Rascasse Audience Intelligence

Floriculture Audience in Germany

A data profile of the people who buy, follow and care about Floriculture in Germany — modelled from more than twelve digital signal sources. Floriculture has an estimated audience of 255,052 people in Germany.

#6667among Topic in Germany#922in Home & Garden

The average Floriculture fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Sexology, Circular saw, with strongest over-indexing on State school (149.81× the country average).

Demographically, the Floriculture audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Floriculture fan in Germany is balanced, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for State school.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floriculture profile in Germany.

Audience size
255K
in Germany
Gender
54.1%♀
45.9% male
Age
44.7
average years
Country rank
#19409
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floriculture fans

54.1% are female, 45.9% are male, average age 44.7.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Floriculture audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age44.7
Estimated audience size255,052
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Floriculture audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3922%
40-4928%
50+29%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Floriculture audience comes from Germany.

Worldwide audience distribution share by country for Floriculture
CountryShare
Brazil25.8%
Italy11.3%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floriculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Floriculture fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.95×
02Sachsen~10K1.17×
03Bayern~40K1.03×
04Hessen~20K0.99×
05Rheinland-Pfalz~10K0.99×
06Baden-Württemberg~30K0.98×
07Niedersachsen~20K0.98×
08Sachsen-Anhalt~6K0.98×
09Bremen~2K0.96×
10Mecklenburg-Vorpommern~5K0.95×
11Saarland~3K0.95×
12Brandenburg~7K0.93×
13Schleswig-Holstein~8K0.91×
14Berlin~10K0.90×
15Nordrhein-Westfalen~50K0.89×
16Hamburg~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Floriculture, Germany
0.85×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floriculture audience
#·InterestCategoryAffinity×
01State schoolKids & Family149.81×
02SugaringBeauty & Wellness129.08×
03SexologyKids & Family94.16×
04Circular sawHome & Garden89.04×
05Cervical vertebraeHealth76.00×
06Labor DayPolitics & Society43.17×
07AmwayHealth40.24×
08ChandelierHome & Garden21.51×
09Good Will HuntingMovies & TV20.00×
10Love & SexKids & Family18.84×
11Solar lampHome & Garden17.75×
12Multi-toolHome & Garden17.07×
13Drill bitHome & Garden14.90×
14ChainsawHome & Garden14.77×
15WischmoppHome & Garden14.09×
16Group buyingShopping12.26×
17Solar cellHome & Garden9.54×
18WrenchHome & Garden8.59×
19EasyJetTravel & Leisure6.68×
20RyanairTravel & Leisure3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floriculture audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.61×
IndividualismJOY2.31×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floriculture audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Healthy LifestyleBALANCE0.74×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floriculture have in Germany?

Floriculture has an estimated audience of 255,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Floriculture fans?

54.1% of Floriculture fans are female, 45.9% are male, with an average age of 44.7 years.

03

Which brands do Floriculture fans like most?

Floriculture fans show strongest brand affinity for State school (149.81×), Sexology (94.16×), and Circular saw (89.04×) over the country average.

04

Where do Floriculture fans live in Germany?

Floriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Floriculture fans also like?

Beyond Floriculture itself, the audience over-indexes on Sexology (94.16×), Circular saw (89.04×), Love & Sex (18.84×), and Cervical vertebrae (76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Floriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Floriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →