Sahara Audience in United States
Sahara has an estimated audience of 2,239,176 people in United States. 60.8% are female, 39.2% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Israel, Wok, Hibachi, Google Home.
The average Sahara fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Israel, Wok, with strongest over-indexing on Goop (11.77× the country average). Demographically, the Sahara audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sahara fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.7 |
| Estimated audience size | 2,239,176 |
Audience persona
The typical Sahara fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 267,121 | 1.08× |
| Texas | 167,026 | 0.87× |
| Florida | 145,689 | 0.96× |
| Michigan | 118,774 | 2.03× |
| New York | 98,773 | 0.79× |
| Nevada | 92,079 | 4.25× |
| New Jersey | 72,992 | 1.28× |
| Illinois | 64,838 | 0.87× |
| Washington | 63,132 | 1.41× |
| Pennsylvania | 61,247 | 0.81× |
| Georgia | 61,168 | 0.89× |
| Ohio | 52,477 | 0.76× |
| North Carolina | 47,382 | 0.7× |
| Kentucky | 45,914 | 1.64× |
| Virginia | 43,725 | 0.8× |
| Arizona | 42,349 | 0.93× |
| New Mexico | 42,008 | 3.74× |
| Missouri | 39,028 | 1.08× |
| Indiana | 36,014 | 0.88× |
| Colorado | 35,285 | 1× |
| Tennessee | 35,255 | 0.78× |
| Massachusetts | 31,273 | 0.71× |
| Maryland | 29,503 | 0.77× |
| Oregon | 28,135 | 1.1× |
| South Carolina | 27,278 | 0.81× |
| Wisconsin | 25,546 | 0.76× |
| Utah | 24,309 | 1.21× |
| Minnesota | 24,284 | 0.76× |
| Alabama | 22,746 | 0.73× |
| Louisiana | 22,397 | 0.78× |
| Oklahoma | 20,994 | 0.84× |
| Kansas | 20,287 | 1.15× |
| Iowa | 14,166 | 0.77× |
| Arkansas | 14,139 | 0.77× |
| Connecticut | 14,048 | 0.63× |
| Idaho | 13,015 | 1.16× |
| Mississippi | 11,754 | 0.64× |
| Nebraska | 9,424 | 0.84× |
| West Virginia | 7,673 | 0.74× |
| Hawaii | 7,563 | 0.79× |
| Rhode Island | 6,062 | 0.85× |
| New Hampshire | 5,913 | 0.67× |
| Maine | 5,428 | 0.68× |
| Montana | 5,408 | 0.87× |
| Washington, District of Columbia | 5,123 | 0.76× |
| Alaska | 4,263 | 0.89× |
| South Dakota | 4,014 | 0.78× |
| North Dakota | 3,535 | 0.77× |
| Delaware | 3,497 | 0.57× |
| Wyoming | 2,937 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.77× | Internet & Social Media |
| Israel | 3.61× | Travel & Leisure |
| Wok | 10.45× | Food & Beverages |
| Hibachi | 11.43× | Food & Beverages |
| Google Home | 9.19× | Technology & Electronics |
| Governor of Michigan | 10.35× | Politics & Society |
| headspace | 13.01× | Health |
| Grinch | 4.6× | Movies & TV |
| Vocal harmony | 4.91× | Music & Radio |
| Jeep Wagoneer | 6.13× | Cars & Mobility |
| Fairy godmother | 7.82× | Literature |
| Cherish (group) | 11.38× | Music & Radio |
| Grace Slick | 9.04× | Music & Radio |
| TV Fanatic | 9.68× | Movies & TV |
| Ira Glass | 15.67× | Music & Radio |
| El Paso County, Colorado | 11.11× | Travel & Leisure |
| Nationality | 1.71× | Politics & Society |
| No Escape (1994 film) | 8.79× | Movies & TV |
| Cryptic crossword | 11.07× | Technology & Electronics |
| Hipster | 6.82× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2 |
| Spirituality | BALANCE | 1.59 |
| Travelling | THRILL | 1.48 |
| Community Orientation | OPEN | 1.46 |
| Urban Lifestyle | OPEN | 1.43 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Ethiopia | 6.7% |
| United Kingdom | 4.5% |
See Sahara audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Sahara have in United States?
Sahara has an estimated audience of 2,239,176 people in United States, concentrated in California and Texas.
What is the gender split and age of Sahara fans?
60.8% of Sahara fans are female, 39.2% are male, with an average age of 45.7 years.
Which brands do Sahara fans like most?
Sahara fans show strongest brand affinity for Goop (11.77×), Israel (3.61×), and Wok (10.45×) over the country average.
Where do Sahara fans live in United States?
Sahara fans in United States are most concentrated in California (reach 267,121), Texas (reach 167,026), and Florida (reach 145,689). These three regions account for the largest share of the active audience.
What other brands do Sahara fans also like?
Beyond Sahara itself, the audience over-indexes on Israel (3.61×), Wok (10.45×), Hibachi (11.43×), and Google Home (9.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sahara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.