Whale watching Audience in United States

Whale watching logo

Whale watching has an estimated audience of 1,524,683 people in United States. 58.4% are female, 41.6% are male, average age 45.1. Top regions: California, Massachusetts, New York. Top brand affinities: Whale, Dolphin, Mount Hood, Marine mammal, Oregon.

The average Whale watching fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, New York. Top brand affinities include Whale, Dolphin, Mount Hood, with strongest over-indexing on Whale (8.67× the country average). Demographically, the Whale watching audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Whale watching fans

Demographic split for Whale watching audience in United States
MetricValue
Female58.4%
Male41.6%
Average age45.1
Estimated audience size1,524,683

Audience persona

The typical Whale watching fan in United States is more female, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Whale.

Top regions in United States

Top regions ranked by reach for Whale watching in United States
RegionReachAffinity
California341,3552.04×
Massachusetts100,8213.36×
New York72,5990.85×
Texas71,7560.55×
Washington69,7252.28×
Florida53,7870.52×
Hawaii46,3817.08×
New Jersey33,9980.88×
Pennsylvania32,8470.64×
Illinois29,6010.58×
Oregon26,9511.54×
Ohio26,0250.55×
Michigan24,1000.6×
North Carolina24,0890.53×
Maine23,3734.28×
Virginia23,3470.63×
Georgia21,3450.45×
Arizona20,5420.66×
Connecticut19,6861.29×
Colorado16,2550.68×
Tennessee16,0630.53×
Maryland14,9770.57×
Indiana14,4290.52×
New Hampshire14,3212.38×
Wisconsin13,2100.58×
Missouri12,8990.52×
Minnesota12,4790.57×
South Carolina10,1800.44×
Nevada10,1430.69×
Utah9,7130.71×
Rhode Island9,6801.99×
Kentucky9,0540.47×
Oklahoma8,7420.52×
Alabama8,5330.4×
Louisiana8,0660.41×
Kansas6,4690.54×
Arkansas6,2990.5×
Iowa5,6030.45×
Idaho5,5940.73×
Alaska4,8971.5×
Mississippi4,6440.37×
New Mexico4,3900.57×
Nebraska3,6090.47×
West Virginia3,1950.45×
Vermont3,0801.15×
Washington, District of Columbia2,4720.54×
Montana2,3350.55×
Delaware2,2760.54×
South Dakota1,4270.4×
North Dakota1,3040.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whale watching audience
BrandAffinityCategory
Whale8.67×Pets & Animals
Dolphin7.74×Pets & Animals
Mount Hood30.51×Travel & Leisure
Marine mammal6.33×Pets & Animals
Oregon3.61×Travel & Leisure
U.S. state1.59×Travel & Leisure
Ocean3.44×Travel & Leisure
NBC1.51×Movies & TV
American Airlines1.77×Travel & Leisure
California1.52×Travel & Leisure
MSN1.76×News
Pacific Northwest4.75×Travel & Leisure
Earth1.77×Travel & Leisure
Alaska2.62×Travel & Leisure
Portland, Oregon3.81×Travel & Leisure
Birds1.92×Pets & Animals
Sigourney Weaver6.1×Movies & TV
Animal welfare1.84×Politics & Society
CBS1.57×Movies & TV
Nonprofit organization1.6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whale watching audience
TraitClusterScore
Risk AppetiteTHRILL4.81
TravellingTHRILL2.69
SustainabilityBALANCE1.72
Sports ActivityPOWER1.53
Community OrientationOPEN1.52
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Whale watching
CountryShare
United States33.7%
Australia10.3%
Canada9.4%

See Whale watching audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Whale watching have in United States?

Whale watching has an estimated audience of 1,524,683 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Whale watching fans?

58.4% of Whale watching fans are female, 41.6% are male, with an average age of 45.1 years.

Which brands do Whale watching fans like most?

Whale watching fans show strongest brand affinity for Whale (8.67×), Dolphin (7.74×), and Mount Hood (30.51×) over the country average.

Where do Whale watching fans live in United States?

Whale watching fans in United States are most concentrated in California (reach 341,355), Massachusetts (reach 100,821), and New York (reach 72,599). These three regions account for the largest share of the active audience.

What other brands do Whale watching fans also like?

Beyond Whale watching itself, the audience over-indexes on Dolphin (7.74×), Mount Hood (30.51×), Marine mammal (6.33×), and Oregon (3.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whale watching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.