Rascasse Audience Intelligence

Bombardier Recreational Products Target Market in United States

A data profile of the people who buy, follow and care about Bombardier Recreational Products in United States — modelled from more than twelve digital signal sources. Bombardier Recreational Products has an estimated audience of 1,929,368 people in United States.

#1503among Brand in United States#487in Cars & Mobility

The average Bombardier Recreational Products fan in United States is 45.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Michigan.

Top brand affinities include Snowmobile, NASDAQ, Cracker Barrel Old Country Store, with strongest over-indexing on Snowmobile (17.04× the country average).

Demographically, the Bombardier Recreational Products audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bombardier Recreational Products fan in United States is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Snowmobile.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bombardier Recreational Products profile in United States.

Audience size
1.9M
in United States
Gender
22.8%♀
77.2% male
Age
45.5
average years
Country rank
#14639
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bombardier Recreational Products

22.8% are female, 77.2% are male, average age 45.5.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Bombardier Recreational Products audience in United States
MetricValue
Female22.8%
Male77.2%
Average age45.5
Estimated audience size1,929,368
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Bombardier Recreational Products audience in United States
Age bracketShare%
16-194%
20-2912%
30-3925%
40-4933%
50+26%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Bombardier Recreational Products audience comes from United States.

Worldwide audience distribution share by country for Bombardier Recreational Products
CountryShare
United States46.2%
Canada12.9%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bombardier Recreational Products audience in United States is strongest.

Fig. 05

Top regions by affinity

Bombardier Recreational Products customers by region in United States
#RegionReachAffinity×
01Minnesota~80K3.06×
02Wisconsin~80K2.83×
03Alaska~10K2.46×
04Maine~10K2.14×
05Michigan~100K2.07×
06North Dakota~6K1.59×
07Vermont~5K1.52×
08New Hampshire~10K1.43×
09Montana~8K1.42×
10Idaho~10K1.29×
11South Dakota~5K1.22×
12Iowa~20K1.07×
13Utah~20K0.97×
14West Virginia~8K0.86×
15Arkansas~10K0.85×
16New Mexico~8K0.84×
17Texas~100K0.83×
18Mississippi~10K0.83×
19Illinois~50K0.82×
20New York~90K0.81×
21Florida~100K0.80×
22Colorado~20K0.80×
23Oklahoma~20K0.80×
24North Carolina~50K0.79×
25Louisiana~20K0.79×
26Kansas~10K0.78×
27Nebraska~8K0.78×
28Rhode Island~5K0.78×
29Arizona~30K0.76×
30Tennessee~30K0.76×
31Delaware~4K0.76×
32Missouri~20K0.75×
33Washington, District of Columbia~4K0.75×
34Washington~30K0.74×
35Kentucky~20K0.74×
36Georgia~40K0.73×
37Alabama~20K0.73×
38Oregon~20K0.73×
39Hawaii~6K0.73×
40South Carolina~20K0.72×
41Connecticut~10K0.72×
42Massachusetts~30K0.71×
43Indiana~30K0.71×
44Ohio~40K0.70×
45Nevada~10K0.69×
46Pennsylvania~40K0.63×
47Virginia~30K0.62×
48New Jersey~30K0.58×
49California~100K0.54×
50Maryland~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Bombardier Recreational Products, United States
0.53×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bombardier Recreational Products audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bombardier Recreational Products audience
#·InterestCategoryAffinity×
01James StewartMovies & TV17.58×
02SnowmobileCars & Mobility17.04×
03Mary Elizabeth WinsteadMovies & TV10.99×
04MakitaHome & Garden9.34×
05Holiday Inn ExpressTravel & Leisure8.35×
06Cracker Barrel Old Country StoreFood & Beverages7.46×
07MotorboatCars & Mobility6.44×
08NASDAQBusiness & Career5.78×
09Western UnionBusiness & Career5.53×
10Discount TireShopping5.41×
11Lawn mowerHome & Garden5.40×
12GameStopGames4.24×
13TramCars & Mobility4.24×
14CarGurusCars & Mobility3.22×
15Used carCars & Mobility3.13×
16United Parcel ServiceBusiness & Career2.99×
17Financial servicesBusiness & Career2.91×
18AutoZoneCars & Mobility2.36×
19BankingBusiness & Career2.14×
20InsuranceBusiness & Career2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bombardier Recreational Products audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bombardier Recreational Products audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.10×
Need for SecurityCONSERVATISM1.99×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bombardier Recreational Products audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
MindfulnessBALANCE0.64×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bombardier Recreational Products's target market in United States?

Bombardier Recreational Products's target market in United States covers an estimated 1,929,368 people, concentrated in Texas and California.

02

What is the gender split and age of Bombardier Recreational Products customers?

22.8% of the Bombardier Recreational Products audience are female, 77.2% are male, with an average age of 45.5 years.

03

Which brands do Bombardier Recreational Products fans like most?

Bombardier Recreational Products fans show strongest brand affinity for Snowmobile (17.04×), NASDAQ (5.78×), and Cracker Barrel Old Country Store (7.46×) over the country average.

04

Where do Bombardier Recreational Products fans live in United States?

Bombardier Recreational Products fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bombardier Recreational Products fans also like?

Beyond Bombardier Recreational Products itself, the audience over-indexes on NASDAQ (5.78×), Cracker Barrel Old Country Store (7.46×), Discount Tire (5.41×), and GameStop (4.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bombardier Recreational Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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