A data profile of the people who buy, follow and care about Chet Baker in United States — modelled from more than twelve digital signal sources. Chet Baker has an estimated audience of 513,298 people in United States.
The average Chet Baker fan in United States is 37.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Snowmobile, Dizzy Gillespie, Bob Dylan, with strongest over-indexing on Snowmobile (488.92× the country average).
Demographically, the Chet Baker audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Chet Baker fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Snowmobile.
The key figures that characterise the Chet Baker profile in United States.
43.5% are female, 56.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 37.9 |
| Estimated audience size | 513,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
Where the Chet Baker audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~9K | 1.64× | |
| 02 | California | ~90K | 1.56× | |
| 03 | Washington, District of Columbia | ~2K | 1.52× | |
| 04 | Vermont | ~1K | 1.50× | |
| 05 | New York | ~40K | 1.45× | |
| 06 | Washington | ~10K | 1.38× | |
| 07 | Massachusetts | ~10K | 1.36× | |
| 08 | Oklahoma | ~7K | 1.29× | |
| 09 | Maine | ~2K | 1.28× | |
| 10 | Connecticut | ~6K | 1.24× | |
| 11 | Rhode Island | ~2K | 1.19× | |
| 12 | Colorado | ~9K | 1.15× | |
| 13 | Illinois | ~20K | 1.12× | |
| 14 | New Jersey | ~10K | 1.08× | |
| 15 | New Mexico | ~3K | 1.05× | |
| 16 | Maryland | ~9K | 1.04× | |
| 17 | Minnesota | ~7K | 1.02× | |
| 18 | Nevada | ~5K | 1.02× | |
| 19 | New Hampshire | ~2K | 1.02× | |
| 20 | Arizona | ~10K | 1.00× | |
| 21 | Pennsylvania | ~20K | 0.99× | |
| 22 | Hawaii | ~2K | 0.99× | |
| 23 | Virginia | ~10K | 0.97× | |
| 24 | Missouri | ~8K | 0.97× | |
| 25 | Utah | ~4K | 0.96× | |
| 26 | Texas | ~40K | 0.95× | |
| 27 | North Carolina | ~10K | 0.93× | |
| 28 | Tennessee | ~9K | 0.93× | |
| 29 | Wisconsin | ~7K | 0.93× | |
| 30 | Montana | ~1K | 0.93× | |
| 31 | Kansas | ~4K | 0.92× | |
| 32 | Michigan | ~10K | 0.91× | |
| 33 | Alaska | <1K | 0.90× | |
| 34 | Louisiana | ~6K | 0.89× | |
| 35 | Georgia | ~10K | 0.88× | |
| 36 | Indiana | ~8K | 0.88× | |
| 37 | Idaho | ~2K | 0.88× | |
| 38 | Delaware | ~1K | 0.86× | |
| 39 | Florida | ~30K | 0.85× | |
| 40 | Nebraska | ~2K | 0.85× | |
| 41 | Ohio | ~10K | 0.83× | |
| 42 | Kentucky | ~5K | 0.81× | |
| 43 | Iowa | ~3K | 0.81× | |
| 44 | Arkansas | ~3K | 0.81× | |
| 45 | North Dakota | <1K | 0.80× | |
| 46 | South Carolina | ~6K | 0.77× | |
| 47 | South Dakota | <1K | 0.77× | |
| 48 | West Virginia | ~2K | 0.75× | |
| 49 | Alabama | ~5K | 0.72× | |
| 50 | Mississippi | ~3K | 0.71× |
The strongest cross-interests of the Chet Baker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snowmobile | Cars & Mobility | 488.92× | ||
| 02 | Dizzy Gillespie | Music & Radio | 80.50× | ||
| 03 | John Coltrane | Music & Radio | 29.27× | ||
| 04 | Ray Charles | Music & Radio | 19.58× | ||
| 05 | Ella Fitzgerald | Music & Radio | 19.23× | ||
| 06 | Otis Redding | Music & Radio | 19.23× | ||
| 07 | Bob Dylan | Music & Radio | 14.30× | ||
| 08 | Phil Collins | Music & Radio | 13.64× | ||
| 09 | Mission: Impossible | Movies & TV | 12.27× | ||
| 10 | Contemporary classical music | Music & Radio | 12.22× | ||
| 11 | Benny Blanco | Music & Radio | 10.00× | ||
| 12 | Bruce Springsteen | Music & Radio | 9.57× | ||
| 13 | Film score | Music & Radio | 9.36× | ||
| 14 | Cillian Murphy | Movies & TV | 8.68× | ||
| 15 | Billy Joel | Music & Radio | 8.51× | ||
| 16 | Liga MX | Sports | 7.27× | ||
| 17 | Internet & Social Media | 4.77× | |||
| 18 | Apple TV | Movies & TV | 4.75× | ||
| 19 | Google Maps | Internet & Social Media | 2.43× | ||
| 20 | CNN | Movies & TV | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.46× | |
| Tradition | CONSERVATISM | 2.33× | |
| Spirituality | BALANCE | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.82× |
Chet Baker has an estimated audience of 513,298 people in United States, concentrated in California and Texas.
43.5% of Chet Baker fans are female, 56.5% are male, with an average age of 37.9 years.
Chet Baker fans show strongest brand affinity for Snowmobile (488.92×), Dizzy Gillespie (80.5×), and Bob Dylan (14.3×) over the country average.
Chet Baker fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Chet Baker itself, the audience over-indexes on Dizzy Gillespie (80.5×), Bob Dylan (14.3×), Phil Collins (13.64×), and Ray Charles (19.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Chet Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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