Leopard Audience in Germany
Leopard has an estimated audience of 415,413 people in Germany. 67.7% are female, 32.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Škoda Kodiaq, Stradivarius, Collectable, The Client (1994 film).
The average Leopard fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Rossmann (2.33× the country average). Demographically, the Leopard audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Leopard fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.2 |
| Estimated audience size | 415,413 |
Audience persona
The typical Leopard fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,464 | 1.19× |
| Bayern | 74,906 | 1.12× |
| Baden-Württemberg | 66,623 | 1.18× |
| Niedersachsen | 43,051 | 1.07× |
| Hessen | 35,827 | 1.13× |
| Rheinland-Pfalz | 21,558 | 1.04× |
| Sachsen | 19,276 | 0.95× |
| Berlin | 18,729 | 1.01× |
| Schleswig-Holstein | 15,046 | 1.01× |
| Brandenburg | 11,510 | 0.89× |
| Hamburg | 10,472 | 1.12× |
| Thüringen | 8,902 | 0.84× |
| Sachsen-Anhalt | 7,955 | 0.74× |
| Mecklenburg-Vorpommern | 6,389 | 0.81× |
| Saarland | 4,743 | 0.93× |
| Bremen | 3,509 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.33× | Shopping |
| Škoda Kodiaq | 2.45× | Cars & Mobility |
| Stradivarius | 1.88× | Shopping |
| Collectable | 1.52× | Kids & Family |
| The Client (1994 film) | 5.88× | Movies & TV |
| Israel | 1.58× | Travel & Leisure |
| Goop | 6.11× | Internet & Social Media |
| KLIX (AM) | 1.94× | Music & Radio |
| Time (magazine) | 1.54× | News |
| Isola 2000 | 15.67× | Travel & Leisure |
| DEFCON (video game) | 5.23× | Games |
| Corfu (regional unit) | 2.24× | Travel & Leisure |
| Home Delivery | 1.9× | Food & Beverages |
| Haitian Vodou | 2.16× | Politics & Society |
| The Hunt (2012 film) | 3.03× | Movies & TV |
| Hauptschule | 4.57× | Kids & Family |
| Kloten | 7.58× | Travel & Leisure |
| Bank account | 1.71× | Business & Career |
| L'Île-Rousse | 7.01× | Travel & Leisure |
| Preacher (comics) | 3.88× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Pet Ownership | JOY | 1.53 |
| Extroversion | THRILL | 1.46 |
| Sustainability | BALANCE | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| United Kingdom | 7.1% |
| France | 6.3% |
See Leopard audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leopard have in Germany?
Leopard has an estimated audience of 415,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leopard fans?
67.7% of Leopard fans are female, 32.3% are male, with an average age of 40.2 years.
Which brands do Leopard fans like most?
Leopard fans show strongest brand affinity for Rossmann (2.33×), Škoda Kodiaq (2.45×), and Stradivarius (1.88×) over the country average.
Where do Leopard fans live in Germany?
Leopard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,464), Bayern (reach 74,906), and Baden-Württemberg (reach 66,623). These three regions account for the largest share of the active audience.
What other brands do Leopard fans also like?
Beyond Leopard itself, the audience over-indexes on Škoda Kodiaq (2.45×), Stradivarius (1.88×), Collectable (1.52×), and The Client (1994 film) (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leopard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.