Arctic Cat Audience in United States
Arctic Cat has an estimated audience of 983,470 people in United States. 15.3% are female, 84.7% are male, average age 42.0. Top regions: Minnesota, Michigan, Wisconsin.
The average Arctic Cat fan in United States is 42.0 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Michigan, Wisconsin. Demographically, the Arctic Cat audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Cars & Mobility · Type: Brand · Subtype: Snowmobiles
Demographics of Arctic Cat fans
| Metric | Value |
|---|---|
| Female | 15.3% |
| Male | 84.7% |
| Average age | 42.0 |
| Estimated audience size | 983,470 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 76,123 | 5.4× |
| Michigan | 38,493 | 1.5× |
| Wisconsin | 36,540 | 2.47× |
| New York | 32,697 | 0.59× |
| Texas | 19,084 | 0.23× |
| Illinois | 17,963 | 0.55× |
| Pennsylvania | 16,693 | 0.5× |
| California | 15,648 | 0.14× |
| Ohio | 14,815 | 0.49× |
| Florida | 13,060 | 0.2× |
| Maine | 11,543 | 3.28× |
| North Dakota | 11,391 | 5.64× |
| Alaska | 10,804 | 5.14× |
| Iowa | 10,107 | 1.25× |
| Washington | 9,926 | 0.5× |
| Georgia | 9,330 | 0.31× |
| Colorado | 8,610 | 0.56× |
| North Carolina | 8,099 | 0.27× |
| Idaho | 8,075 | 1.64× |
| Indiana | 8,015 | 0.45× |
| Missouri | 7,872 | 0.5× |
| Utah | 7,840 | 0.89× |
| Massachusetts | 7,613 | 0.39× |
| New Hampshire | 7,177 | 1.85× |
| Tennessee | 7,032 | 0.36× |
| Arizona | 6,849 | 0.34× |
| Kentucky | 6,086 | 0.49× |
| Virginia | 5,839 | 0.24× |
| Montana | 5,721 | 2.1× |
| Kansas | 5,493 | 0.71× |
| South Dakota | 4,761 | 2.09× |
| Oregon | 4,710 | 0.42× |
| Alabama | 4,313 | 0.31× |
| Connecticut | 4,213 | 0.43× |
| Oklahoma | 4,013 | 0.37× |
| Arkansas | 3,971 | 0.49× |
| New Jersey | 3,913 | 0.16× |
| Louisiana | 3,843 | 0.3× |
| South Carolina | 3,831 | 0.26× |
| Vermont | 3,531 | 2.05× |
| Nebraska | 3,274 | 0.66× |
| West Virginia | 3,236 | 0.71× |
| Wyoming | 2,830 | 1.94× |
| Mississippi | 2,712 | 0.33× |
| Nevada | 2,575 | 0.27× |
| Maryland | 2,552 | 0.15× |
| New Mexico | 1,769 | 0.36× |
| Rhode Island | 974 | 0.31× |
| Washington, District of Columbia | 585 | 0.2× |
| Hawaii | 494 | 0.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Need for Security | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.4 |
| Sports Activity | POWER | 1.39 |
| DIY Mentality | THRILL | 1.29 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.8% |
| Canada | 22.0% |
| Sweden | 3.4% |
See Arctic Cat audiences in other countries
More Snowmobiles audiences in United States
- Ski-Doo (1,025,541)
- Polaris Snowmobiles (324,329)
- Arctic Cat - Snowmobiles (244,934)
How to read this data
Audience size is the estimated number of people in United States who actively search for Arctic Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.