08Idaho~4K1.28×
09Alaska~2K1.25×
10Montana~2K1.20×
11Wisconsin~10K1.18×
12Utah~6K1.15×
13Maine~2K1.08×
14New Mexico~3K1.06×
15Virginia~20K1.05×
16Kansas~5K1.05×
17Texas~60K1.04×
18Oklahoma~7K1.03×
19Indiana~10K1.01×
20Tennessee~10K0.99×
21West Virginia~3K0.99×
22Ohio~20K0.98×
23Iowa~5K0.98×
24Connecticut~6K0.97×
25California~70K0.96×
26Missouri~10K0.96×
27Nebraska~3K0.94×
28New Jersey~10K0.93×
29Arizona~10K0.93×
30Michigan~20K0.92×
31Arkansas~5K0.92×
32Illinois~20K0.91×
33Kentucky~7K0.91×
34New York~30K0.90×
35Pennsylvania~20K0.89×
36Georgia~20K0.88×
37Washington, District of Columbia~2K0.88×
38Florida~40K0.85×
39South Carolina~8K0.85×
40North Carolina~20K0.84×
41Massachusetts~10K0.84×
42Minnesota~8K0.84×
43Nevada~5K0.84×
44Alabama~7K0.81×
45Delaware~1K0.79×
46Rhode Island~1K0.75×
47Maryland~8K0.73×
48Louisiana~5K0.65×
49Mississippi~3K0.65×
50Hawaii~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Royal Enfield (India), United States
0.60×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Enfield (India) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Enfield (India) audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility48.40×
02S.S.C. NapoliSports47.86×
03Honda MotorcyclesCars & Mobility29.33×
04Cruiser (motorcycle)Cars & Mobility28.51×
05Touring motorcycleCars & Mobility25.13×
06J&P CyclesCars & Mobility21.14×
07SupermotoCars & Mobility19.64×
08Dakar RallySports16.69×
09Bobber (motorcycle)Cars & Mobility14.63×
10Sons of AnarchyMovies & TV13.23×
11Motorcycle accessoriesCars & Mobility12.96×
12Obsessed (2009 film)Movies & TV10.40×
13Custom motorcycleCars & Mobility9.63×
14Antique carCars & Mobility7.67×
15Auto showCars & Mobility5.84×
16CarcareCars & Mobility5.48×
17Extreme sportSports4.65×
18O'Reilly Auto PartsCars & Mobility3.55×
19Advance Auto PartsCars & Mobility3.50×
20AutoZoneCars & Mobility3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Enfield (India) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Enfield (India) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.23×
Risk AppetiteTHRILL2.60×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Enfield (India) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Family OrientationCONSERVATISM0.75×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Royal Enfield (India)'s target market in United States?

Royal Enfield (India)'s target market in United States covers an estimated 649,443 people, concentrated in California and Texas.

02

What is the gender split and age of Royal Enfield (India) customers?

30.3% of the Royal Enfield (India) audience are female, 69.7% are male, with an average age of 38.8 years.

03

Which brands do Royal Enfield (India) fans like most?

Royal Enfield (India) fans show strongest brand affinity for Motorcycle helmet (48.4×), Touring motorcycle (25.13×), and Cruiser (motorcycle) (28.51×) over the country average.

04

Where do Royal Enfield (India) fans live in United States?

Royal Enfield (India) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Enfield (India) fans also like?

Beyond Royal Enfield (India) itself, the audience over-indexes on Touring motorcycle (25.13×), Cruiser (motorcycle) (28.51×), S.S.C. Napoli (47.86×), and Honda Motorcycles (29.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Royal Enfield (India) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Enfield (India). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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