Elephant Audience in Germany
Elephant has an estimated audience of 586,301 people in Germany. 56.4% are female, 43.6% are male, average age 39.0. Top brand affinities: Labor Day, Tagesschau, Vacations, Owl, VIER PFOTEN.
Top brand affinities include Labor Day, Tagesschau, Vacations, with strongest over-indexing on Labor Day (28.76× the country average). Demographically, the Elephant audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Pets & Animals · Type: Topic
Demographics of Elephant fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.0 |
| Estimated audience size | 586,301 |
Audience persona
The typical Elephant fan in Germany is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Labor Day.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Labor Day | 28.76× | Politics & Society |
| Tagesschau | 2.58× | Movies & TV |
| Vacations | 2.42× | Travel & Leisure |
| Owl | 10.19× | Pets & Animals |
| VIER PFOTEN | 4.07× | Pets & Animals |
| Family | 1.64× | Kids & Family |
| Satire | 3.49× | Literature |
| Vacation rental | 3.4× | Travel & Leisure |
| Self care | 2.74× | Health |
| Transfermarkt | 2.18× | Sports |
| Xabi Alonso | 4.8× | Sports |
| Livemusic | 2.44× | Music & Radio |
| Spiegel Online | 1.62× | News |
| Dune | 3.34× | Movies & TV |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Houseplant | 2.79× | Home & Garden |
| German language | 1.97× | Politics & Society |
| Great Dane | 3.47× | Pets & Animals |
| Walking | 2.83× | Sports |
| Airbnb | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.9 |
| Sustainability | BALANCE | 1.52 |
| Travelling | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 6.9% |
| India | 5.7% |
See Elephant audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elephant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.