Rascasse Audience Intelligence

Floriculture Audience in United States

A data profile of the people who buy, follow and care about Floriculture in United States — modelled from more than twelve digital signal sources. Floriculture has an estimated audience of 585,968 people in United States.

#10733among Topic in United States#1398in Home & Garden

The average Floriculture fan in United States is 46.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Garden centre, Pinterest, Sausage Party, with strongest over-indexing on Garden centre (11.81× the country average).

Demographically, the Floriculture audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Floriculture fan in United States is more female, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden centre.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floriculture profile in United States.

Audience size
586K
in United States
Gender
64.6%♀
35.4% male
Age
46.0
average years
Country rank
#33288
Topic in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floriculture fans

64.6% are female, 35.4% are male, average age 46.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Floriculture audience in United States
MetricValue
Female64.6%
Male35.4%
Average age46.0
Estimated audience size585,968
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Floriculture audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4920%
50+42%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Floriculture audience comes from United States.

Worldwide audience distribution share by country for Floriculture
CountryShare
Brazil25.8%
Italy11.3%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floriculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Floriculture fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.94×
02Nebraska~4K1.49×
03South Dakota~2K1.47×
04Texas~70K1.40×
05Georgia~30K1.40×
06Minnesota~10K1.40×
07Arkansas~6K1.27×
08Kentucky~9K1.21×
09Iowa~6K1.21×
10North Carolina~20K1.20×
11Delaware~2K1.18×
12Kansas~5K1.17×
13Missouri~10K1.14×
14West Virginia~3K1.14×
15North Dakota~1K1.12×
16Montana~2K1.09×
17New Mexico~3K1.06×
18Indiana~10K1.05×
19Idaho~3K1.04×
20Oklahoma~7K1.03×
21Alaska~1K1.01×
22Vermont~1K0.98×
23South Carolina~9K0.97×
24Oregon~6K0.96×
25Wisconsin~8K0.95×
26Hawaii~2K0.94×
27Rhode Island~2K0.94×
28New Hampshire~2K0.93×
29Maine~2K0.93×
30Washington~10K0.92×
31Louisiana~7K0.92×
32Washington, District of Columbia~2K0.91×
33Alabama~7K0.90×
34Mississippi~4K0.90×
35Nevada~5K0.88×
36Colorado~8K0.87×
37Virginia~10K0.86×
38Connecticut~5K0.85×
39Tennessee~10K0.83×
40California~50K0.80×
41Illinois~20K0.80×
42Florida~30K0.79×
43Maryland~8K0.79×
44Ohio~10K0.76×
45Arizona~9K0.76×
46Massachusetts~9K0.76×
47Michigan~10K0.75×
48Pennsylvania~10K0.73×
49New Jersey~10K0.70×
50New York~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Floriculture, United States
0.57×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floriculture audience
#·InterestCategoryAffinity×
01Semi-detachedHome & Garden23.09×
02Sausage PartyMovies & TV20.00×
03Garden centreHome & Garden11.81×
04Urban agricultureBusiness & Career11.08×
05Miranda CosgroveMovies & TV9.05×
06GreenhouseHome & Garden6.94×
07ZooKids & Family3.64×
08BakeryFood & Beverages3.18×
09EtsyFashion & Accessoires2.93×
10PinterestInternet & Social Media2.81×
11GardeningHome & Garden2.81×
12VeganismFood & Beverages2.35×
13Nonprofit organizationPolitics & Society2.35×
14WineFood & Beverages2.25×
15Home improvementHome & Garden2.20×
16RecipesFood & Beverages2.13×
17Beauty salonsBeauty & Wellness2.13×
18CoffeeFood & Beverages2.03×
19CookingFood & Beverages1.88×
20Alcoholic beveragesFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floriculture audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.61×
IndulgenceJOY2.01×
PatriotismCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floriculture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Early Adopter MentalityPOWER0.90×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floriculture have in United States?

Floriculture has an estimated audience of 585,968 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Floriculture fans?

64.6% of Floriculture fans are female, 35.4% are male, with an average age of 46.0 years.

03

Which brands do Floriculture fans like most?

Floriculture fans show strongest brand affinity for Garden centre (11.81×), Pinterest (2.81×), and Sausage Party (20×) over the country average.

04

Where do Floriculture fans live in United States?

Floriculture fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Floriculture fans also like?

Beyond Floriculture itself, the audience over-indexes on Pinterest (2.81×), Sausage Party (20×), Home improvement (2.2×), and Urban agriculture (11.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Floriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Floriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →