Elephant Audience in United States
Elephant has an estimated audience of 15,141,194 people in United States. 62.4% are female, 37.6% are male, average age 45.0. Top brand affinities: Capital One, Google Maps, Diane Keaton, AccuWeather, CarGurus.
Top brand affinities include Capital One, Google Maps, Diane Keaton, with strongest over-indexing on Capital One (10.8× the country average). Demographically, the Elephant audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Pets & Animals · Type: Topic
Demographics of Elephant fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 45.0 |
| Estimated audience size | 15,141,194 |
Audience persona
The typical Elephant fan in United States is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.8× | Business & Career |
| Google Maps | 6.91× | Internet & Social Media |
| Diane Keaton | 10.53× | Movies & TV |
| AccuWeather | 10.59× | Home & Garden |
| CarGurus | 8.56× | Cars & Mobility |
| Billy Bob Thornton | 12.76× | Movies & TV |
| MSN | 5.49× | News |
| Clint Eastwood | 12.33× | Movies & TV |
| Google News | 7.93× | News |
| Indeed.com | 5.46× | Business & Career |
| Beetlejuice | 6.35× | Movies & TV |
| Matthew McConaughey | 11.66× | Movies & TV |
| Circle K | 8.99× | Shopping |
| Marisa Tomei | 20.59× | Movies & TV |
| Bruce Willis | 9.16× | Movies & TV |
| Demi Moore | 11.34× | Movies & TV |
| Jane Goodall | 13.7× | Pets & Animals |
| DeviantArt | 7.96× | Internet & Social Media |
| Albert Einstein | 15.38× | Technology & Electronics |
| Aaron Rodgers | 6.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Individualism | JOY | 1.25 |
| Sustainability | BALANCE | 1.21 |
| Community Orientation | OPEN | 1.2 |
| Spirituality | BALANCE | 1.11 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 6.9% |
| India | 5.7% |
See Elephant audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Elephant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.