Ski-Doo Audience in United States
Ski-Doo has an estimated audience of 1,025,540 people in United States. 18.3% are female, 81.7% are male, average age 41.6. Top regions: New York, Michigan, Wisconsin.
The average Ski-Doo fan in United States is 41.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Michigan, Wisconsin.
Category: Cars & Mobility · Type: Brand · Subtype: Snowmobiles
Demographics of Ski-Doo fans
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 41.6 |
| Estimated audience size | 1,025,540 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 51,170 | 0.89× |
| Michigan | 42,354 | 1.58× |
| Wisconsin | 36,098 | 2.34× |
| Minnesota | 33,799 | 2.3× |
| California | 22,015 | 0.2× |
| Maine | 21,708 | 5.91× |
| Alaska | 20,498 | 9.34× |
| Massachusetts | 16,016 | 0.79× |
| Illinois | 15,340 | 0.45× |
| Pennsylvania | 15,184 | 0.44× |
| New Hampshire | 13,200 | 3.27× |
| Washington | 12,842 | 0.62× |
| Texas | 12,632 | 0.14× |
| Florida | 12,213 | 0.18× |
| Colorado | 11,917 | 0.74× |
| Ohio | 11,021 | 0.35× |
| Utah | 9,523 | 1.04× |
| Idaho | 8,653 | 1.68× |
| Montana | 7,627 | 2.68× |
| Connecticut | 6,865 | 0.67× |
| Iowa | 6,748 | 0.8× |
| New Jersey | 6,626 | 0.25× |
| Indiana | 6,564 | 0.35× |
| Vermont | 6,128 | 3.4× |
| North Carolina | 6,125 | 0.2× |
| Oregon | 5,291 | 0.45× |
| Georgia | 4,617 | 0.15× |
| Virginia | 4,591 | 0.18× |
| North Dakota | 4,200 | 1.99× |
| Wyoming | 4,064 | 2.67× |
| Tennessee | 3,669 | 0.18× |
| Arizona | 3,476 | 0.17× |
| Missouri | 3,393 | 0.21× |
| Nevada | 2,729 | 0.28× |
| Maryland | 2,532 | 0.14× |
| South Dakota | 2,463 | 1.04× |
| South Carolina | 2,405 | 0.16× |
| Kentucky | 2,372 | 0.18× |
| Oklahoma | 2,255 | 0.2× |
| Alabama | 2,086 | 0.15× |
| Nebraska | 1,957 | 0.38× |
| Louisiana | 1,671 | 0.13× |
| Kansas | 1,455 | 0.18× |
| Arkansas | 1,325 | 0.16× |
| Rhode Island | 1,293 | 0.4× |
| Mississippi | 969 | 0.11× |
| New Mexico | 958 | 0.19× |
| West Virginia | 874 | 0.18× |
| Hawaii | 803 | 0.18× |
| Washington, District of Columbia | 595 | 0.19× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.1% |
| Canada | 32.9% |
| Sweden | 4.2% |
See Ski-Doo audiences in other countries
More Snowmobiles audiences in United States
- Arctic Cat (983,470)
- Polaris Snowmobiles (324,329)
- Arctic Cat - Snowmobiles (244,934)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ski-Doo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.