Rascasse Audience Intelligence

Elephant Audience in United States

A data profile of the people who buy, follow and care about Elephant in United States — modelled from more than twelve digital signal sources. Elephant has an estimated audience of 15,141,194 people in United States.

#1569among Topic in United States#62in Pets & Animals

The average Elephant fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Genetics, Nonprofit organization, with strongest over-indexing on Nature (1.5× the country average).

Demographically, the Elephant audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elephant fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elephant profile in United States.

Audience size
15.1M
in United States
Gender
62.4%♀
37.6% male
Age
45.0
average years
Country rank
#2311
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elephant fans

62.4% are female, 37.6% are male, average age 45.0.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Elephant audience in United States
MetricValue
Female62.4%
Male37.6%
Average age45.0
Estimated audience size15,141,194
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Elephant audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3915%
40-4922%
50+37%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Elephant audience comes from United States.

Worldwide audience distribution share by country for Elephant
CountryShare
United States36.4%
United Kingdom6.9%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elephant audience in United States is strongest.

Fig. 05

Top regions by affinity

Elephant fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K1.44×
02Texas~1.5M1.19×
03Utah~200K1.18×
04Pennsylvania~600K1.15×
05Indiana~300K1.15×
06Oregon~200K1.13×
07Virginia~400K1.12×
08Ohio~500K1.10×
09South Carolina~200K1.09×
10North Carolina~500K1.08×
11Kentucky~200K1.08×
12Oklahoma~200K1.08×
13Nebraska~80K1.07×
14New Jersey~400K1.06×
15Georgia~500K1.05×
16Wisconsin~200K1.05×
17California~1.5M1.04×
18Washington~300K1.04×
19Missouri~300K1.04×
20Arizona~300K1.03×
21South Dakota~40K1.03×
22Louisiana~200K1.02×
23Arkansas~100K1.02×
24Michigan~400K1.00×
25Massachusetts~300K1.00×
26Idaho~80K0.99×
27Maryland~300K0.98×
28Colorado~200K0.98×
29Alabama~200K0.98×
30New Mexico~70K0.98×
31Mississippi~100K0.97×
32Rhode Island~50K0.97×
33Illinois~500K0.96×
34Connecticut~100K0.96×
35Minnesota~200K0.94×
36Iowa~100K0.94×
37Montana~40K0.94×
38North Dakota~30K0.94×
39New York~800K0.93×
40Vermont~20K0.93×
41Hawaii~60K0.92×
42Alaska~30K0.92×
43West Virginia~60K0.91×
44Nevada~100K0.89×
45Maine~50K0.89×
46New Hampshire~50K0.88×
47Florida~900K0.87×
48Tennessee~300K0.85×
49Delaware~30K0.80×
50Washington, District of Columbia~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Elephant, United States
0.62×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elephant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elephant audience
#·InterestCategoryAffinity×
01Jane GoodallPets & Animals4.65×
02Drudge ReportSports2.85×
03Robert RedfordMovies & TV2.69×
04Talk radioMusic & Radio2.34×
05GeneticsKids & Family2.16×
06Made in USABusiness & Career2.08×
07NostalgiaHome & Garden2.07×
08DonationBusiness & Career2.06×
09Britney SpearsMusic & Radio1.96×
10CBS SportsMovies & TV1.90×
11Nonprofit organizationPolitics & Society1.68×
12Fox News ChannelMovies & TV1.67×
13LivestockPets & Animals1.65×
14TraditionPolitics & Society1.65×
15Subscription business modelShopping1.65×
16Texas RoadhouseFood & Beverages1.63×
17Hobby LobbyHome & Garden1.55×
18MSNNews1.55×
19PoetryLiterature1.54×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elephant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elephant audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Community OrientationOPEN1.53×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elephant audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Social Media UsageJOY0.94×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elephant have in United States?

Elephant has an estimated audience of 15,141,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elephant fans?

62.4% of Elephant fans are female, 37.6% are male, with an average age of 45.0 years.

03

Which brands do Elephant fans like most?

Elephant fans show strongest brand affinity for Nature (1.5×), Genetics (2.16×), and Nonprofit organization (1.68×) over the country average.

04

Where do Elephant fans live in United States?

Elephant fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Elephant fans also like?

Beyond Elephant itself, the audience over-indexes on Genetics (2.16×), Nonprofit organization (1.68×), Texas Roadhouse (1.63×), and Nostalgia (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Elephant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elephant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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