Solar lamp Audience in Germany
Solar lamp has an estimated audience of 504,406 people in Germany. 43.5% are female, 56.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Self storage, Zaz (singer), Home Design, Long hair.
The average Solar lamp fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Self storage, Zaz (singer), with strongest over-indexing on Nice (20.05× the country average). Demographically, the Solar lamp audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Solar lamp fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 42.7 |
| Estimated audience size | 504,406 |
Audience persona
The typical Solar lamp fan in Germany is more male, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,948 | 1.01× |
| Bayern | 72,556 | 0.89× |
| Baden-Württemberg | 58,631 | 0.85× |
| Niedersachsen | 53,358 | 1.09× |
| Hessen | 30,723 | 0.8× |
| Sachsen | 27,195 | 1.1× |
| Rheinland-Pfalz | 26,683 | 1.06× |
| Sachsen-Anhalt | 19,237 | 1.47× |
| Brandenburg | 18,715 | 1.2× |
| Schleswig-Holstein | 17,027 | 0.94× |
| Berlin | 15,464 | 0.69× |
| Thüringen | 14,851 | 1.16× |
| Mecklenburg-Vorpommern | 11,570 | 1.2× |
| Saarland | 7,421 | 1.2× |
| Hamburg | 7,371 | 0.65× |
| Bremen | 3,058 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 20.05× | Travel & Leisure |
| Self storage | 22.47× | Home & Garden |
| Zaz (singer) | 31.42× | Music & Radio |
| Home Design | 6.43× | Home & Garden |
| Long hair | 8.41× | Beauty & Wellness |
| Architecture & Design | 5.53× | Business & Career |
| Carpet cleaning | 13.27× | Home & Garden |
| MG Cars | 21.48× | Cars & Mobility |
| Cleaning agent | 10× | Home & Garden |
| Allegro (auction website) | 10.33× | Shopping |
| Toyota Corolla | 14.11× | Cars & Mobility |
| Pet store | 4.94× | Pets & Animals |
| Hair iron | 8.45× | Beauty & Wellness |
| Organic horticulture | 8.56× | Food & Beverages |
| Curtain | 6.97× | Home & Garden |
| Decoration | 4.78× | Home & Garden |
| Eyelash extensions | 6.08× | Beauty & Wellness |
| Brassiere | 5.74× | Food & Beverages |
| Mascara | 5.67× | Beauty & Wellness |
| Whirlpool Corporation | 9.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.86 |
| Quality Awareness | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.76 |
| Career Orientation | POWER | 1.6 |
| Sports Activity | POWER | 1.53 |
| Need for Security | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| United Kingdom | 8.2% |
| Thailand | 5.3% |
See Solar lamp audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Solar lamp have in Germany?
Solar lamp has an estimated audience of 504,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Solar lamp fans?
43.5% of Solar lamp fans are female, 56.5% are male, with an average age of 42.7 years.
Which brands do Solar lamp fans like most?
Solar lamp fans show strongest brand affinity for Nice (20.05×), Self storage (22.47×), and Zaz (singer) (31.42×) over the country average.
Where do Solar lamp fans live in Germany?
Solar lamp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,948), Bayern (reach 72,556), and Baden-Württemberg (reach 58,631). These three regions account for the largest share of the active audience.
What other brands do Solar lamp fans also like?
Beyond Solar lamp itself, the audience over-indexes on Self storage (22.47×), Zaz (singer) (31.42×), Home Design (6.43×), and Long hair (8.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solar lamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.