Whale Audience in United States

Whale has an estimated audience of 12,138,569 people in United States. 60.6% are female, 39.4% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Shrimp, MSN, Kia Sportage, Blended whiskey.

The average Whale fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Shrimp, MSN, with strongest over-indexing on Horoscope (11.94× the country average). Demographically, the Whale audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Whale fans

Demographic split for Whale audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.1
Estimated audience size12,138,569

Audience persona

The typical Whale fan in United States is more female, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Whale in United States
RegionReachAffinity
California1,535,8181.15×
Texas1,130,4281.08×
Florida856,0581.04×
New York676,6651×
Illinois533,0751.32×
Pennsylvania387,5090.95×
Georgia383,6821.03×
North Carolina369,5631.01×
Ohio345,1490.92×
Washington312,1551.28×
Virginia308,1301.04×
Michigan305,0990.96×
Massachusetts302,2191.26×
New Jersey295,4740.96×
Arizona240,3590.97×
Tennessee230,7410.95×
Indiana220,1160.99×
Maryland204,3880.98×
Missouri189,2110.97×
Colorado185,5490.97×
South Carolina177,2400.97×
Minnesota165,1350.95×
Oregon159,5241.15×
Wisconsin157,8820.86×
Alabama147,1110.87×
Kentucky143,3130.94×
Louisiana139,4120.89×
Utah130,5371.2×
Connecticut127,2051.04×
Oklahoma126,2440.94×
Nevada104,8980.89×
Kansas91,2180.95×
Hawaii90,5631.74×
Iowa89,5330.9×
Arkansas86,4600.86×
Mississippi83,1300.83×
Idaho59,0460.97×
Nebraska55,1010.91×
Maine51,0201.17×
New Mexico49,9770.82×
West Virginia49,2670.87×
New Hampshire46,0650.96×
Alaska40,9241.58×
Rhode Island39,0651.01×
Montana29,3170.87×
Washington, District of Columbia29,1630.8×
Delaware27,4310.82×
South Dakota22,2770.79×
North Dakota20,7580.83×
Vermont19,2550.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whale audience
BrandAffinityCategory
Horoscope11.94×Health
Shrimp7.85×Food & Beverages
MSN4.09×News
Kia Sportage20.2×Cars & Mobility
Blended whiskey11.07×Food & Beverages
Day trading10.28×Business & Career
Roulette12.14×Games
Indianapolis Motor Speedway11.2×Sports
Whole grain10.75×Food & Beverages
Pet insurance11.52×Pets & Animals
Critical illness insurance13.16×Business & Career
Property insurance11.77×Home & Garden
Cross-country skiing10.12×Sports
Staples (Canada)3.29×Business & Career
Houston Astros5.08×Sports
Hobby Lobby2.32×Home & Garden
Home inspection10.87×Home & Garden
Prepackaged meal9.51×Food & Beverages
Shellfish6.21×Food & Beverages
Great Clips3.49×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whale audience
TraitClusterScore
Risk AppetiteTHRILL2.21
Luxury OrientationPREMIUM2.21
TravellingTHRILL1.53
SustainabilityBALANCE1.46
ExtroversionTHRILL1.37
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Whale
CountryShare
United States41.5%
United Kingdom5.3%
Australia4.7%

See Whale audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Whale have in United States?

Whale has an estimated audience of 12,138,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Whale fans?

60.6% of Whale fans are female, 39.4% are male, with an average age of 45.1 years.

Which brands do Whale fans like most?

Whale fans show strongest brand affinity for Horoscope (11.94×), Shrimp (7.85×), and MSN (4.09×) over the country average.

Where do Whale fans live in United States?

Whale fans in United States are most concentrated in California (reach 1,535,818), Texas (reach 1,130,428), and Florida (reach 856,058). These three regions account for the largest share of the active audience.

What other brands do Whale fans also like?

Beyond Whale itself, the audience over-indexes on Shrimp (7.85×), MSN (4.09×), Kia Sportage (20.2×), and Blended whiskey (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.