Rascasse Audience Intelligence

Sahara Audience in United States

A data profile of the people who buy, follow and care about Sahara in United States — modelled from more than twelve digital signal sources. Sahara has an estimated audience of 2,239,176 people in United States.

#130among Region in United States#1007among POI in United States#1030in Travel & Leisure

The average Sahara fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MDG, Ethiopian Airlines, Web server, with strongest over-indexing on MDG (24.28× the country average).

Demographically, the Sahara audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sahara fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for MDG.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sahara profile in United States.

Audience size
2.2M
in United States
Gender
60.8%♀
39.2% male
Age
45.7
average years
Country rank
#13005
POI in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sahara fans

60.8% are female, 39.2% are male, average age 45.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Sahara audience in United States
MetricValue
Female60.8%
Male39.2%
Average age45.7
Estimated audience size2,239,176
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Sahara audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Sahara audience comes from United States.

Worldwide audience distribution share by country for Sahara
CountryShare
United States14.0%
Ethiopia6.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sahara audience in United States is strongest.

Fig. 05

Top regions by affinity

Sahara fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K5.56×
02Nevada~90K4.08×
03Michigan~100K1.98×
04Kentucky~50K1.61×
05Washington~60K1.32×
06New Jersey~70K1.19×
07Utah~20K1.15×
08Idaho~10K1.14×
09Kansas~20K1.08×
10California~300K1.05×
11Georgia~70K1.02×
12Missouri~40K1.02×
13Oregon~30K1.02×
14Wyoming~3K0.95×
15Colorado~30K0.94×
16Alaska~4K0.94×
17Montana~6K0.91×
18Florida~100K0.90×
19Arizona~40K0.89×
20Rhode Island~6K0.89×
21Nebraska~10K0.88×
22South Dakota~4K0.86×
23Texas~200K0.85×
24Indiana~30K0.85×
25Oklahoma~20K0.83×
26North Dakota~4K0.83×
27Illinois~60K0.82×
28South Carolina~30K0.81×
29Pennsylvania~60K0.80×
30Virginia~40K0.80×
31Hawaii~8K0.80×
32West Virginia~8K0.79×
33Washington, District of Columbia~5K0.78×
34Iowa~10K0.77×
35Maryland~30K0.76×
36Wisconsin~30K0.76×
37Louisiana~20K0.76×
38Arkansas~10K0.76×
39Tennessee~30K0.75×
40Minnesota~20K0.75×
41Alabama~20K0.75×
42Ohio~50K0.74×
43New York~90K0.73×
44New Hampshire~6K0.73×
45Maine~6K0.73×
46Delaware~4K0.70×
47Massachusetts~30K0.69×
48Mississippi~10K0.69×
49North Carolina~50K0.68×
50Connecticut~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Sahara, United States
0.67×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sahara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sahara audience
#·InterestCategoryAffinity×
01MDGTechnology & Electronics24.28×
02Ethiopian AirlinesTravel & Leisure14.70×
03North KoreaTravel & Leisure3.78×
04Web serverTechnology & Electronics3.45×
05United NationsPolitics & Society3.05×
06Non-alcoholic beverageFood & Beverages2.94×
07Ancient EgyptPolitics & Society2.65×
08Diaper bagKids & Family2.13×
09Career developmentBusiness & Career2.09×
10Political scienceBusiness & Career2.04×
11Bruce WillisMovies & TV2.03×
12DemocracyPolitics & Society1.96×
13Talk radioMusic & Radio1.90×
14NeuroscienceBusiness & Career1.89×
15Real propertyHome & Garden1.65×
16LodgingTravel & Leisure1.63×
17BiologyHealth1.62×
18HairstyleBeauty & Wellness1.52×
19Planet FitnessSports1.50×
20Self careHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sahara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sahara audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.68×
SpiritualityBALANCE1.52×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sahara audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
Social Media UsageJOY0.72×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sahara have in United States?

Sahara has an estimated audience of 2,239,176 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sahara fans?

60.8% of Sahara fans are female, 39.2% are male, with an average age of 45.7 years.

03

Which brands do Sahara fans like most?

Sahara fans show strongest brand affinity for MDG (24.28×), Ethiopian Airlines (14.7×), and Web server (3.45×) over the country average.

04

Where do Sahara fans live in United States?

Sahara fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sahara fans also like?

Beyond Sahara itself, the audience over-indexes on Ethiopian Airlines (14.7×), Web server (3.45×), Non-alcoholic beverage (2.94×), and Planet Fitness (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Sahara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sahara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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