Floriculture Audience in United States

Floriculture has an estimated audience of 585,968 people in United States. 64.6% are female, 35.4% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Semi-detached, Trench coat, Hobby Lobby, Kia Sportage, Sewing.

The average Floriculture fan in United States is 46.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Semi-detached, Trench coat, Hobby Lobby, with strongest over-indexing on Semi-detached (86.45× the country average). Demographically, the Floriculture audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Floriculture fans

Demographic split for Floriculture audience in United States
MetricValue
Female64.6%
Male35.4%
Average age46.0
Estimated audience size585,968

Audience persona

The typical Floriculture fan in United States is more female, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Semi-detached.

Top regions in United States

Top regions ranked by reach for Floriculture in United States
RegionReachAffinity
Texas69,8211.39×
California60,4160.94×
Florida36,6150.92×
Georgia20,7131.15×
New York17,4470.53×
North Carolina16,1030.91×
Illinois14,2810.73×
Pennsylvania13,1630.67×
Ohio13,0370.72×
Utah12,8172.44×
Minnesota12,2661.46×
Washington12,2051.04×
Indiana11,6201.09×
Missouri11,1451.18×
Virginia10,3760.73×
Michigan10,3000.67×
Massachusetts9,9660.86×
Tennessee9,0090.77×
Colorado8,2020.89×
Kentucky8,1411.11×
New Jersey8,0520.54×
Oregon7,9281.18×
South Carolina7,2240.82×
Arizona7,1040.59×
Oklahoma6,8721.06×
Maryland6,8510.68×
Wisconsin6,5570.74×
Kansas6,2551.35×
West Virginia5,8052.13×
Arkansas5,5961.16×
Alabama5,3340.65×
Iowa5,3021.1×
Louisiana5,0800.67×
Nebraska4,7811.63×
Connecticut3,8970.66×
Nevada3,8700.68×
New Mexico3,1061.06×
Idaho3,0151.03×
Mississippi2,4900.52×
Hawaii2,1340.85×
South Dakota2,0771.53×
Montana1,9991.23×
North Dakota1,9211.6×
New Hampshire1,6940.73×
Maine1,6350.78×
Delaware1,4650.91×
Alaska1,4481.16×
Rhode Island1,3470.72×
Wyoming1,1741.35×
Vermont1,1361.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Floriculture audience
BrandAffinityCategory
Semi-detached86.45×Home & Garden
Trench coat30.46×Fashion & Accessoires
Hobby Lobby2.89×Home & Garden
Kia Sportage15×Cars & Mobility
Sewing3.7×Home & Garden
Naomi Scott12.13×Movies & TV
Aldi2.09×Shopping
Countertop3.02×Home & Garden
Do it yourself (DIY)1.62×Home & Garden
From You Flowers22.12×Home & Garden
Pinterest1.56×Internet & Social Media
Espolòn Tequila20×Food & Beverages
Lowe's1.63×Shopping
Google Drive1.87×Technology & Electronics
Miranda Cosgrove7.36×Movies & TV
Menards2.17×Home & Garden
Garden centre4.83×Home & Garden
Bonsai4.05×Home & Garden
Dollar General1.61×Shopping
Jean Paul Gaultier7.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Floriculture audience
TraitClusterScore
Urban LifestyleOPEN3.47
DIY MentalityTHRILL1.54
CreativityOPEN1.52
Community OrientationOPEN1.5
Pet OwnershipJOY1.49
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Floriculture
CountryShare
Brazil25.8%
Italy11.3%
United States8.8%

See Floriculture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Floriculture have in United States?

Floriculture has an estimated audience of 585,968 people in United States, concentrated in Texas and California.

What is the gender split and age of Floriculture fans?

64.6% of Floriculture fans are female, 35.4% are male, with an average age of 46.0 years.

Which brands do Floriculture fans like most?

Floriculture fans show strongest brand affinity for Semi-detached (86.45×), Trench coat (30.46×), and Hobby Lobby (2.89×) over the country average.

Where do Floriculture fans live in United States?

Floriculture fans in United States are most concentrated in Texas (reach 69,821), California (reach 60,416), and Florida (reach 36,615). These three regions account for the largest share of the active audience.

What other brands do Floriculture fans also like?

Beyond Floriculture itself, the audience over-indexes on Trench coat (30.46×), Hobby Lobby (2.89×), Kia Sportage (15×), and Sewing (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Floriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.