Elephant Audience in Germany

Elephant logo

Elephant has an estimated audience of 586,301 people in Germany. 56.4% are female, 43.6% are male, average age 39.0. Top brand affinities: Goes, Gil Ofarim, Stradivarius, KLIX (AM), Collectable.

Top brand affinities include Goes, Gil Ofarim, Stradivarius, with strongest over-indexing on Goes (1.86× the country average). Demographically, the Elephant audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Sustainability.

Category: Pets & Animals · Type: Topic

Demographics of Elephant fans

Demographic split for Elephant audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age39.0
Estimated audience size586,301

Audience persona

The typical Elephant fan in Germany is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Goes.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elephant audience
BrandAffinityCategory
Goes1.86×Travel & Leisure
Gil Ofarim1.98×Music & Radio
Stradivarius1.97×Shopping
KLIX (AM)2.41×Music & Radio
Collectable1.53×Kids & Family
Urban horticulture1.63×Home & Garden
Kodi (software)2.63×Technology & Electronics
Škoda Kodiaq1.74×Cars & Mobility
Este, Veneto2.05×Travel & Leisure
Pediatric Hematology and Oncology5.98×Health
Sexy Beast11.51×Movies & TV
Home Delivery1.66×Food & Beverages
Coworking2.39×Business & Career
Cancoillotte3.25×Food & Beverages
Roaming2.02×Technology & Electronics
Hennef (Sieg)3.76×Travel & Leisure
Janitor2.92×Home & Garden
San Gil1.98×Travel & Leisure
Hatten2.52×Travel & Leisure
Cynthia Erivo1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elephant audience
TraitClusterScore
ExtroversionTHRILL1.9
SustainabilityBALANCE1.52
TravellingTHRILL1.52
MindfulnessBALANCE1.44
Community OrientationOPEN1.44
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Elephant
CountryShare
United States36.4%
United Kingdom6.9%
India5.7%

See Elephant audiences in other countries

More Pets & Animals audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elephant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.