A data profile of the people who buy, follow and care about Racing bicycle in Spain — modelled from more than twelve digital signal sources. Racing bicycle has an estimated audience of 2,596,368 people in Spain.
Racing bicycle has an estimated audience of 2,596,368 people in Spain. 39.7% are female, 60.3% are male, average age 41.1. Top brand affinities: Bicycle helmet, Tour de France, Extreme sport, Sustainable transport, Energy bar.
Top brand affinities include Bicycle helmet, Tour de France, Extreme sport, with strongest over-indexing on Bicycle helmet (22.21× the country average).
Demographically, the Racing bicycle audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Racing bicycle fan in Spain is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the Racing bicycle profile in Spain.
39.7% are female, 60.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 41.1 |
| Estimated audience size | 2,596,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Racing bicycle audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 13.7% |
| Germany | 8.2% |
The strongest cross-interests of the Racing bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 22.21× | ||
| 02 | Rapha (sportswear) | Cars & Mobility | 9.55× | ||
| 03 | Energy bar | Food & Beverages | 8.50× | ||
| 04 | Single track (mountain biking) | Sports | 6.48× | ||
| 05 | Tour de France | Sports | 5.65× | ||
| 06 | Giro d'Italia | Sports | 5.52× | ||
| 07 | Extreme sport | Sports | 4.98× | ||
| 08 | Cruiser (motorcycle) | Cars & Mobility | 4.39× | ||
| 09 | Sustainable transport | Cars & Mobility | 4.28× | ||
| 10 | KTM | Cars & Mobility | 4.18× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 3.70× | ||
| 12 | Custom motorcycle | Cars & Mobility | 3.65× | ||
| 13 | Touring motorcycle | Cars & Mobility | 3.58× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 3.06× | ||
| 15 | Bicycle | Cars & Mobility | 2.68× | ||
| 16 | Livemusic | Music & Radio | 2.62× | ||
| 17 | Cycling | Sports | 2.54× | ||
| 18 | Brico Dépôt | Shopping | 2.27× | ||
| 19 | Coches.net | Cars & Mobility | 1.92× | ||
| 20 | Sabadell | Business & Career | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.33× | |
| Sports Activity | POWER | 1.58× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Creativity | OPEN | 0.68× | |
| Patriotism | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Racing bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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