Rascasse Audience Intelligence

Ski-Doo Target Market in United States

A data profile of the people who buy, follow and care about Ski-Doo in United States — modelled from more than twelve digital signal sources. Ski-Doo has an estimated audience of 1,020,261 people in United States.

#1among Snowmobiles in United States
#2382among Brand in United States#726in Cars & Mobility

The average Ski-Doo fan in United States is 41.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Michigan, Wisconsin.

Category: Cars & Mobility · Type: Brand · Subtype: Snowmobiles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski-Doo profile in United States.

Audience size
1M
in United States
Gender
18.3%♀
81.7% male
Age
41.6
average years
Country rank
#23352
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ski-Doo

18.3% are female, 81.7% are male, average age 41.6.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for Ski-Doo audience in United States
MetricValue
Female18.3%
Male81.7%
Average age41.6
Estimated audience size1,020,261
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Ski-Doo audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Ski-Doo audience comes from United States.

Worldwide audience distribution share by country for Ski-Doo
CountryShare
United States40.9%
Canada33.1%
Sweden4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski-Doo audience in United States is strongest.

Fig. 05

Top regions by affinity

Ski-Doo customers by region in United States
#RegionReachAffinity×
01Alaska~20K11.32×
02Maine~20K6.09×
03Vermont~6K3.39×
04New Hampshire~10K3.35×
05Wisconsin~30K2.24×
06Montana~6K2.08×
07Wyoming~3K2.07×
08Minnesota~30K2.06×
09North Dakota~4K1.71×
10Michigan~40K1.39×
11Idaho~7K1.33×
12South Dakota~2K0.99×
13Utah~8K0.85×
14New York~50K0.84×
15Massachusetts~10K0.74×
16Iowa~6K0.73×
17Connecticut~7K0.71×
18Delaware~2K0.71×
19Mississippi~5K0.65×
20West Virginia~3K0.65×
21Hawaii~3K0.65×
22Rhode Island~2K0.65×
23New Mexico~3K0.61×
24Colorado~10K0.59×
25Arkansas~5K0.58×
26Nebraska~3K0.56×
27Kansas~4K0.53×
28Washington~10K0.52×
29Louisiana~7K0.52×
30Oklahoma~5K0.48×
31Kentucky~6K0.47×
32Pennsylvania~20K0.46×
33Alabama~7K0.46×
34Oregon~5K0.46×
35Nevada~4K0.44×
36Illinois~10K0.43×
37South Carolina~7K0.43×
38Indiana~8K0.41×
39Missouri~6K0.38×
40Tennessee~8K0.37×
41Maryland~7K0.37×
42Ohio~10K0.36×
43Arizona~7K0.34×
44New Jersey~8K0.32×
45Virginia~8K0.30×
46Georgia~9K0.29×
47North Carolina~9K0.29×
48Florida~20K0.22×
49California~20K0.20×
50Texas~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Ski-Doo, United States
0.19×1.00×11.32×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Snowmobiles audiences in United States

See Ski-Doo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski-Doo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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