Portland, Oregon Audience in United States
Portland, Oregon has an estimated audience of 11,553,271 people in United States. 54.9% are female, 45.1% are male, average age 43.6. Top brand affinities: Goop, Israel, Wok, Governor of Michigan, Cherish (group).
Top brand affinities include Goop, Israel, Wok, with strongest over-indexing on Goop (10.78× the country average). Demographically, the Portland, Oregon audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Portland, Oregon fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.6 |
| Estimated audience size | 11,553,271 |
Audience persona
The typical Portland, Oregon fan in United States is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.78× | Internet & Social Media |
| Israel | 4.2× | Travel & Leisure |
| Wok | 12.62× | Food & Beverages |
| Governor of Michigan | 13.88× | Politics & Society |
| Cherish (group) | 18.52× | Music & Radio |
| headspace | 15.31× | Health |
| Hibachi | 12.25× | Food & Beverages |
| Google Home | 9.99× | Technology & Electronics |
| Vocal harmony | 6.33× | Music & Radio |
| Grinch | 5.52× | Movies & TV |
| Grace Slick | 11.07× | Music & Radio |
| Fairy godmother | 9.41× | Literature |
| Hipster | 10.06× | Politics & Society |
| El Paso County, Colorado | 12.9× | Travel & Leisure |
| Cryptic crossword | 14.48× | Technology & Electronics |
| Ira Glass | 15.91× | Music & Radio |
| Guitarist (magazine) | 10.29× | Music & Radio |
| TV Fanatic | 9.06× | Movies & TV |
| Kikar HaShabbat | 12.71× | News |
| La Jolla | 6.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Community Orientation | OPEN | 1.34 |
| Sports Activity | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.27 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.2% |
| United Kingdom | 3.7% |
| Canada | 3.6% |
See Portland, Oregon audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Portland, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.