Rascasse Audience Intelligence

Sahara Audience in Germany

A data profile of the people who buy, follow and care about Sahara in Germany — modelled from more than twelve digital signal sources. Sahara has an estimated audience of 313,934 people in Germany.

#162among Region in Germany#1566among POI in Germany#1336in Travel & Leisure

The average Sahara fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MSV Duisburg, Family, Labor Day, with strongest over-indexing on MSV Duisburg (8.51× the country average).

Demographically, the Sahara audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sahara fan in Germany is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for MSV Duisburg.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sahara profile in Germany.

Audience size
314K
in Germany
Gender
44.6%♀
55.4% male
Age
42.1
average years
Country rank
#16747
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sahara fans

44.6% are female, 55.4% are male, average age 42.1.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Sahara audience in Germany
MetricValue
Female44.6%
Male55.4%
Average age42.1
Estimated audience size313,934
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Sahara audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Sahara audience comes from Germany.

Worldwide audience distribution share by country for Sahara
CountryShare
United States14.0%
Ethiopia6.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sahara audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sahara fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.35×
02Nordrhein-Westfalen~70K1.08×
03Baden-Württemberg~50K1.08×
04Rheinland-Pfalz~20K1.07×
05Thüringen~8K1.03×
06Bayern~50K1.02×
07Hessen~20K1.02×
08Saarland~4K1.00×
09Bremen~3K0.99×
10Niedersachsen~30K0.98×
11Sachsen~10K0.97×
12Hamburg~7K0.94×
13Brandenburg~9K0.91×
14Schleswig-Holstein~10K0.90×
15Sachsen-Anhalt~7K0.86×
16Mecklenburg-Vorpommern~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Sahara, Germany
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sahara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sahara audience
#·InterestCategoryAffinity×
01Direct LineBusiness & Career118.33×
02Samuel Eto'oSports31.80×
03Labor DayPolitics & Society25.53×
04Point BreakMovies & TV20.00×
05Torino F.C.Sports20.00×
06Athletic BilbaoSports16.13×
07Person of Interest (TV series)Movies & TV12.48×
08Paul NewmanMovies & TV12.36×
09MSV DuisburgSports8.51×
10Nicholas HoultMovies & TV6.05×
11Mel GibsonMovies & TV5.70×
12BeetlejuiceMovies & TV5.27×
13FamilyKids & Family3.16×
14EmailTechnology & Electronics2.99×
15NatureHome & Garden2.50×
16Online newspaperNews2.44×
17VacationsTravel & Leisure2.42×
18RyanairTravel & Leisure2.10×
19GermanyTravel & Leisure1.98×
20KauflandShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sahara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sahara audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
Convenience OrientationPREMIUM1.76×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sahara audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
DIY MentalityTHRILL0.67×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sahara have in Germany?

Sahara has an estimated audience of 313,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sahara fans?

44.6% of Sahara fans are female, 55.4% are male, with an average age of 42.1 years.

03

Which brands do Sahara fans like most?

Sahara fans show strongest brand affinity for MSV Duisburg (8.51×), Family (3.16×), and Labor Day (25.53×) over the country average.

04

Where do Sahara fans live in Germany?

Sahara fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sahara fans also like?

Beyond Sahara itself, the audience over-indexes on Family (3.16×), Labor Day (25.53×), Person of Interest (TV series) (12.48×), and Samuel Eto'o (31.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Sahara audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sahara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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