Rascasse Audience Intelligence

Labor Day Audience in Germany

A data profile of the people who buy, follow and care about Labor Day in Germany — modelled from more than twelve digital signal sources. Labor Day has an estimated audience of 307,722 people in Germany.

#229among Event in Germany#845in Politics & Society

The average Labor Day fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Donna Tartt, Hamster, Flamingo, with strongest over-indexing on Donna Tartt (241.47× the country average).

Demographically, the Labor Day audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Labor Day fan in Germany is more female, around 32.3 years old, with strong Design Affinity tendencies and a notable affinity for Donna Tartt.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labor Day profile in Germany.

Audience size
308K
in Germany
Gender
55.7%♀
44.3% male
Age
32.3
average years
Country rank
#17010
Event in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labor Day fans

55.7% are female, 44.3% are male, average age 32.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Labor Day audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age32.3
Estimated audience size307,722
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Labor Day audience in Germany
Age bracketShare%
16-1932%
20-2928%
30-3920%
40-4915%
50+5%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Labor Day audience comes from Germany.

Worldwide audience distribution share by country for Labor Day
CountryShare
United States64.2%
Colombia5.7%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labor Day audience in Germany is strongest.

Fig. 05

Top regions by affinity

Labor Day fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.28×
02Hessen~30K1.23×
03Brandenburg~10K1.21×
04Rheinland-Pfalz~20K1.13×
05Niedersachsen~30K1.00×
06Bayern~50K0.99×
07Mecklenburg-Vorpommern~6K0.99×
08Baden-Württemberg~40K0.98×
09Hamburg~7K0.98×
10Sachsen-Anhalt~8K0.97×
11Nordrhein-Westfalen~60K0.95×
12Schleswig-Holstein~10K0.94×
13Bremen~2K0.94×
14Thüringen~7K0.93×
15Saarland~3K0.91×
16Sachsen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Labor Day, Germany
0.85×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Labor Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Labor Day audience
#·InterestCategoryAffinity×
01Kimberly McCreightLiterature337.47×
02Donna TarttLiterature241.47×
03Sofar SoundsMusic & Radio192.37×
04Pink FlamingosMovies & TV167.18×
05Wet 'n Wild (brand)Beauty & Wellness154.34×
06wet n wildBeauty & Wellness138.12×
07JoicoBeauty & Wellness87.97×
08John BoyneLiterature84.52×
09Netherlands AntillesTravel & Leisure70.81×
10LighterHome & Garden61.92×
11FlamingoPets & Animals48.23×
12FloricultureHome & Garden43.17×
13LeopardPets & Animals40.60×
14ParrotPets & Animals33.28×
15ElephantPets & Animals32.25×
16WhalePets & Animals29.98×
17HamsterPets & Animals27.91×
18High-speed railCars & Mobility27.70×
19SaharaTravel & Leisure25.53×
20PubMedInternet & Social Media12.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Labor Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Labor Day audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.31×
Urban LifestyleOPEN1.28×
TravellingTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Labor Day audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Career OrientationPOWER0.71×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Labor Day have in Germany?

Labor Day has an estimated audience of 307,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Labor Day fans?

55.7% of Labor Day fans are female, 44.3% are male, with an average age of 32.3 years.

03

Which brands do Labor Day fans like most?

Labor Day fans show strongest brand affinity for Donna Tartt (241.47×), Hamster (27.91×), and Flamingo (48.23×) over the country average.

04

Where do Labor Day fans live in Germany?

Labor Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Labor Day fans also like?

Beyond Labor Day itself, the audience over-indexes on Hamster (27.91×), Flamingo (48.23×), Pink Flamingos (167.18×), and Lighter (61.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Labor Day audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Labor Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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