Bombardier Recreational Products Audience in United States

Bombardier Recreational Products has an estimated audience of 1,928,356 people in United States. 22.8% are female, 77.2% are male, average age 45.5. Top regions: Texas, California, Michigan. Top brand affinities: Snowmobile, Staples (Canada), Cracker Barrel Old Country Store, Sledding, Mary Elizabeth Winstead.

The average Bombardier Recreational Products fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Snowmobile, Staples (Canada), Cracker Barrel Old Country Store, with strongest over-indexing on Snowmobile (15.45× the country average). Demographically, the Bombardier Recreational Products audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Bombardier Recreational Products fans

Demographic split for Bombardier Recreational Products audience in United States
MetricValue
Female22.8%
Male77.2%
Average age45.5
Estimated audience size1,928,356

Audience persona

The typical Bombardier Recreational Products fan in United States is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Snowmobile.

Top regions in United States

Top regions ranked by reach for Bombardier Recreational Products in United States
RegionReachAffinity
Texas124,2730.75×
California111,0170.52×
Michigan104,7272.08×
Minnesota103,6063.75×
Florida102,9580.79×
Wisconsin93,7253.23×
New York86,5330.8×
Illinois55,6860.87×
North Carolina42,5660.73×
Georgia41,8140.7×
Ohio40,4200.68×
Pennsylvania37,1470.57×
Tennessee28,4850.74×
Washington28,3840.73×
Arizona27,9670.71×
Virginia25,9310.55×
Colorado25,1730.83×
Massachusetts25,1440.66×
New Jersey24,3220.5×
Indiana23,8810.68×
Missouri22,2030.71×
South Carolina18,5520.64×
Iowa18,1321.14×
Utah17,2961×
Louisiana17,1310.69×
Alabama17,0630.63×
Maine15,4942.24×
Oklahoma15,4840.72×
Oregon15,3900.7×
Kentucky15,1560.63×
Idaho13,5131.4×
Maryland13,3320.4×
Connecticut12,3660.64×
Arkansas11,7250.74×
New Hampshire11,5991.53×
Nevada10,9440.59×
Mississippi10,6930.67×
Kansas10,4310.69×
Alaska9,2862.25×
Montana8,5791.6×
North Dakota7,9792.01×
South Dakota6,5561.47×
New Mexico6,5110.67×
Nebraska6,2240.64×
West Virginia5,9650.66×
Vermont5,3521.58×
Wyoming4,8251.69×
Washington, District of Columbia3,3550.58×
Rhode Island2,9110.47×
Hawaii2,7360.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bombardier Recreational Products audience
BrandAffinityCategory
Snowmobile15.45×Cars & Mobility
Staples (Canada)5.95×Business & Career
Cracker Barrel Old Country Store8.79×Food & Beverages
Sledding17.07×Sports
Mary Elizabeth Winstead16.75×Movies & TV
Chuck Norris5.73×Movies & TV
MSN3.42×News
Ford Expedition12.87×Cars & Mobility
AutoZone2.71×Cars & Mobility
Tractor Supply Company3.91×Shopping
Great Clips3.54×Beauty & Wellness
GameStop3.3×Games
Lawn mower4.12×Home & Garden
Used car2.58×Cars & Mobility
Discount Tire3.14×Shopping
Sunoco5.18×Cars & Mobility
James Stewart13.13×Movies & TV
NASDAQ2.94×Business & Career
Toyota Highlander6.67×Cars & Mobility
Mikaela Shiffrin9.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bombardier Recreational Products audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
Need for SecurityCONSERVATISM1.41
Risk AppetiteTHRILL1.11
Convenience OrientationPREMIUM1.07
DIY MentalityTHRILL1.02
ExtroversionTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Bombardier Recreational Products
CountryShare
United States47.3%
Canada13.0%
Brazil7.9%

See Bombardier Recreational Products audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bombardier Recreational Products have in United States?

Bombardier Recreational Products has an estimated audience of 1,928,356 people in United States, concentrated in Texas and California.

What is the gender split and age of Bombardier Recreational Products fans?

22.8% of Bombardier Recreational Products fans are female, 77.2% are male, with an average age of 45.5 years.

Which brands do Bombardier Recreational Products fans like most?

Bombardier Recreational Products fans show strongest brand affinity for Snowmobile (15.45×), Staples (Canada) (5.95×), and Cracker Barrel Old Country Store (8.79×) over the country average.

Where do Bombardier Recreational Products fans live in United States?

Bombardier Recreational Products fans in United States are most concentrated in Texas (reach 124,273), California (reach 111,017), and Michigan (reach 104,727). These three regions account for the largest share of the active audience.

What other brands do Bombardier Recreational Products fans also like?

Beyond Bombardier Recreational Products itself, the audience over-indexes on Staples (Canada) (5.95×), Cracker Barrel Old Country Store (8.79×), Sledding (17.07×), and Mary Elizabeth Winstead (16.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bombardier Recreational Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.