Orange (fruit) Audience in Germany

Orange (fruit) logo

Orange (fruit) has an estimated audience of 490,521 people in Germany. 54.4% are female, 45.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picnic, Eiffage, Unique Gifts, Isha Yoga, Este, Veneto.

The average Orange (fruit) fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picnic, Eiffage, Unique Gifts, with strongest over-indexing on Picnic (7.35× the country average). Demographically, the Orange (fruit) audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Orange (fruit) fans

Demographic split for Orange (fruit) audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age38.3
Estimated audience size490,521

Audience persona

The typical Orange (fruit) fan in Germany is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Picnic.

Top regions in Germany

Top regions ranked by reach for Orange (fruit) in Germany
RegionReachAffinity
Nordrhein-Westfalen95,8470.89×
Bayern74,8800.95×
Baden-Württemberg56,3550.84×
Hessen56,1901.5×
Niedersachsen38,4950.81×
Berlin30,7271.4×
Rheinland-Pfalz25,0611.02×
Sachsen17,3170.72×
Schleswig-Holstein12,6260.72×
Brandenburg9,9970.66×
Hamburg9,9700.9×
Thüringen9,5190.76×
Sachsen-Anhalt9,2450.73×
Mecklenburg-Vorpommern8,1310.87×
Saarland8,0831.34×
Bremen7,9321.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange (fruit) audience
BrandAffinityCategory
Picnic7.35×Kids & Family
Eiffage21.67×Business & Career
Unique Gifts1.75×Shopping
Isha Yoga9.78×Sports
Este, Veneto2.29×Travel & Leisure
Fabo14.72×Music & Radio
Hemnet4.05×Home & Garden
Therme Erding3.49×Travel & Leisure
Eco Friendly Living2.64×Home & Garden
Sixx1.93×Movies & TV
Bank account1.71×Business & Career
Samanyolu Haber2.53×Movies & TV
Faculty of Medicine, Chulalongkorn University7.25×Business & Career
Home Delivery1.52×Food & Beverages
Hückelhoven4.37×Travel & Leisure
Buying a House3.21×Home & Garden
Cachorro1.75×Pets & Animals
Video izle1.66×
Corfu (regional unit)1.56×Travel & Leisure
The Hunt (2012 film)2.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange (fruit) audience
TraitClusterScore
Design AffinityPREMIUM1.73
Healthy LifestyleBALANCE1.7
Pet OwnershipJOY1.49
Sports ActivityPOWER1.46
DIY MentalityTHRILL1.41
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Orange (fruit)
CountryShare
United States16.3%
France6.7%
Thailand4.9%

See Orange (fruit) audiences in other countries

More Fruit audiences in Germany

Frequently asked questions

How many fans does Orange (fruit) have in Germany?

Orange (fruit) has an estimated audience of 490,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Orange (fruit) fans?

54.4% of Orange (fruit) fans are female, 45.6% are male, with an average age of 38.3 years.

Which brands do Orange (fruit) fans like most?

Orange (fruit) fans show strongest brand affinity for Picnic (7.35×), Eiffage (21.67×), and Unique Gifts (1.75×) over the country average.

Where do Orange (fruit) fans live in Germany?

Orange (fruit) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,847), Bayern (reach 74,880), and Baden-Württemberg (reach 56,355). These three regions account for the largest share of the active audience.

What other brands do Orange (fruit) fans also like?

Beyond Orange (fruit) itself, the audience over-indexes on Eiffage (21.67×), Unique Gifts (1.75×), Isha Yoga (9.78×), and Este, Veneto (2.29×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Orange (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.