Rascasse Audience Intelligence

Leopard Audience in Germany

A data profile of the people who buy, follow and care about Leopard in Germany — modelled from more than twelve digital signal sources. Leopard has an estimated audience of 415,413 people in Germany.

#5167among Topic in Germany#229in Pets & Animals

The average Leopard fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Labor Day, Robert Redford, True Detective, with strongest over-indexing on Labor Day (40.6× the country average).

Demographically, the Leopard audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leopard fan in Germany is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Labor Day.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leopard profile in Germany.

Audience size
415K
in Germany
Gender
67.7%♀
32.3% male
Age
40.2
average years
Country rank
#13580
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leopard fans

67.7% are female, 32.3% are male, average age 40.2.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Leopard audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age40.2
Estimated audience size415,413
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Leopard audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Leopard audience comes from Germany.

Worldwide audience distribution share by country for Leopard
CountryShare
United States32.6%
United Kingdom7.1%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leopard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leopard fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.15×
02Baden-Württemberg~70K1.15×
03Bayern~70K1.11×
04Hessen~30K1.09×
05Hamburg~10K1.08×
06Niedersachsen~40K1.05×
07Rheinland-Pfalz~20K1.04×
08Schleswig-Holstein~20K1.01×
09Bremen~4K1.01×
10Saarland~5K0.98×
11Sachsen~20K0.96×
12Berlin~20K0.96×
13Thüringen~10K0.92×
14Brandenburg~10K0.90×
15Mecklenburg-Vorpommern~7K0.83×
16Sachsen-Anhalt~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Leopard, Germany
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leopard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leopard audience
#·InterestCategoryAffinity×
01Animal printFashion & Accessoires40.77×
02Labor DayPolitics & Society40.60×
03Bath saltsHome & Garden21.49×
04The Man in the High Castle (TV series)Movies & TV20.00×
05Brokeback MountainMovies & TV20.00×
06HaddawayMusic & Radio20.00×
07Riddick (film)Movies & TV19.30×
08Bates Motel (TV series)Movies & TV18.76×
09The DepartedMovies & TV14.80×
10Mariska HargitayMovies & TV14.75×
11Dan StevensMovies & TV13.68×
12Black Mirror (TV series)Movies & TV11.35×
13Whoopi GoldbergMovies & TV10.81×
14Dexter (TV series)Movies & TV9.11×
15Person of Interest (TV series)Movies & TV8.11×
16Robert RedfordMovies & TV7.65×
17True DetectiveMovies & TV6.85×
18The Lord of the RingsMovies & TV6.03×
19Luxury goodsFashion & Accessoires1.93×
20FamilyKids & Family1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leopard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leopard audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Design AffinityPREMIUM1.55×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leopard audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Early Adopter MentalityPOWER0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leopard have in Germany?

Leopard has an estimated audience of 415,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leopard fans?

67.7% of Leopard fans are female, 32.3% are male, with an average age of 40.2 years.

03

Which brands do Leopard fans like most?

Leopard fans show strongest brand affinity for Labor Day (40.6×), Robert Redford (7.65×), and True Detective (6.85×) over the country average.

04

Where do Leopard fans live in Germany?

Leopard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Leopard fans also like?

Beyond Leopard itself, the audience over-indexes on Robert Redford (7.65×), True Detective (6.85×), Dexter (TV series) (9.11×), and Animal print (40.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Leopard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leopard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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