Cycling club Audience in Germany
Cycling club has an estimated audience of 1,327,266 people in Germany. 43.0% are female, 57.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, A Streetcar Named Desire (1951 film), Las Terrenas, Alaska, Buddy – The Buddy Holly Story.
The average Cycling club fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, A Streetcar Named Desire (1951 film), Las Terrenas, with strongest over-indexing on Building insulation (7.27× the country average). Demographically, the Cycling club audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Cycling club fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 37.2 |
| Estimated audience size | 1,327,266 |
Audience persona
The typical Cycling club fan in Germany is more male, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,926 | 0.55× |
| Bayern | 136,709 | 0.64× |
| Baden-Württemberg | 88,339 | 0.49× |
| Berlin | 63,844 | 1.08× |
| Thüringen | 56,137 | 1.66× |
| Niedersachsen | 55,352 | 0.43× |
| Hessen | 51,876 | 0.51× |
| Rheinland-Pfalz | 49,921 | 0.75× |
| Schleswig-Holstein | 44,152 | 0.93× |
| Sachsen-Anhalt | 42,851 | 1.25× |
| Brandenburg | 42,797 | 1.04× |
| Sachsen | 41,151 | 0.63× |
| Bremen | 38,298 | 3.37× |
| Hamburg | 32,975 | 1.1× |
| Mecklenburg-Vorpommern | 27,960 | 1.1× |
| Saarland | 23,824 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 7.27× | Home & Garden |
| A Streetcar Named Desire (1951 film) | 19.56× | Movies & TV |
| Las Terrenas | 18.67× | Travel & Leisure |
| Alaska | 3.4× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.47× | Music & Radio |
| Hypertext | 2.68× | Technology & Electronics |
| Google Analytics | 2.29× | Internet & Social Media |
| Icon (magazine) | 2.13× | Arts & Culture |
| Handmade Gifts | 1.67× | Kids & Family |
| Pumuckl | 4.88× | Movies & TV |
| Burgos | 6.11× | Travel & Leisure |
| Tuscany | 3.62× | Travel & Leisure |
| Staycation | 2.71× | Home & Garden |
| Nurse education | 1.69× | Kids & Family |
| N1 road (South Africa) | 4.25× | Travel & Leisure |
| Carrie (novel) | 3.68× | Literature |
| Gumbal | 3.54× | Cars & Mobility |
| Minnesota | 3.71× | Travel & Leisure |
| Golden Gate | 3.34× | Games |
| Sailor | 2.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Sports Activity | POWER | 1.78 |
| Travelling | THRILL | 1.76 |
| DIY Mentality | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.45 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Germany | 9.6% |
| Japan | 8.9% |
See Cycling club audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cycling club have in Germany?
Cycling club has an estimated audience of 1,327,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cycling club fans?
43.0% of Cycling club fans are female, 57.0% are male, with an average age of 37.2 years.
Which brands do Cycling club fans like most?
Cycling club fans show strongest brand affinity for Building insulation (7.27×), A Streetcar Named Desire (1951 film) (19.56×), and Las Terrenas (18.67×) over the country average.
Where do Cycling club fans live in Germany?
Cycling club fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,926), Bayern (reach 136,709), and Baden-Württemberg (reach 88,339). These three regions account for the largest share of the active audience.
What other brands do Cycling club fans also like?
Beyond Cycling club itself, the audience over-indexes on A Streetcar Named Desire (1951 film) (19.56×), Las Terrenas (18.67×), Alaska (3.4×), and Buddy – The Buddy Holly Story (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cycling club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.