Rascasse Audience Intelligence

Tops Friendly Markets Target Market in United States

A data profile of the people who buy, follow and care about Tops Friendly Markets in United States — modelled from more than twelve digital signal sources. Tops Friendly Markets has an estimated audience of 1,362,723 people in United States.

#47among Supermarket in United States#1941among Brand in United States#332in Shopping

The average Tops Friendly Markets fan in United States is 47.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, California.

Top brand affinities include Buffalo Sabres, Buffalo Bills, Crazy, Stupid, Love., with strongest over-indexing on Buffalo Sabres (29.57× the country average).

Demographically, the Tops Friendly Markets audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tops Friendly Markets fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Buffalo Sabres.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tops Friendly Markets profile in United States.

Audience size
1.4M
in United States
Gender
78.2%♀
21.8% male
Age
47.5
average years
Country rank
#19047
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tops Friendly Markets

78.2% are female, 21.8% are male, average age 47.5.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Tops Friendly Markets audience in United States
MetricValue
Female78.2%
Male21.8%
Average age47.5
Estimated audience size1,362,723
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Tops Friendly Markets audience in United States
Age bracketShare%
16-196%
20-2911%
30-3914%
40-4926%
50+42%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Tops Friendly Markets audience comes from United States.

Worldwide audience distribution share by country for Tops Friendly Markets
CountryShare
United States93.2%
Japan2.2%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tops Friendly Markets audience in United States is strongest.

Fig. 05

Top regions by affinity

Tops Friendly Markets customers by region in United States
#RegionReachAffinity×
01New York~1M34.52×
02Vermont~10K5.68×
03Pennsylvania~200K4.11×
04Connecticut~10K0.83×
05South Dakota~3K0.83×
06Alaska~2K0.83×
07North Dakota~2K0.83×
08Montana~3K0.81×
09Hawaii~5K0.79×
10Mississippi~8K0.77×
11New Mexico~5K0.76×
12Idaho~5K0.75×
13Nebraska~5K0.75×
14Arkansas~7K0.67×
15Delaware~2K0.67×
16Rhode Island~3K0.65×
17Louisiana~10K0.64×
18Oklahoma~9K0.64×
19Iowa~7K0.64×
20Kansas~7K0.64×
21West Virginia~4K0.63×
22Utah~7K0.62×
23Maine~3K0.60×
24New Hampshire~3K0.59×
25Washington, District of Columbia~2K0.58×
26Alabama~10K0.57×
27Nevada~7K0.53×
28Oregon~8K0.51×
29Wisconsin~10K0.49×
30Missouri~10K0.48×
31Kentucky~8K0.46×
32Massachusetts~10K0.45×
33Minnesota~9K0.45×
34Arizona~10K0.40×
35South Carolina~8K0.40×
36Indiana~10K0.39×
37Colorado~8K0.38×
38New Jersey~10K0.37×
39Virginia~10K0.37×
40Washington~10K0.37×
41Ohio~10K0.36×
42Tennessee~9K0.35×
43Maryland~8K0.35×
44Michigan~10K0.32×
45North Carolina~10K0.28×
46Georgia~10K0.28×
47Illinois~10K0.27×
48Florida~20K0.23×
49Texas~20K0.18×
50California~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Tops Friendly Markets, United States
0.15×1.00×34.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tops Friendly Markets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tops Friendly Markets audience
#·InterestCategoryAffinity×
01Buffalo SabresSports29.57×
02Skyline ChiliFood & Beverages20.90×
03Crazy, Stupid, Love.Movies & TV20.00×
04Thandie NewtonMovies & TV20.00×
05Calgary FlamesSports20.00×
06Bauer HockeySports20.00×
07San Jose SharksSports13.46×
08Buffalo BillsSports10.51×
09FlightAwareTravel & Leisure9.72×
10Fred MeyerShopping7.51×
11WegmansShopping5.83×
127-ElevenShopping4.98×
13Dunkin' DonutsFood & Beverages4.20×
14Burger KingFood & Beverages3.92×
15FedExBusiness & Career3.90×
16PinterestInternet & Social Media2.59×
17RecipesFood & Beverages2.35×
18WalmartShopping2.35×
19Alcoholic beveragesFood & Beverages2.20×
20CookingFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tops Friendly Markets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tops Friendly Markets audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.79×
Community OrientationOPEN1.94×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tops Friendly Markets audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
SustainabilityBALANCE0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tops Friendly Markets's target market in United States?

Tops Friendly Markets's target market in United States covers an estimated 1,362,723 people, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Tops Friendly Markets customers?

78.2% of the Tops Friendly Markets audience are female, 21.8% are male, with an average age of 47.5 years.

03

Which brands do Tops Friendly Markets fans like most?

Tops Friendly Markets fans show strongest brand affinity for Buffalo Sabres (29.57×), Buffalo Bills (10.51×), and Crazy, Stupid, Love. (20×) over the country average.

04

Where do Tops Friendly Markets fans live in United States?

Tops Friendly Markets fans in United States are most concentrated in New York (reach ~1M), Pennsylvania (reach ~200K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tops Friendly Markets fans also like?

Beyond Tops Friendly Markets itself, the audience over-indexes on Buffalo Bills (10.51×), Crazy, Stupid, Love. (20×), Thandie Newton (20×), and 7-Eleven (4.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Tops Friendly Markets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tops Friendly Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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