Portland, Oregon Audience in United States
Portland, Oregon has an estimated audience of 11,553,271 people in United States. 54.9% are female, 45.1% are male, average age 43.6. Top brand affinities: Capital One, Google Maps, CarGurus, Diane Keaton, Indeed.com.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.02× the country average). Demographically, the Portland, Oregon audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Portland, Oregon fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.6 |
| Estimated audience size | 11,553,271 |
Audience persona
The typical Portland, Oregon fan in United States is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.02× | Business & Career |
| Google Maps | 10.95× | Internet & Social Media |
| CarGurus | 14.12× | Cars & Mobility |
| Diane Keaton | 14.48× | Movies & TV |
| Indeed.com | 8.8× | Business & Career |
| Autism Awareness | 19.03× | Health |
| AccuWeather | 12.53× | Home & Garden |
| Bruce Willis | 13.67× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Billy Bob Thornton | 16.1× | Movies & TV |
| Google News | 10.71× | News |
| Beetlejuice | 8.62× | Movies & TV |
| DeviantArt | 12.47× | Internet & Social Media |
| Aaron Rodgers | 11.01× | Sports |
| Circle K | 11.79× | Shopping |
| Blake Lively | 14.66× | Movies & TV |
| Clint Eastwood | 13.57× | Movies & TV |
| Demi Moore | 13.97× | Movies & TV |
| Enterprise Rent-A-Car | 8.98× | Cars & Mobility |
| Catherine Zeta-Jones | 16.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Community Orientation | OPEN | 1.34 |
| Sports Activity | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.27 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.2% |
| United Kingdom | 3.7% |
| Canada | 3.6% |
See Portland, Oregon audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Portland, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.