Floriculture Audience in Germany
Floriculture has an estimated audience of 255,052 people in Germany. 54.1% are female, 45.9% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: State school, Cervical vertebrae, Multi-tool, Pokémon, Amway.
The average Floriculture fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include State school, Cervical vertebrae, Multi-tool, with strongest over-indexing on State school (120× the country average). Demographically, the Floriculture audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Floriculture fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.7 |
| Estimated audience size | 255,052 |
Audience persona
The typical Floriculture fan in Germany is balanced, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for State school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,603 | 0.92× |
| Bayern | 44,231 | 1.08× |
| Baden-Württemberg | 32,052 | 0.92× |
| Niedersachsen | 24,692 | 1× |
| Hessen | 18,918 | 0.97× |
| Thüringen | 16,338 | 2.51× |
| Sachsen | 14,619 | 1.17× |
| Rheinland-Pfalz | 12,025 | 0.94× |
| Berlin | 9,724 | 0.85× |
| Schleswig-Holstein | 7,815 | 0.85× |
| Brandenburg | 7,023 | 0.89× |
| Sachsen-Anhalt | 5,616 | 0.85× |
| Mecklenburg-Vorpommern | 4,469 | 0.92× |
| Hamburg | 3,845 | 0.67× |
| Saarland | 2,026 | 0.65× |
| Bremen | 1,759 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| State school | 120× | Kids & Family |
| Cervical vertebrae | 104.17× | Health |
| Multi-tool | 21.07× | Home & Garden |
| Pokémon | 10.87× | Games |
| Amway | 47.63× | Health |
| Circular saw | 52.17× | Home & Garden |
| Love & Sex | 10.12× | Kids & Family |
| Labor Day | 30.67× | Politics & Society |
| Sexology | 34.8× | Kids & Family |
| Group buying | 12.92× | Shopping |
| Moving company | 11.83× | Home & Garden |
| Sugaring | 54.76× | Beauty & Wellness |
| Wrench | 7.12× | Home & Garden |
| Javier Bardem | 13.73× | Movies & TV |
| Chandelier | 17.41× | Home & Garden |
| Solar lamp | 16.44× | Home & Garden |
| Brokeback Mountain | 20× | Movies & TV |
| Good Will Hunting | 13.36× | Movies & TV |
| Drill bit | 8.72× | Home & Garden |
| 2.59× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.9 |
| Risk Appetite | THRILL | 1.88 |
| Design Affinity | PREMIUM | 1.86 |
| Urban Lifestyle | OPEN | 1.73 |
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.8% |
| Italy | 11.3% |
| United States | 8.8% |
See Floriculture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Floriculture have in Germany?
Floriculture has an estimated audience of 255,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Floriculture fans?
54.1% of Floriculture fans are female, 45.9% are male, with an average age of 44.7 years.
Which brands do Floriculture fans like most?
Floriculture fans show strongest brand affinity for State school (120×), Cervical vertebrae (104.17×), and Multi-tool (21.07×) over the country average.
Where do Floriculture fans live in Germany?
Floriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,603), Bayern (reach 44,231), and Baden-Württemberg (reach 32,052). These three regions account for the largest share of the active audience.
What other brands do Floriculture fans also like?
Beyond Floriculture itself, the audience over-indexes on Cervical vertebrae (104.17×), Multi-tool (21.07×), Pokémon (10.87×), and Amway (47.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Floriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.