A data profile of the people who buy, follow and care about Royal Enfield (India) in India — modelled from more than twelve digital signal sources. Royal Enfield (India) has an estimated audience of 4,742,753 people in India.
Royal Enfield (India) has an estimated audience of 4,742,753 people in India. 12.8% are female, 87.2% are male, average age 26.7. Top brand affinities: Young's, Kawasaki, Motorcycles, Harley-Davidson, True Detective.
Top brand affinities include Young's, Kawasaki, Motorcycles, with strongest over-indexing on Young's (2.15× the country average).
Demographically, the Royal Enfield (India) audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Royal Enfield (India) fan in India is more male, around 26.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Royal Enfield (India) profile in India.
12.8% are female, 87.2% are male, average age 26.7.
| Metric | Value |
|---|---|
| Female | 12.8% |
| Male | 87.2% |
| Average age | 26.7 |
| Estimated audience size | 4,742,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 27% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 3% |
The strongest cross-interests of the Royal Enfield (India) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kawasaki | Cars & Mobility | 4.07× | ||
| 02 | Triumph Motorcycles Ltd | Cars & Mobility | 3.42× | ||
| 03 | Chopper (motorcycle) | Cars & Mobility | 3.19× | ||
| 04 | Ducati | Cars & Mobility | 2.88× | ||
| 05 | City car | Cars & Mobility | 2.47× | ||
| 06 | Harley-Davidson | Cars & Mobility | 2.46× | ||
| 07 | Family car | Cars & Mobility | 2.24× | ||
| 08 | KTM | Cars & Mobility | 2.19× | ||
| 09 | Young's | Food & Beverages | 2.15× | ||
| 10 | Electric car | Cars & Mobility | 2.15× | ||
| 11 | One Piece | Movies & TV | 1.99× | ||
| 12 | Motorcycles | Cars & Mobility | 1.92× | ||
| 13 | Satire | Literature | 1.86× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.78× | ||
| 15 | Formula One | Sports | 1.72× | ||
| 16 | Bluetooth | Technology & Electronics | 1.67× | ||
| 17 | Drop shipping | Shopping | 1.58× | ||
| 18 | True Detective | Movies & TV | 1.56× | ||
| 19 | HDFC Bank | Business & Career | 1.51× | ||
| 20 | Headphones | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.28× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.51× | |
| Price Sensitivity | PREMIUM | 0.56× | |
| Community Orientation | OPEN | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Royal Enfield (India). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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