InterRail Audience in Germany
InterRail has an estimated audience of 228,527 people in Germany. 55.6% are female, 44.4% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cacciucco, AS Cannes, Progressive rock, Dog breed, Natural rubber.
The average InterRail fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cacciucco, AS Cannes, Progressive rock, with strongest over-indexing on Cacciucco (168.07× the country average). Demographically, the InterRail audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of InterRail fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 32.4 |
| Estimated audience size | 228,527 |
Audience persona
The typical InterRail fan in Germany is more female, around 32.4 years old, with strong Sustainability tendencies and a notable affinity for Cacciucco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,747 | 1.11× |
| Bayern | 41,442 | 1.13× |
| Baden-Württemberg | 38,359 | 1.23× |
| Niedersachsen | 21,305 | 0.96× |
| Hessen | 20,601 | 1.18× |
| Berlin | 18,053 | 1.77× |
| Sachsen | 10,884 | 0.97× |
| Rheinland-Pfalz | 9,779 | 0.85× |
| Hamburg | 7,735 | 1.5× |
| Schleswig-Holstein | 7,496 | 0.91× |
| Brandenburg | 5,094 | 0.72× |
| Thüringen | 4,532 | 0.78× |
| Sachsen-Anhalt | 3,107 | 0.52× |
| Mecklenburg-Vorpommern | 2,729 | 0.63× |
| Bremen | 2,163 | 1.11× |
| Saarland | 1,759 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cacciucco | 168.07× | Food & Beverages |
| AS Cannes | 78.57× | Sports |
| Progressive rock | 4.51× | Music & Radio |
| Dog breed | 1.71× | Pets & Animals |
| Natural rubber | 2.21× | Cars & Mobility |
| Business English | 2.21× | Business & Career |
| Roaming | 2.16× | Technology & Electronics |
| Catania | 3.73× | Travel & Leisure |
| Janitor | 2.52× | Home & Garden |
| Surveillance aircraft | 2.05× | |
| IS (Infinite Stratos) | 1.64× | Literature |
| Paul Dano | 1.72× | Movies & TV |
| Lindsey Shaw | 3.18× | Movies & TV |
| Necktie | 1.89× | Fashion & Accessoires |
| 7-Eleven | 1.71× | Shopping |
| Wolverine (comics) | 1.95× | Literature |
| San Pellegrino | 1.63× | Food & Beverages |
| Schweinshaxe | 1.52× | Food & Beverages |
| Hollister, California | 3.17× | Travel & Leisure |
| Gründerzeit | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.99 |
| Early Adopter Mentality | POWER | 1.59 |
| Indulgence | JOY | 1.54 |
| Pet Ownership | JOY | 1.49 |
| Travelling | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.2% |
| Spain | 13.9% |
| Germany | 12.9% |
See InterRail audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does InterRail have in Germany?
InterRail has an estimated audience of 228,527 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of InterRail fans?
55.6% of InterRail fans are female, 44.4% are male, with an average age of 32.4 years.
Which brands do InterRail fans like most?
InterRail fans show strongest brand affinity for Cacciucco (168.07×), AS Cannes (78.57×), and Progressive rock (4.51×) over the country average.
Where do InterRail fans live in Germany?
InterRail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,747), Bayern (reach 41,442), and Baden-Württemberg (reach 38,359). These three regions account for the largest share of the active audience.
What other brands do InterRail fans also like?
Beyond InterRail itself, the audience over-indexes on AS Cannes (78.57×), Progressive rock (4.51×), Dog breed (1.71×), and Natural rubber (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for InterRail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.