Rascasse Audience Intelligence

Elephant Audience in Germany

A data profile of the people who buy, follow and care about Elephant in Germany — modelled from more than twelve digital signal sources. Elephant has an estimated audience of 586,301 people in Germany.

#4290among Topic in Germany#184in Pets & Animals

The average Elephant fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Labor Day, Robert Redford, Nature, with strongest over-indexing on Labor Day (32.25× the country average).

Demographically, the Elephant audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elephant fan in Germany is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Labor Day.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elephant profile in Germany.

Audience size
586K
in Germany
Gender
56.4%♀
43.6% male
Age
39.0
average years
Country rank
#10310
Topic in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elephant fans

56.4% are female, 43.6% are male, average age 39.0.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Elephant audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age39.0
Estimated audience size586,301
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Elephant audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4922%
50+20%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Elephant audience comes from Germany.

Worldwide audience distribution share by country for Elephant
CountryShare
United States36.4%
United Kingdom6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elephant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elephant fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.27×
02Berlin~30K1.14×
03Saarland~8K1.10×
04Hamburg~10K1.09×
05Bremen~5K1.04×
06Brandenburg~20K1.00×
07Nordrhein-Westfalen~100K0.97×
08Bayern~90K0.97×
09Schleswig-Holstein~20K0.97×
10Baden-Württemberg~80K0.96×
11Rheinland-Pfalz~30K0.94×
12Niedersachsen~50K0.92×
13Sachsen-Anhalt~10K0.92×
14Thüringen~10K0.91×
15Mecklenburg-Vorpommern~10K0.91×
16Sachsen~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Elephant, Germany
0.90×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elephant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elephant audience
#·InterestCategoryAffinity×
01Labor DayPolitics & Society32.25×
02Yoko OnoMusic & Radio6.22×
03Adventure parkKids & Family5.29×
04Xabi AlonsoSports5.14×
05CastleTravel & Leisure4.90×
06Cats (musical)Music & Radio4.48×
07Robert RedfordMovies & TV4.25×
08VIER PFOTENPets & Animals3.60×
09Road tripTravel & Leisure3.42×
10Non-alcoholic beverageFood & Beverages3.41×
11Hiking bootFashion & Accessoires3.28×
12Jason MomoaMovies & TV2.97×
13DuneMovies & TV2.50×
14CanadaTravel & Leisure2.13×
15HugendubelShopping1.94×
16French BulldogPets & Animals1.85×
17NatureHome & Garden1.80×
18RedditInternet & Social Media1.70×
19Online newspaperNews1.61×
20ReligionBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elephant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elephant audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.99×
Community OrientationOPEN1.95×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elephant audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.89×
Price SensitivityPREMIUM0.89×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elephant have in Germany?

Elephant has an estimated audience of 586,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Elephant fans?

56.4% of Elephant fans are female, 43.6% are male, with an average age of 39.0 years.

03

Which brands do Elephant fans like most?

Elephant fans show strongest brand affinity for Labor Day (32.25×), Robert Redford (4.25×), and Nature (1.8×) over the country average.

04

Where do Elephant fans live in Germany?

Elephant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Elephant fans also like?

Beyond Elephant itself, the audience over-indexes on Robert Redford (4.25×), Nature (1.8×), Xabi Alonso (5.14×), and VIER PFOTEN (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Elephant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elephant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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