High-speed rail Audience in Germany
High-speed rail has an estimated audience of 316,749 people in Germany. 32.9% are female, 67.1% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: InterRail, Thalys, Rail pass, Eurail, Eurostar.
The average High-speed rail fan in Germany is 42.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include InterRail, Thalys, Rail pass, with strongest over-indexing on InterRail (210.98× the country average). Demographically, the High-speed rail audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of High-speed rail fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 42.0 |
| Estimated audience size | 316,749 |
Audience persona
The typical High-speed rail fan in Germany is more male, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for InterRail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 56,036 | 1.1× |
| Nordrhein-Westfalen | 55,125 | 0.8× |
| Baden-Württemberg | 30,589 | 0.71× |
| Berlin | 28,587 | 2.02× |
| Hessen | 23,776 | 0.99× |
| Niedersachsen | 13,595 | 0.44× |
| Rheinland-Pfalz | 9,185 | 0.58× |
| Thüringen | 8,364 | 1.04× |
| Brandenburg | 8,214 | 0.84× |
| Sachsen-Anhalt | 8,124 | 0.99× |
| Sachsen | 7,992 | 0.51× |
| Schleswig-Holstein | 7,262 | 0.64× |
| Bremen | 6,336 | 2.34× |
| Mecklenburg-Vorpommern | 5,846 | 0.97× |
| Hamburg | 5,177 | 0.72× |
| Saarland | 5,165 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| InterRail | 210.98× | Cars & Mobility |
| Thalys | 120.89× | Cars & Mobility |
| Rail pass | 199.76× | Cars & Mobility |
| Eurail | 202.48× | Cars & Mobility |
| Eurostar | 29.02× | Cars & Mobility |
| Ryanair | 2.49× | Travel & Leisure |
| Harry Potter | 1.67× | Movies & TV |
| Voyages-sncf.com | 22.37× | Cars & Mobility |
| Deutsche Bahn | 2.07× | Cars & Mobility |
| Grandi Navi Veloci | 13.01× | Cars & Mobility |
| FlixBus | 3.01× | Cars & Mobility |
| Wikipedia | 2.05× | Internet & Social Media |
| Electric multiple unit | 55.94× | Cars & Mobility |
| Fontys University of Applied Sciences | 20× | Business & Career |
| Lieferando.de | 1.84× | Food & Beverages |
| 1.72× | Internet & Social Media | |
| Sparkasse | 2.01× | Business & Career |
| Der Tagesspiegel | 2.5× | News |
| Eurowings | 2.01× | Travel & Leisure |
| Deutschlandticket | 1.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.17 |
| Sustainability | BALANCE | 1.88 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 22.5% |
| United States | 12.1% |
| Japan | 9.5% |
See High-speed rail audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does High-speed rail have in Germany?
High-speed rail has an estimated audience of 316,749 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of High-speed rail fans?
32.9% of High-speed rail fans are female, 67.1% are male, with an average age of 42.0 years.
Which brands do High-speed rail fans like most?
High-speed rail fans show strongest brand affinity for InterRail (210.98×), Thalys (120.89×), and Rail pass (199.76×) over the country average.
Where do High-speed rail fans live in Germany?
High-speed rail fans in Germany are most concentrated in Bayern (reach 56,036), Nordrhein-Westfalen (reach 55,125), and Baden-Württemberg (reach 30,589). These three regions account for the largest share of the active audience.
What other brands do High-speed rail fans also like?
Beyond High-speed rail itself, the audience over-indexes on Thalys (120.89×), Rail pass (199.76×), Eurail (202.48×), and Eurostar (29.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High-speed rail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.