Sahara Audience in Germany
Sahara has an estimated audience of 313,934 people in Germany. 44.6% are female, 55.4% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Progressive rock, Cross-country equestrianism, Litter box, Natural rubber.
The average Sahara fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Progressive rock, Cross-country equestrianism, with strongest over-indexing on Kodi (software) (12.38× the country average). Demographically, the Sahara audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sahara fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.1 |
| Estimated audience size | 313,934 |
Audience persona
The typical Sahara fan in Germany is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,037 | 1.12× |
| Bayern | 53,704 | 1.06× |
| Baden-Württemberg | 48,104 | 1.12× |
| Niedersachsen | 29,978 | 0.98× |
| Hessen | 25,262 | 1.06× |
| Berlin | 18,747 | 1.34× |
| Rheinland-Pfalz | 16,450 | 1.05× |
| Sachsen | 14,927 | 0.97× |
| Schleswig-Holstein | 10,169 | 0.9× |
| Brandenburg | 8,736 | 0.9× |
| Thüringen | 7,880 | 0.99× |
| Hamburg | 6,986 | 0.98× |
| Sachsen-Anhalt | 6,664 | 0.82× |
| Mecklenburg-Vorpommern | 4,692 | 0.78× |
| Saarland | 3,609 | 0.94× |
| Bremen | 2,704 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 12.38× | Technology & Electronics |
| Progressive rock | 4.23× | Music & Radio |
| Cross-country equestrianism | 10.67× | Sports |
| Litter box | 1.63× | Pets & Animals |
| Natural rubber | 3× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Pillow | 1.55× | Home & Garden |
| VfL Wolfsburg | 1.67× | Sports |
| Christmas Gift | 1.64× | Kids & Family |
| University of Koblenz and Landau | 18.3× | Business & Career |
| Este, Veneto | 2.28× | Travel & Leisure |
| Mülheim | 3.21× | Travel & Leisure |
| Gudrun Sjödén | 2.75× | Fashion & Accessoires |
| Laneige | 5.4× | Beauty & Wellness |
| Commercial mortgage | 1.71× | Business & Career |
| Buying a House | 4.85× | Home & Garden |
| Minestrone | 2.03× | Food & Beverages |
| 3D printing | 1.71× | Technology & Electronics |
| Corona (band) | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.92 |
| Convenience Orientation | PREMIUM | 1.59 |
| Urban Lifestyle | OPEN | 1.56 |
| Early Adopter Mentality | POWER | 1.54 |
| Design Affinity | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Ethiopia | 6.7% |
| United Kingdom | 4.5% |
See Sahara audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Sahara have in Germany?
Sahara has an estimated audience of 313,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sahara fans?
44.6% of Sahara fans are female, 55.4% are male, with an average age of 42.1 years.
Which brands do Sahara fans like most?
Sahara fans show strongest brand affinity for Kodi (software) (12.38×), Progressive rock (4.23×), and Cross-country equestrianism (10.67×) over the country average.
Where do Sahara fans live in Germany?
Sahara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,037), Bayern (reach 53,704), and Baden-Württemberg (reach 48,104). These three regions account for the largest share of the active audience.
What other brands do Sahara fans also like?
Beyond Sahara itself, the audience over-indexes on Progressive rock (4.23×), Cross-country equestrianism (10.67×), Litter box (1.63×), and Natural rubber (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sahara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.