Bombardier Recreational Products Audience in United States

Bombardier Recreational Products logo

Bombardier Recreational Products has an estimated audience of 1,928,356 people in United States. 22.8% are female, 77.2% are male, average age 45.5. Top regions: Texas, California, Michigan. Top brand affinities: Israel, Jennifer Meyer, MK, Keith Stanfield, N1 road (South Africa).

The average Bombardier Recreational Products fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Israel, Jennifer Meyer, MK, with strongest over-indexing on Israel (5.79× the country average). Demographically, the Bombardier Recreational Products audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Bombardier Recreational Products fans

Demographic split for Bombardier Recreational Products audience in United States
MetricValue
Female22.8%
Male77.2%
Average age45.5
Estimated audience size1,928,356

Audience persona

The typical Bombardier Recreational Products fan in United States is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Bombardier Recreational Products in United States
RegionReachAffinity
Texas124,2730.75×
California111,0170.52×
Michigan104,7272.08×
Minnesota103,6063.75×
Florida102,9580.79×
Wisconsin93,7253.23×
New York86,5330.8×
Illinois55,6860.87×
North Carolina42,5660.73×
Georgia41,8140.7×
Ohio40,4200.68×
Pennsylvania37,1470.57×
Tennessee28,4850.74×
Washington28,3840.73×
Arizona27,9670.71×
Virginia25,9310.55×
Colorado25,1730.83×
Massachusetts25,1440.66×
New Jersey24,3220.5×
Indiana23,8810.68×
Missouri22,2030.71×
South Carolina18,5520.64×
Iowa18,1321.14×
Utah17,2961×
Louisiana17,1310.69×
Alabama17,0630.63×
Maine15,4942.24×
Oklahoma15,4840.72×
Oregon15,3900.7×
Kentucky15,1560.63×
Idaho13,5131.4×
Maryland13,3320.4×
Connecticut12,3660.64×
Arkansas11,7250.74×
New Hampshire11,5991.53×
Nevada10,9440.59×
Mississippi10,6930.67×
Kansas10,4310.69×
Alaska9,2862.25×
Montana8,5791.6×
North Dakota7,9792.01×
South Dakota6,5561.47×
New Mexico6,5110.67×
Nebraska6,2240.64×
West Virginia5,9650.66×
Vermont5,3521.58×
Wyoming4,8251.69×
Washington, District of Columbia3,3550.58×
Rhode Island2,9110.47×
Hawaii2,7360.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bombardier Recreational Products audience
BrandAffinityCategory
Israel5.79×Travel & Leisure
Jennifer Meyer17.07×Fashion & Accessoires
MK3.05×Music & Radio
Keith Stanfield4.73×Movies & TV
N1 road (South Africa)2.65×Travel & Leisure
Wikia2.15×Internet & Social Media
Unique Gifts1.5×Shopping
Jennifer Fisher Jewelry14.71×Fashion & Accessoires
Jeep Wagoneer3.51×Cars & Mobility
Celadon9.11×Home & Garden
WESH2.42×Movies & TV
Jeep Grand Cherokee (WJ)3.08×Cars & Mobility
Keeper (password manager)3.13×Technology & Electronics
Northrop Grumman3.07×Business & Career
Hog Hunting1.64×Sports
ABC 7 Chicago2.04×Movies & TV
Eden Lake3.91×Movies & TV
Birthday Gifts1.51×Kids & Family
Centurion (film)5.15×Movies & TV
Kennesaw State University5.8×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bombardier Recreational Products audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
Need for SecurityCONSERVATISM1.41
Risk AppetiteTHRILL1.11
Convenience OrientationPREMIUM1.07
DIY MentalityTHRILL1.02
ExtroversionTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Bombardier Recreational Products
CountryShare
United States47.3%
Canada13.0%
Brazil7.9%

See Bombardier Recreational Products audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bombardier Recreational Products have in United States?

Bombardier Recreational Products has an estimated audience of 1,928,356 people in United States, concentrated in Texas and California.

What is the gender split and age of Bombardier Recreational Products fans?

22.8% of Bombardier Recreational Products fans are female, 77.2% are male, with an average age of 45.5 years.

Which brands do Bombardier Recreational Products fans like most?

Bombardier Recreational Products fans show strongest brand affinity for Israel (5.79×), Jennifer Meyer (17.07×), and MK (3.05×) over the country average.

Where do Bombardier Recreational Products fans live in United States?

Bombardier Recreational Products fans in United States are most concentrated in Texas (reach 124,273), California (reach 111,017), and Michigan (reach 104,727). These three regions account for the largest share of the active audience.

What other brands do Bombardier Recreational Products fans also like?

Beyond Bombardier Recreational Products itself, the audience over-indexes on Jennifer Meyer (17.07×), MK (3.05×), Keith Stanfield (4.73×), and N1 road (South Africa) (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bombardier Recreational Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.