Mount Hood Audience in United States

Mount Hood logo

Mount Hood has an estimated audience of 594,523 people in United States. 56.9% are female, 43.1% are male, average age 42.2. Top regions: Oregon, California, Washington. Top brand affinities: Cherish (group), Wok, Product design, Hibachi, headspace.

The average Mount Hood fan in United States is 42.2 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include Cherish (group), Wok, Product design, with strongest over-indexing on Cherish (group) (18.52× the country average). Demographically, the Mount Hood audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Mount Hood fans

Demographic split for Mount Hood audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.2
Estimated audience size594,523

Audience persona

The typical Mount Hood fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Cherish (group).

Top regions in United States

Top regions ranked by reach for Mount Hood in United States
RegionReachAffinity
Oregon109,95116.13×
California55,1140.84×
Washington47,6343.99×
Texas25,7940.5×
Florida17,8400.44×
New York16,0770.48×
Illinois12,1240.61×
Massachusetts11,0120.94×
Pennsylvania9,4570.47×
Ohio9,3840.51×
Colorado9,3100.99×
North Carolina8,7270.49×
Georgia8,3120.45×
Arizona8,2880.68×
Michigan8,1930.53×
Virginia7,8540.54×
Minnesota6,6010.77×
New Jersey6,5010.43×
Wisconsin6,2300.7×
Tennessee5,9160.5×
Utah5,6821.07×
Indiana5,3990.5×
Missouri5,3650.56×
Idaho5,3051.78×
Maryland4,4860.44×
Nevada3,7980.66×
South Carolina3,4060.38×
Kentucky3,3850.45×
Connecticut3,2880.55×
Alabama3,1860.38×
Oklahoma3,1320.47×
Louisiana3,0020.39×
Iowa2,9290.6×
Kansas2,7940.6×
Hawaii2,3670.93×
Montana2,1781.32×
Arkansas2,1620.44×
New Hampshire1,8740.8×
Nebraska1,5920.53×
New Mexico1,5480.52×
Maine1,4510.68×
Mississippi1,3940.28×
Washington, District of Columbia1,2140.68×
Alaska1,1120.87×
West Virginia1,0520.38×
Vermont1,0310.99×
Rhode Island8190.43×
South Dakota7680.56×
Wyoming7240.82×
North Dakota6880.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Hood audience
BrandAffinityCategory
Cherish (group)18.52×Music & Radio
Wok10.37×Food & Beverages
Product design3.07×Business & Career
Hibachi11.96×Food & Beverages
headspace13.53×Health
Governor of Michigan10.54×Politics & Society
Goop7.09×Internet & Social Media
Google Home8.01×Technology & Electronics
Ipag Business School20×Business & Career
Ira Glass17.72×Music & Radio
Embroidery Library15.62×Home & Garden
Nebraska Cornhuskers football3.47×Sports
Electrolyte4.47×Health
Cryptic crossword14.41×Technology & Electronics
Grace Slick8.01×Music & Radio
Kendra Scott2.6×Fashion & Accessoires
Israel1.8×Travel & Leisure
Natural rubber1.76×Cars & Mobility
Hipster7.92×Politics & Society
Fairy godmother5.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Hood audience
TraitClusterScore
Risk AppetiteTHRILL6.11
Pet OwnershipJOY1.73
SustainabilityBALANCE1.69
Community OrientationOPEN1.65
PatriotismCONSERVATISM1.61
Sports ActivityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Mount Hood
CountryShare
United States75.9%
Japan4.9%
Canada2.7%

See Mount Hood audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Mount Hood have in United States?

Mount Hood has an estimated audience of 594,523 people in United States, concentrated in Oregon and California.

What is the gender split and age of Mount Hood fans?

56.9% of Mount Hood fans are female, 43.1% are male, with an average age of 42.2 years.

Which brands do Mount Hood fans like most?

Mount Hood fans show strongest brand affinity for Cherish (group) (18.52×), Wok (10.37×), and Product design (3.07×) over the country average.

Where do Mount Hood fans live in United States?

Mount Hood fans in United States are most concentrated in Oregon (reach 109,951), California (reach 55,114), and Washington (reach 47,634). These three regions account for the largest share of the active audience.

What other brands do Mount Hood fans also like?

Beyond Mount Hood itself, the audience over-indexes on Wok (10.37×), Product design (3.07×), Hibachi (11.96×), and headspace (13.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Hood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.