Parrot Audience in Germany
Parrot has an estimated audience of 355,790 people in Germany. 54.7% are female, 45.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Labor Day, Christian Bale, Andrew Lincoln, Hummingbird, Alyssa Milano.
The average Parrot fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Labor Day, Christian Bale, Andrew Lincoln, with strongest over-indexing on Labor Day (92.69× the country average). Demographically, the Parrot audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Parrot fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.1 |
| Estimated audience size | 355,790 |
Audience persona
The typical Parrot fan in Germany is balanced, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Labor Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,497 | 1.21× |
| Bayern | 62,442 | 1.09× |
| Baden-Württemberg | 54,640 | 1.13× |
| Niedersachsen | 37,531 | 1.09× |
| Hessen | 28,085 | 1.04× |
| Rheinland-Pfalz | 19,458 | 1.09× |
| Sachsen | 16,531 | 0.95× |
| Berlin | 15,571 | 0.98× |
| Schleswig-Holstein | 12,672 | 0.99× |
| Brandenburg | 9,765 | 0.88× |
| Thüringen | 8,224 | 0.91× |
| Hamburg | 7,821 | 0.97× |
| Sachsen-Anhalt | 7,753 | 0.84× |
| Mecklenburg-Vorpommern | 6,444 | 0.95× |
| Saarland | 4,256 | 0.97× |
| Bremen | 2,890 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Labor Day | 92.69× | Politics & Society |
| Christian Bale | 20× | Movies & TV |
| Andrew Lincoln | 36.58× | Movies & TV |
| Hummingbird | 51.53× | Pets & Animals |
| Alyssa Milano | 20× | Movies & TV |
| Pet store | 4.4× | Pets & Animals |
| Superman | 3.6× | Movies & TV |
| Harry Potter | 2.11× | Movies & TV |
| Robin Williams | 7.97× | Movies & TV |
| Jeffrey Dean Morgan | 12.78× | Movies & TV |
| Do it yourself (DIY) | 2.31× | Home & Garden |
| Millie Bobby Brown | 4.49× | Movies & TV |
| Pet food | 3.08× | Pets & Animals |
| 2.87× | Internet & Social Media | |
| Corriere della Sera | 10.07× | News |
| Cane Corso | 6.43× | Food & Beverages |
| Arrested Development (TV series) | 20× | Movies & TV |
| VIER PFOTEN | 4.5× | Pets & Animals |
| Dog grooming | 5.36× | Pets & Animals |
| Pets | 1.55× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.91 |
| Sustainability | BALANCE | 1.68 |
| Community Orientation | OPEN | 1.56 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Tradition | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 15.9% |
| United Kingdom | 5.6% |
See Parrot audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parrot have in Germany?
Parrot has an estimated audience of 355,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parrot fans?
54.7% of Parrot fans are female, 45.3% are male, with an average age of 41.1 years.
Which brands do Parrot fans like most?
Parrot fans show strongest brand affinity for Labor Day (92.69×), Christian Bale (20×), and Andrew Lincoln (36.58×) over the country average.
Where do Parrot fans live in Germany?
Parrot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,497), Bayern (reach 62,442), and Baden-Württemberg (reach 54,640). These three regions account for the largest share of the active audience.
What other brands do Parrot fans also like?
Beyond Parrot itself, the audience over-indexes on Christian Bale (20×), Andrew Lincoln (36.58×), Hummingbird (51.53×), and Alyssa Milano (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.