Rascasse Audience Intelligence

Portland, Oregon Audience in United States

A data profile of the people who buy, follow and care about Portland, Oregon in United States — modelled from more than twelve digital signal sources. Portland, Oregon has an estimated audience of 11,553,271 people in United States.

#45among City in United States#178among POI in United States#272in Travel & Leisure

The average Portland, Oregon fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Texas.

Top brand affinities include Renewable energy, Pinterest, FedEx, with strongest over-indexing on Renewable energy (3.15× the country average).

Demographically, the Portland, Oregon audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portland, Oregon fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portland, Oregon profile in United States.

Audience size
11.6M
in United States
Gender
54.9%♀
45.1% male
Age
43.6
average years
Country rank
#3091
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portland, Oregon fans

54.9% are female, 45.1% are male, average age 43.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Portland, Oregon audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.6
Estimated audience size11,553,271
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Portland, Oregon audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Portland, Oregon audience comes from United States.

Worldwide audience distribution share by country for Portland, Oregon
CountryShare
United States76.2%
United Kingdom3.7%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portland, Oregon audience in United States is strongest.

Fig. 05

Top regions by affinity

Portland, Oregon fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M8.46×
02Washington~500K2.10×
03Idaho~90K1.50×
04Montana~40K1.30×
05Alaska~30K1.27×
06Nevada~100K1.22×
07Maine~50K1.21×
08Utah~100K1.16×
09New Mexico~70K1.13×
10Arizona~300K1.12×
11Colorado~200K1.01×
12Vermont~20K0.99×
13California~1M0.96×
14Texas~900K0.94×
15Hawaii~40K0.89×
16South Dakota~20K0.87×
17North Dakota~20K0.86×
18Massachusetts~200K0.85×
19Minnesota~100K0.85×
20Nebraska~50K0.85×
21New Hampshire~40K0.85×
22Kansas~80K0.84×
23Washington, District of Columbia~30K0.84×
24Illinois~300K0.81×
25Iowa~80K0.81×
26Arkansas~70K0.78×
27Missouri~100K0.76×
28Oklahoma~90K0.74×
29Wisconsin~100K0.73×
30Tennessee~200K0.72×
31Rhode Island~30K0.72×
32Florida~600K0.71×
33Indiana~100K0.70×
34Kentucky~100K0.69×
35New York~400K0.67×
36Georgia~200K0.67×
37North Carolina~200K0.67×
38Ohio~200K0.66×
39Virginia~200K0.66×
40Louisiana~100K0.65×
41Connecticut~80K0.65×
42Mississippi~60K0.65×
43New Jersey~200K0.64×
44Delaware~20K0.64×
45Michigan~200K0.63×
46West Virginia~30K0.63×
47Pennsylvania~200K0.62×
48Maryland~100K0.62×
49South Carolina~100K0.62×
50Alabama~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Portland, Oregon, United States
0.60×1.00×8.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portland, Oregon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portland, Oregon audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career3.15×
02Fred MeyerShopping2.98×
03Sustainable energyHome & Garden2.92×
04Weather forecastingHome & Garden2.79×
05FedExBusiness & Career2.63×
06InnovationBusiness & Career2.35×
07Solar energyHome & Garden2.29×
08Diaper bagKids & Family2.25×
09Microwave ovenHome & Garden2.11×
10Mortgage loansBusiness & Career1.94×
11American ExpressBusiness & Career1.88×
12Vehicle insuranceCars & Mobility1.85×
13AirbnbTravel & Leisure1.81×
14Real propertyHome & Garden1.79×
15PinterestInternet & Social Media1.65×
16Planet FitnessSports1.64×
17CanadaTravel & Leisure1.62×
18Ace HardwareHome & Garden1.62×
19United Parcel ServiceBusiness & Career1.57×
20GeneticsKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portland, Oregon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portland, Oregon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
SustainabilityBALANCE1.55×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portland, Oregon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.89×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portland, Oregon have in United States?

Portland, Oregon has an estimated audience of 11,553,271 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Portland, Oregon fans?

54.9% of Portland, Oregon fans are female, 45.1% are male, with an average age of 43.6 years.

03

Which brands do Portland, Oregon fans like most?

Portland, Oregon fans show strongest brand affinity for Renewable energy (3.15×), Pinterest (1.65×), and FedEx (2.63×) over the country average.

04

Where do Portland, Oregon fans live in United States?

Portland, Oregon fans in United States are most concentrated in California (reach ~1M), Oregon (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Portland, Oregon fans also like?

Beyond Portland, Oregon itself, the audience over-indexes on Pinterest (1.65×), FedEx (2.63×), Airbnb (1.81×), and Mortgage loans (1.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Portland, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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