Labor Day Audience in Germany
Labor Day has an estimated audience of 296,840 people in Germany. 55.7% are female, 44.3% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Donna Tartt, Hamster, Flamingo, Lighter, Pink Flamingos.
The average Labor Day fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Donna Tartt, Hamster, Flamingo, with strongest over-indexing on Donna Tartt (241.47× the country average). Demographically, the Labor Day audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Labor Day fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 32.3 |
| Estimated audience size | 296,840 |
Audience persona
The typical Labor Day fan in Germany is more female, around 32.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Donna Tartt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,232 | 0.98× |
| Bayern | 50,098 | 1.01× |
| Baden-Württemberg | 42,070 | 1× |
| Niedersachsen | 30,846 | 1.03× |
| Hessen | 29,017 | 1.23× |
| Berlin | 18,482 | 1.33× |
| Rheinland-Pfalz | 17,269 | 1.11× |
| Sachsen | 12,839 | 0.85× |
| Brandenburg | 12,174 | 1.27× |
| Schleswig-Holstein | 10,358 | 0.93× |
| Sachsen-Anhalt | 7,714 | 0.96× |
| Thüringen | 7,124 | 0.9× |
| Hamburg | 6,815 | 0.97× |
| Mecklenburg-Vorpommern | 5,745 | 0.97× |
| Saarland | 3,315 | 0.87× |
| Bremen | 2,355 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Donna Tartt | 241.47× | Literature |
| Hamster | 27.91× | Pets & Animals |
| Flamingo | 48.23× | Pets & Animals |
| Lighter | 61.92× | Home & Garden |
| Pink Flamingos | 167.18× | Movies & TV |
| Sofar Sounds | 192.37× | Music & Radio |
| Wet 'n Wild (brand) | 154.34× | Beauty & Wellness |
| Leopard | 40.6× | Pets & Animals |
| Elephant | 32.25× | Pets & Animals |
| wet n wild | 138.12× | Beauty & Wellness |
| Floriculture | 43.17× | Home & Garden |
| Parrot | 33.28× | Pets & Animals |
| Joico | 87.97× | Beauty & Wellness |
| Kimberly McCreight | 337.47× | Literature |
| Whale | 29.98× | Pets & Animals |
| High-speed rail | 27.7× | Cars & Mobility |
| Netherlands Antilles | 70.81× | Travel & Leisure |
| Sahara | 25.53× | Travel & Leisure |
| John Boyne | 84.52× | Literature |
| André Hazes | 94.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.8 |
| Travelling | THRILL | 1.6 |
| Individualism | JOY | 1.39 |
| Indulgence | JOY | 1.25 |
| Sports Activity | POWER | 1.23 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.6% |
| Colombia | 4.4% |
| Chile | 2.4% |
See Labor Day audiences in other countries
More Politics & Society audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Labor Day have in Germany?
Labor Day has an estimated audience of 296,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Labor Day fans?
55.7% of Labor Day fans are female, 44.3% are male, with an average age of 32.3 years.
Which brands do Labor Day fans like most?
Labor Day fans show strongest brand affinity for Donna Tartt (241.47×), Hamster (27.91×), and Flamingo (48.23×) over the country average.
Where do Labor Day fans live in Germany?
Labor Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,232), Bayern (reach 50,098), and Baden-Württemberg (reach 42,070). These three regions account for the largest share of the active audience.
What other brands do Labor Day fans also like?
Beyond Labor Day itself, the audience over-indexes on Hamster (27.91×), Flamingo (48.23×), Lighter (61.92×), and Pink Flamingos (167.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Labor Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.