Rascasse Audience Intelligence

High-speed rail Audience in Germany

A data profile of the people who buy, follow and care about High-speed rail in Germany — modelled from more than twelve digital signal sources. High-speed rail has an estimated audience of 316,749 people in Germany.

#5984among Topic in Germany#743in Cars & Mobility

The average High-speed rail fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include InterRail, Thalys, Rail pass, with strongest over-indexing on InterRail (210.98× the country average).

Demographically, the High-speed rail audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical High-speed rail fan in Germany is more male, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for InterRail.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-speed rail profile in Germany.

Audience size
317K
in Germany
Gender
32.9%♀
67.1% male
Age
42.0
average years
Country rank
#16654
Topic in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-speed rail fans

32.9% are female, 67.1% are male, average age 42.0.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for High-speed rail audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age42.0
Estimated audience size316,749
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the High-speed rail audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

4.5%

of the worldwide High-speed rail audience comes from Germany.

Worldwide audience distribution share by country for High-speed rail
CountryShare
Taiwan22.5%
United States12.1%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-speed rail audience in Germany is strongest.

Fig. 05

Top regions by affinity

High-speed rail fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.20×
02Bremen~3K1.19×
03Saarland~4K1.08×
04Sachsen-Anhalt~9K1.04×
05Thüringen~8K1.04×
06Mecklenburg-Vorpommern~6K1.02×
07Brandenburg~10K0.99×
08Hamburg~7K0.99×
09Sachsen~20K0.97×
10Schleswig-Holstein~10K0.96×
11Hessen~20K0.93×
12Rheinland-Pfalz~10K0.93×
13Bayern~50K0.91×
14Baden-Württemberg~40K0.86×
15Niedersachsen~30K0.86×
16Nordrhein-Westfalen~60K0.83×
Fig. 06

Affinity by region

Affinity by region — High-speed rail, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-speed rail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-speed rail audience
#·InterestCategoryAffinity×
01InterRailCars & Mobility210.98×
02EurailCars & Mobility202.48×
03Rail passCars & Mobility199.76×
04ThalysCars & Mobility120.89×
05Electric multiple unitCars & Mobility55.94×
06EurostarCars & Mobility29.02×
07Voyages-sncf.comCars & Mobility22.37×
08Fontys University of Applied SciencesBusiness & Career20.00×
09Grandi Navi VelociCars & Mobility13.01×
10RDSMovies & TV8.69×
11FlixBusCars & Mobility3.01×
12Der TagesspiegelNews2.50×
13RyanairTravel & Leisure2.49×
14Deutsche BahnCars & Mobility2.07×
15WikipediaInternet & Social Media2.05×
16SparkasseBusiness & Career2.01×
17EurowingsTravel & Leisure2.01×
18Lieferando.deFood & Beverages1.84×
19DeutschlandticketCars & Mobility1.74×
20Harry PotterMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-speed rail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High-speed rail audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.18×
SustainabilityBALANCE1.86×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High-speed rail audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.87×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High-speed rail have in Germany?

High-speed rail has an estimated audience of 316,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of High-speed rail fans?

32.9% of High-speed rail fans are female, 67.1% are male, with an average age of 42.0 years.

03

Which brands do High-speed rail fans like most?

High-speed rail fans show strongest brand affinity for InterRail (210.98×), Thalys (120.89×), and Rail pass (199.76×) over the country average.

04

Where do High-speed rail fans live in Germany?

High-speed rail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do High-speed rail fans also like?

Beyond High-speed rail itself, the audience over-indexes on Thalys (120.89×), Rail pass (199.76×), Eurail (202.48×), and Eurostar (29.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See High-speed rail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for High-speed rail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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