A data profile of the people who buy, follow and care about Harley-Davidson in India — modelled from more than twelve digital signal sources. Harley-Davidson has an estimated audience of 3,768,409 people in India.
The average Harley-Davidson fan in India is 29.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Motorcycle club, Motorcycle sport, Motorcycling, with strongest over-indexing on Motorcycle club (5.14× the country average).
Demographically, the Harley-Davidson audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Harley-Davidson fan in India is more male, around 29.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle club.
The key figures that characterise the Harley-Davidson profile in India.
11.6% are female, 88.4% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 11.6% |
| Male | 88.4% |
| Average age | 29.2 |
| Estimated audience size | 3,768,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Harley-Davidson audience comes from India.
| Country | Share |
|---|---|
| United States | 27.4% |
| Italy | 6.7% |
| India | 6.2% |
Where the Harley-Davidson audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~90K | 1.82× | |
| 02 | Uttarakhand | ~30K | 1.52× | |
| 03 | Manipur | ~6K | 1.31× | |
| 04 | Haryana | ~60K | 1.18× | |
| 05 | Odisha | ~50K | 1.17× | |
| 06 | Uttar Pradesh | ~200K | 1.14× | |
| 07 | Jharkhand | ~40K | 1.11× | |
| 08 | Gujarat | ~100K | 1.10× | |
| 09 | West Bengal | ~100K | 1.07× | |
| 10 | Madhya Pradesh | ~70K | 1.03× | |
| 11 | Karnataka | ~90K | 1.01× | |
| 12 | Himachal Pradesh | ~20K | 1.01× | |
| 13 | Maharashtra | ~200K | 1.00× | |
| 14 | Rajasthan | ~80K | 0.99× | |
| 15 | Chhattisgarh | ~20K | 0.93× | |
| 16 | Arunachal Pradesh | ~2K | 0.93× | |
| 17 | Goa | ~4K | 0.92× | |
| 18 | Assam | ~30K | 0.90× | |
| 19 | Meghalaya | ~4K | 0.89× | |
| 20 | Bihar | ~60K | 0.86× | |
| 21 | Telangana | ~50K | 0.86× | |
| 22 | Sikkim | ~1K | 0.86× | |
| 23 | Tamil Nadu | ~80K | 0.85× | |
| 24 | Kerala | ~50K | 0.85× | |
| 25 | Mizoram | ~2K | 0.83× | |
| 26 | Jammu and Kashmir | ~10K | 0.81× | |
| 27 | Tripura | ~4K | 0.79× | |
| 28 | Andhra Pradesh | ~40K | 0.77× | |
| 29 | Nagaland | ~2K | 0.65× |
The strongest cross-interests of the Harley-Davidson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle club | Cars & Mobility | 5.14× | ||
| 02 | Motorcycle sport | Sports | 4.31× | ||
| 03 | Kawasaki | Cars & Mobility | 3.60× | ||
| 04 | Sport bike | Cars & Mobility | 3.49× | ||
| 05 | Motorcycling | Cars & Mobility | 3.46× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.33× | ||
| 07 | Motorcycle racing | Cars & Mobility | 3.25× | ||
| 08 | Custom motorcycle | Cars & Mobility | 2.92× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 2.88× | ||
| 10 | Mammootty | Movies & TV | 2.47× | ||
| 11 | Royal Enfield (India) | Cars & Mobility | 2.46× | ||
| 12 | Engine | Cars & Mobility | 2.37× | ||
| 13 | Indian (motorcycle) | Cars & Mobility | 2.29× | ||
| 14 | Actor Vijay | Movies & TV | 1.93× | ||
| 15 | Manorama Online | News | 1.93× | ||
| 16 | Motorcycles | Cars & Mobility | 1.89× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.85× | ||
| 18 | Mathrubhumi | News | 1.80× | ||
| 19 | Cars (film) | Movies & TV | 1.55× | ||
| 20 | Malayalam | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.16× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.84× | |
| Tradition | CONSERVATISM | 0.87× |
Harley-Davidson's target market in India covers an estimated 3,768,409 people, concentrated in Uttar Pradesh and Maharashtra.
11.6% of the Harley-Davidson audience are female, 88.4% are male, with an average age of 29.2 years.
Harley-Davidson fans show strongest brand affinity for Motorcycle club (5.14×), Motorcycle sport (4.31×), and Motorcycling (3.46×) over the country average.
Harley-Davidson fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Harley-Davidson itself, the audience over-indexes on Motorcycle sport (4.31×), Motorcycling (3.46×), Sport bike (3.49×), and Motorcycle racing (3.25×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Harley-Davidson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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