Elephant Audience in Germany

Elephant has an estimated audience of 586,301 people in Germany. 56.4% are female, 43.6% are male, average age 39.0. Top brand affinities: Goes, Gil Ofarim, Stradivarius, KLIX (AM), Collectable.
Top brand affinities include Goes, Gil Ofarim, Stradivarius, with strongest over-indexing on Goes (1.86× the country average). Demographically, the Elephant audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Pets & Animals · Type: Topic
Demographics of Elephant fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.0 |
| Estimated audience size | 586,301 |
Audience persona
The typical Elephant fan in Germany is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.86× | Travel & Leisure |
| Gil Ofarim | 1.98× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.41× | Music & Radio |
| Collectable | 1.53× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| Kodi (software) | 2.63× | Technology & Electronics |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Este, Veneto | 2.05× | Travel & Leisure |
| Pediatric Hematology and Oncology | 5.98× | Health |
| Sexy Beast | 11.51× | Movies & TV |
| Home Delivery | 1.66× | Food & Beverages |
| Coworking | 2.39× | Business & Career |
| Cancoillotte | 3.25× | Food & Beverages |
| Roaming | 2.02× | Technology & Electronics |
| Hennef (Sieg) | 3.76× | Travel & Leisure |
| Janitor | 2.92× | Home & Garden |
| San Gil | 1.98× | Travel & Leisure |
| Hatten | 2.52× | Travel & Leisure |
| Cynthia Erivo | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.9 |
| Sustainability | BALANCE | 1.52 |
| Travelling | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 6.9% |
| India | 5.7% |
See Elephant audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elephant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.