Sahara Audience in United States

Sahara logo

Sahara has an estimated audience of 2,239,176 people in United States. 60.8% are female, 39.2% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Bruce Willis, Indeed.com, Diane Keaton.

The average Sahara fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Bruce Willis, with strongest over-indexing on Capital One (11.93× the country average). Demographically, the Sahara audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Sahara fans

Demographic split for Sahara audience in United States
MetricValue
Female60.8%
Male39.2%
Average age45.7
Estimated audience size2,239,176

Audience persona

The typical Sahara fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sahara in United States
RegionReachAffinity
California267,1211.08×
Texas167,0260.87×
Florida145,6890.96×
Michigan118,7742.03×
New York98,7730.79×
Nevada92,0794.25×
New Jersey72,9921.28×
Illinois64,8380.87×
Washington63,1321.41×
Pennsylvania61,2470.81×
Georgia61,1680.89×
Ohio52,4770.76×
North Carolina47,3820.7×
Kentucky45,9141.64×
Virginia43,7250.8×
Arizona42,3490.93×
New Mexico42,0083.74×
Missouri39,0281.08×
Indiana36,0140.88×
Colorado35,2851×
Tennessee35,2550.78×
Massachusetts31,2730.71×
Maryland29,5030.77×
Oregon28,1351.1×
South Carolina27,2780.81×
Wisconsin25,5460.76×
Utah24,3091.21×
Minnesota24,2840.76×
Alabama22,7460.73×
Louisiana22,3970.78×
Oklahoma20,9940.84×
Kansas20,2871.15×
Iowa14,1660.77×
Arkansas14,1390.77×
Connecticut14,0480.63×
Idaho13,0151.16×
Mississippi11,7540.64×
Nebraska9,4240.84×
West Virginia7,6730.74×
Hawaii7,5630.79×
Rhode Island6,0620.85×
New Hampshire5,9130.67×
Maine5,4280.68×
Montana5,4080.87×
Washington, District of Columbia5,1230.76×
Alaska4,2630.89×
South Dakota4,0140.78×
North Dakota3,5350.77×
Delaware3,4970.57×
Wyoming2,9370.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sahara audience
BrandAffinityCategory
Capital One11.93×Business & Career
Google Maps8.59×Internet & Social Media
Bruce Willis14.58×Movies & TV
Indeed.com7.6×Business & Career
Diane Keaton11.07×Movies & TV
AccuWeather11.16×Home & Garden
CarGurus10.13×Cars & Mobility
Google News8.97×News
Aaron Rodgers9.47×Sports
Circle K10.06×Shopping
DeviantArt9.98×Internet & Social Media
Catherine Zeta-Jones15.87×Movies & TV
Matthew McConaughey12.46×Movies & TV
Billy Bob Thornton11.84×Movies & TV
Clint Eastwood12×Movies & TV
Khan Academy11.03×Business & Career
Beetlejuice6.36×Movies & TV
Enterprise Rent-A-Car7.75×Cars & Mobility
MSN4.87×News
Demi Moore11.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sahara audience
TraitClusterScore
PatriotismCONSERVATISM2
SpiritualityBALANCE1.59
TravellingTHRILL1.48
Community OrientationOPEN1.46
Urban LifestyleOPEN1.43
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Sahara
CountryShare
United States14.0%
Ethiopia6.7%
United Kingdom4.5%

See Sahara audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Sahara have in United States?

Sahara has an estimated audience of 2,239,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Sahara fans?

60.8% of Sahara fans are female, 39.2% are male, with an average age of 45.7 years.

Which brands do Sahara fans like most?

Sahara fans show strongest brand affinity for Capital One (11.93×), Google Maps (8.59×), and Bruce Willis (14.58×) over the country average.

Where do Sahara fans live in United States?

Sahara fans in United States are most concentrated in California (reach 267,121), Texas (reach 167,026), and Florida (reach 145,689). These three regions account for the largest share of the active audience.

What other brands do Sahara fans also like?

Beyond Sahara itself, the audience over-indexes on Google Maps (8.59×), Bruce Willis (14.58×), Indeed.com (7.6×), and Diane Keaton (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sahara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.