Rascasse Audience Intelligence

Whale Audience in Germany

A data profile of the people who buy, follow and care about Whale in Germany — modelled from more than twelve digital signal sources. Whale has an estimated audience of 316,943 people in Germany.

#5980among Topic in Germany#273in Pets & Animals

The average Whale fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Labor Day, Adventure park, Hugendubel, with strongest over-indexing on Labor Day (29.98× the country average).

Demographically, the Whale audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Whale fan in Germany is balanced, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Labor Day.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whale profile in Germany.

Audience size
317K
in Germany
Gender
51.1%♀
48.9% male
Age
38.7
average years
Country rank
#16644
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3734%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whale fans

51.1% are female, 48.9% are male, average age 38.7.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Whale audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age38.7
Estimated audience size316,943
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Whale audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3919%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Whale audience comes from Germany.

Worldwide audience distribution share by country for Whale
CountryShare
United States41.5%
United Kingdom5.3%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whale audience in Germany is strongest.

Fig. 05

Top regions by affinity

Whale fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.37×
02Mecklenburg-Vorpommern~7K1.22×
03Hamburg~8K1.17×
04Niedersachsen~30K1.12×
05Nordrhein-Westfalen~80K1.10×
06Thüringen~8K1.05×
07Sachsen~20K0.98×
08Brandenburg~10K0.97×
09Rheinland-Pfalz~20K0.96×
10Bremen~3K0.93×
11Saarland~3K0.90×
12Bayern~50K0.89×
13Baden-Württemberg~40K0.89×
14Sachsen-Anhalt~7K0.86×
15Berlin~10K0.84×
16Hessen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Whale, Germany
0.82×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whale audience
#·InterestCategoryAffinity×
01Labor DayPolitics & Society29.98×
02Whale watchingTravel & Leisure18.04×
03UniFiTechnology & Electronics10.75×
04Adventure parkKids & Family7.30×
05ShrimpFood & Beverages6.69×
06OdessaTravel & Leisure5.66×
07Plant-based dietHealth5.21×
08BirdwatchingPets & Animals4.52×
09Mel GibsonMovies & TV4.46×
10MotorboatCars & Mobility4.22×
11Non-alcoholic beverageFood & Beverages3.82×
12Jason MomoaMovies & TV3.61×
13WaxingBeauty & Wellness2.82×
14HugendubelShopping2.80×
15Pet sittingPets & Animals2.60×
16VacationsTravel & Leisure1.96×
17Solar energyHome & Garden1.94×
18Efficient energy useTechnology & Electronics1.92×
19NatureHome & Garden1.66×
20Netto Marken-DiscountShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whale audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.89×
ExtroversionTHRILL1.63×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whale audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Luxury OrientationPREMIUM0.80×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whale have in Germany?

Whale has an estimated audience of 316,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Whale fans?

51.1% of Whale fans are female, 48.9% are male, with an average age of 38.7 years.

03

Which brands do Whale fans like most?

Whale fans show strongest brand affinity for Labor Day (29.98×), Adventure park (7.3×), and Hugendubel (2.8×) over the country average.

04

Where do Whale fans live in Germany?

Whale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Whale fans also like?

Beyond Whale itself, the audience over-indexes on Adventure park (7.3×), Hugendubel (2.8×), Nature (1.66×), and Netto Marken-Discount (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Whale audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Whale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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