Rascasse Audience Intelligence

Whale watching Audience in United States

A data profile of the people who buy, follow and care about Whale watching in United States — modelled from more than twelve digital signal sources. Whale watching has an estimated audience of 1,524,683 people in United States.

#44among Travel type in United States#7222among Topic in United States#1332in Travel & Leisure

The average Whale watching fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, New York.

Top brand affinities include Whale, Dolphin, Mount Hood, with strongest over-indexing on Whale (8.67× the country average).

Demographically, the Whale watching audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whale watching fan in United States is more female, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Whale.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whale watching profile in United States.

Audience size
1.5M
in United States
Gender
58.4%♀
41.6% male
Age
45.1
average years
Country rank
#17546
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whale watching fans

58.4% are female, 41.6% are male, average age 45.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Whale watching audience in United States
MetricValue
Female58.4%
Male41.6%
Average age45.1
Estimated audience size1,524,683
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Whale watching audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3917%
40-4925%
50+35%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Whale watching audience comes from United States.

Worldwide audience distribution share by country for Whale watching
CountryShare
United States33.7%
Australia10.3%
Canada9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whale watching audience in United States is strongest.

Fig. 05

Top regions by affinity

Whale watching fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K6.85×
02Maine~20K4.35×
03Massachusetts~100K3.26×
04New Hampshire~10K2.33×
05Washington~70K2.28×
06California~300K1.92×
07Rhode Island~9K1.90×
08Alaska~6K1.80×
09Oregon~30K1.58×
10Connecticut~20K1.30×
11Vermont~3K1.16×
12Wyoming~2K1.09×
13New Jersey~30K0.85×
14New York~70K0.82×
15Idaho~6K0.77×
16Utah~10K0.72×
17Montana~3K0.72×
18South Dakota~2K0.70×
19Colorado~20K0.69×
20Nevada~10K0.69×
21Delaware~3K0.69×
22Washington, District of Columbia~3K0.67×
23New Mexico~5K0.65×
24Arizona~20K0.64×
25Kansas~8K0.64×
26West Virginia~4K0.63×
27Pennsylvania~30K0.62×
28Virginia~20K0.61×
29Wisconsin~10K0.60×
30Minnesota~10K0.60×
31Michigan~20K0.59×
32Nebraska~5K0.59×
33Maryland~20K0.58×
34Arkansas~7K0.57×
35Ohio~30K0.55×
36Oklahoma~9K0.55×
37Illinois~30K0.54×
38Missouri~10K0.54×
39Mississippi~7K0.54×
40Iowa~7K0.54×
41Tennessee~20K0.53×
42Indiana~10K0.53×
43Kentucky~10K0.53×
44North Carolina~20K0.52×
45Texas~70K0.50×
46Louisiana~10K0.49×
47Florida~50K0.48×
48South Carolina~10K0.48×
49Alabama~10K0.47×
50Georgia~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Whale watching, United States
0.45×1.00×6.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whale watching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whale watching audience
#·InterestCategoryAffinity×
01Mount HoodTravel & Leisure30.51×
02WhalePets & Animals8.67×
03DolphinPets & Animals7.74×
04Alexandria Ocasio-CortezPolitics & Society7.14×
05Marine mammalPets & Animals6.33×
06Sigourney WeaverMovies & TV6.10×
07Pacific NorthwestTravel & Leisure4.75×
08Portland, OregonTravel & Leisure3.81×
09OregonTravel & Leisure3.61×
10OceanTravel & Leisure3.44×
11AlaskaTravel & Leisure2.62×
12BirdsPets & Animals1.92×
13Animal welfarePolitics & Society1.84×
14American AirlinesTravel & Leisure1.77×
15EarthTravel & Leisure1.77×
16MSNNews1.76×
17U.S. stateTravel & Leisure1.59×
18CBSMovies & TV1.57×
19CaliforniaTravel & Leisure1.52×
20NBCMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whale watching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whale watching audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.11×
Community OrientationOPEN1.54×
TravellingTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whale watching audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.98×
Pet OwnershipJOY1.01×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whale watching have in United States?

Whale watching has an estimated audience of 1,524,683 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Whale watching fans?

58.4% of Whale watching fans are female, 41.6% are male, with an average age of 45.1 years.

03

Which brands do Whale watching fans like most?

Whale watching fans show strongest brand affinity for Whale (8.67×), Dolphin (7.74×), and Mount Hood (30.51×) over the country average.

04

Where do Whale watching fans live in United States?

Whale watching fans in United States are most concentrated in California (reach ~300K), Massachusetts (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Whale watching fans also like?

Beyond Whale watching itself, the audience over-indexes on Dolphin (7.74×), Mount Hood (30.51×), Alexandria Ocasio-Cortez (7.14×), and Marine mammal (6.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Whale watching audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whale watching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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