Leopard Audience in Germany
Leopard has an estimated audience of 415,413 people in Germany. 67.7% are female, 32.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Labor Day, True Detective, 28 Weeks Later, Western Union, The Man in the High Castle (TV series).
The average Leopard fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Labor Day, True Detective, 28 Weeks Later, with strongest over-indexing on Labor Day (28.59× the country average). Demographically, the Leopard audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Leopard fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.2 |
| Estimated audience size | 415,413 |
Audience persona
The typical Leopard fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Labor Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,464 | 1.19× |
| Bayern | 74,906 | 1.12× |
| Baden-Württemberg | 66,623 | 1.18× |
| Niedersachsen | 43,051 | 1.07× |
| Hessen | 35,827 | 1.13× |
| Rheinland-Pfalz | 21,558 | 1.04× |
| Sachsen | 19,276 | 0.95× |
| Berlin | 18,729 | 1.01× |
| Schleswig-Holstein | 15,046 | 1.01× |
| Brandenburg | 11,510 | 0.89× |
| Hamburg | 10,472 | 1.12× |
| Thüringen | 8,902 | 0.84× |
| Sachsen-Anhalt | 7,955 | 0.74× |
| Mecklenburg-Vorpommern | 6,389 | 0.81× |
| Saarland | 4,743 | 0.93× |
| Bremen | 3,509 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Labor Day | 28.59× | Politics & Society |
| True Detective | 7.28× | Movies & TV |
| 28 Weeks Later | 20× | Movies & TV |
| Western Union | 5.5× | Business & Career |
| The Man in the High Castle (TV series) | 20× | Movies & TV |
| Baby food | 4.04× | Kids & Family |
| Bath salts | 20.45× | Home & Garden |
| The Departed | 15.67× | Movies & TV |
| Faithless | 20× | Music & Radio |
| Mariska Hargitay | 17.7× | Movies & TV |
| Markus Lanz | 3.45× | Movies & TV |
| Dan Stevens | 13.63× | Movies & TV |
| Powdered milk | 6.91× | Kids & Family |
| Brokeback Mountain | 15.4× | Movies & TV |
| Real property | 4.18× | Home & Garden |
| Family | 1.84× | Kids & Family |
| Livemusic | 2.9× | Music & Radio |
| Melanie Lynskey | 9.6× | Movies & TV |
| Parental leave | 4.28× | Kids & Family |
| Bates Motel (TV series) | 18.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Pet Ownership | JOY | 1.53 |
| Extroversion | THRILL | 1.46 |
| Sustainability | BALANCE | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| United Kingdom | 7.1% |
| France | 6.3% |
See Leopard audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leopard have in Germany?
Leopard has an estimated audience of 415,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leopard fans?
67.7% of Leopard fans are female, 32.3% are male, with an average age of 40.2 years.
Which brands do Leopard fans like most?
Leopard fans show strongest brand affinity for Labor Day (28.59×), True Detective (7.28×), and 28 Weeks Later (20×) over the country average.
Where do Leopard fans live in Germany?
Leopard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,464), Bayern (reach 74,906), and Baden-Württemberg (reach 66,623). These three regions account for the largest share of the active audience.
What other brands do Leopard fans also like?
Beyond Leopard itself, the audience over-indexes on True Detective (7.28×), 28 Weeks Later (20×), Western Union (5.5×), and The Man in the High Castle (TV series) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leopard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.