Rascasse Audience Intelligence

Solar lamp Audience in Germany

A data profile of the people who buy, follow and care about Solar lamp in Germany — modelled from more than twelve digital signal sources. Solar lamp has an estimated audience of 504,406 people in Germany.

#4658among Topic in Germany#647in Home & Garden

The average Solar lamp fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nice, Self storage, Zaz (singer), with strongest over-indexing on Nice (20.05× the country average).

Demographically, the Solar lamp audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Solar lamp fan in Germany is more male, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Nice.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar lamp profile in Germany.

Audience size
504K
in Germany
Gender
43.5%♀
56.5% male
Age
42.7
average years
Country rank
#11655
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar lamp fans

43.5% are female, 56.5% are male, average age 42.7.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Solar lamp audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age42.7
Estimated audience size504,406
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Solar lamp audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Solar lamp audience comes from Germany.

Worldwide audience distribution share by country for Solar lamp
CountryShare
United States13.2%
United Kingdom8.2%
Thailand5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar lamp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Solar lamp fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.48×
02Saarland~8K1.24×
03Mecklenburg-Vorpommern~10K1.21×
04Brandenburg~20K1.18×
05Thüringen~10K1.16×
06Niedersachsen~50K1.08×
07Sachsen~30K1.07×
08Rheinland-Pfalz~30K1.03×
09Nordrhein-Westfalen~100K1.00×
10Schleswig-Holstein~20K0.95×
11Bremen~4K0.92×
12Bayern~70K0.85×
13Baden-Württemberg~60K0.82×
14Hessen~30K0.79×
15Hamburg~8K0.69×
16Berlin~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Solar lamp, Germany
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar lamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar lamp audience
#·InterestCategoryAffinity×
01Zaz (singer)Music & Radio31.42×
02Self storageHome & Garden22.47×
03MG CarsCars & Mobility21.48×
04NiceTravel & Leisure20.05×
05Toyota CorollaCars & Mobility14.11×
06Carpet cleaningHome & Garden13.27×
07Allegro (auction website)Shopping10.33×
08Cleaning agentHome & Garden10.00×
09Whirlpool CorporationHome & Garden9.99×
10Organic horticultureFood & Beverages8.56×
11Hair ironBeauty & Wellness8.45×
12Long hairBeauty & Wellness8.41×
13CurtainHome & Garden6.97×
14Home DesignHome & Garden6.43×
15Eyelash extensionsBeauty & Wellness6.08×
16BrassiereFood & Beverages5.74×
17MascaraBeauty & Wellness5.67×
18Architecture & DesignBusiness & Career5.53×
19Pet storePets & Animals4.94×
20DecorationHome & Garden4.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar lamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar lamp audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.65×
Pet OwnershipJOY1.52×
Design AffinityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar lamp audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.58×
PatriotismCONSERVATISM0.62×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar lamp have in Germany?

Solar lamp has an estimated audience of 504,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Solar lamp fans?

43.5% of Solar lamp fans are female, 56.5% are male, with an average age of 42.7 years.

03

Which brands do Solar lamp fans like most?

Solar lamp fans show strongest brand affinity for Nice (20.05×), Self storage (22.47×), and Zaz (singer) (31.42×) over the country average.

04

Where do Solar lamp fans live in Germany?

Solar lamp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Solar lamp fans also like?

Beyond Solar lamp itself, the audience over-indexes on Self storage (22.47×), Zaz (singer) (31.42×), Home Design (6.43×), and Long hair (8.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Solar lamp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Solar lamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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