Rascasse Audience Intelligence

Arctic Cat Target Market in United States

A data profile of the people who buy, follow and care about Arctic Cat in United States — modelled from more than twelve digital signal sources. Arctic Cat has an estimated audience of 963,713 people in United States.

#2among Snowmobiles in United States
#2483among Brand in United States#745in Cars & Mobility

The average Arctic Cat fan in United States is 42.0 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Michigan, Wisconsin.

Category: Cars & Mobility · Type: Brand · Subtype: Snowmobiles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arctic Cat profile in United States.

Audience size
964K
in United States
Gender
15.3%♀
84.7% male
Age
42.0
average years
Country rank
#24284
Brand in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arctic Cat

15.3% are female, 84.7% are male, average age 42.0.

Fig. 02

Gender split

15.3%
Female
84.7%
Male
Demographic split for Arctic Cat audience in United States
MetricValue
Female15.3%
Male84.7%
Average age42.0
Estimated audience size963,713
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Arctic Cat audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Arctic Cat audience comes from United States.

Worldwide audience distribution share by country for Arctic Cat
CountryShare
United States51.3%
Canada21.8%
Sweden3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arctic Cat audience in United States is strongest.

Fig. 05

Top regions by affinity

Arctic Cat customers by region in United States
#RegionReachAffinity×
01Alaska~10K5.18×
02North Dakota~10K5.17×
03Minnesota~70K4.82×
04Maine~10K3.57×
05Wisconsin~40K2.45×
06Vermont~4K2.32×
07New Hampshire~8K2.08×
08Montana~5K1.95×
09South Dakota~4K1.90×
10Wyoming~3K1.74×
11Idaho~7K1.48×
12Michigan~40K1.44×
13Iowa~9K1.16×
14Utah~7K0.83×
15West Virginia~4K0.81×
16Nebraska~4K0.71×
17Delaware~2K0.69×
18Hawaii~3K0.68×
19Kansas~5K0.67×
20New York~30K0.63×
21Arkansas~5K0.61×
22Rhode Island~2K0.61×
23Kentucky~7K0.56×
24Pennsylvania~20K0.55×
25Connecticut~5K0.55×
26Mississippi~4K0.55×
27New Mexico~3K0.55×
28Colorado~8K0.53×
29Illinois~20K0.52×
30Missouri~8K0.52×
31Ohio~10K0.49×
32Oklahoma~5K0.49×
33Washington~9K0.48×
34Indiana~9K0.48×
35Oregon~5K0.46×
36Massachusetts~9K0.45×
37Louisiana~6K0.45×
38Alabama~6K0.44×
39Nevada~4K0.42×
40Tennessee~8K0.41×
41Arizona~8K0.39×
42South Carolina~6K0.39×
43Georgia~10K0.34×
44North Carolina~10K0.33×
45Maryland~6K0.33×
46Virginia~7K0.31×
47New Jersey~7K0.28×
48Texas~20K0.25×
49Florida~20K0.23×
50California~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Arctic Cat, United States
0.17×1.00×5.18×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arctic Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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