Whale Audience in Germany
Whale has an estimated audience of 316,943 people in Germany. 51.1% are female, 48.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Keswick, Cumbria, Stradivarius, Unique Gifts, Keeper (password manager), Pillow.
The average Whale fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Keswick, Cumbria, Stradivarius, Unique Gifts, with strongest over-indexing on Keswick, Cumbria (66.41× the country average). Demographically, the Whale audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Whale fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.7 |
| Estimated audience size | 316,943 |
Audience persona
The typical Whale fan in Germany is balanced, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Keswick, Cumbria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,573 | 1.15× |
| Bayern | 55,483 | 1.09× |
| Baden-Württemberg | 48,285 | 1.12× |
| Niedersachsen | 33,361 | 1.08× |
| Hessen | 24,481 | 1.01× |
| Rheinland-Pfalz | 16,867 | 1.06× |
| Sachsen | 15,051 | 0.97× |
| Berlin | 13,739 | 0.97× |
| Schleswig-Holstein | 12,687 | 1.11× |
| Brandenburg | 9,064 | 0.92× |
| Hamburg | 7,675 | 1.07× |
| Thüringen | 7,092 | 0.88× |
| Sachsen-Anhalt | 6,643 | 0.81× |
| Mecklenburg-Vorpommern | 5,500 | 0.91× |
| Saarland | 3,319 | 0.85× |
| Bremen | 2,691 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keswick, Cumbria | 66.41× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.52× | Shopping |
| Keeper (password manager) | 4.56× | Technology & Electronics |
| Pillow | 1.55× | Home & Garden |
| Urban horticulture | 1.68× | Home & Garden |
| Israel | 1.52× | Travel & Leisure |
| Nurse education | 1.88× | Kids & Family |
| Fast Five | 3.76× | Movies & TV |
| Medieval fantasy | 7.75× | Literature |
| Gudrun Sjödén | 2.04× | Fashion & Accessoires |
| Roaming | 2.42× | Technology & Electronics |
| Home Delivery | 1.62× | Food & Beverages |
| Square foot gardening | 7.14× | Home & Garden |
| Pediatric Hematology and Oncology | 4.68× | Health |
| Volvo V60 | 2.3× | Cars & Mobility |
| Figure painting (hobby) | 1.9× | Arts & Culture |
| Gründerzeit | 2.49× | Politics & Society |
| Hatten | 2.4× | Travel & Leisure |
| Zagreb | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Urban Lifestyle | OPEN | 1.46 |
| Travelling | THRILL | 1.45 |
| Community Orientation | OPEN | 1.41 |
| Pet Ownership | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 5.3% |
| Australia | 4.7% |
See Whale audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Whale have in Germany?
Whale has an estimated audience of 316,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whale fans?
51.1% of Whale fans are female, 48.9% are male, with an average age of 38.7 years.
Which brands do Whale fans like most?
Whale fans show strongest brand affinity for Keswick, Cumbria (66.41×), Stradivarius (1.97×), and Unique Gifts (1.52×) over the country average.
Where do Whale fans live in Germany?
Whale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,573), Bayern (reach 55,483), and Baden-Württemberg (reach 48,285). These three regions account for the largest share of the active audience.
What other brands do Whale fans also like?
Beyond Whale itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.52×), Keeper (password manager) (4.56×), and Pillow (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.