Rascasse Audience Intelligence

Parrot Audience in Germany

A data profile of the people who buy, follow and care about Parrot in Germany — modelled from more than twelve digital signal sources. Parrot has an estimated audience of 355,790 people in Germany.

#5636among Topic in Germany#253in Pets & Animals

The average Parrot fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christian Bale, Labor Day, Andrew Lincoln, with strongest over-indexing on Christian Bale (20× the country average).

Demographically, the Parrot audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parrot fan in Germany is balanced, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Christian Bale.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parrot profile in Germany.

Audience size
356K
in Germany
Gender
54.7%♀
45.3% male
Age
41.1
average years
Country rank
#15330
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parrot fans

54.7% are female, 45.3% are male, average age 41.1.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Parrot audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age41.1
Estimated audience size355,790
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Parrot audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Parrot audience comes from Germany.

Worldwide audience distribution share by country for Parrot
CountryShare
United States23.8%
Italy15.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parrot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parrot fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.18×
02Baden-Württemberg~50K1.10×
03Rheinland-Pfalz~20K1.09×
04Bayern~60K1.07×
05Niedersachsen~40K1.07×
06Saarland~5K1.06×
07Hessen~30K1.01×
08Bremen~3K1.00×
09Schleswig-Holstein~10K0.99×
10Hamburg~8K0.97×
11Sachsen~20K0.95×
12Mecklenburg-Vorpommern~6K0.95×
13Thüringen~9K0.94×
14Brandenburg~10K0.89×
15Sachsen-Anhalt~8K0.89×
16Berlin~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Parrot, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parrot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parrot audience
#·InterestCategoryAffinity×
01HummingbirdPets & Animals38.47×
02Labor DayPolitics & Society33.28×
03Bird feedingPets & Animals30.64×
04Andrew LincolnMovies & TV29.96×
05Christian BaleMovies & TV20.00×
06Alyssa MilanoMovies & TV20.00×
07Arrested Development (TV series)Movies & TV20.00×
08Jeffrey Dean MorganMovies & TV11.44×
09Robin WilliamsMovies & TV7.63×
10Cane CorsoFood & Beverages7.35×
11Hello KittyKids & Family7.13×
12Dog groomingPets & Animals6.03×
13Millie Bobby BrownMovies & TV5.24×
14Lip glossBeauty & Wellness4.82×
15RedditInternet & Social Media4.57×
16SupermanMovies & TV4.00×
17Pet storePets & Animals3.29×
18Veterinary medicineBusiness & Career3.22×
19Harry PotterMovies & TV2.05×
20Do it yourself (DIY)Home & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parrot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parrot audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Community OrientationOPEN1.61×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parrot audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parrot have in Germany?

Parrot has an estimated audience of 355,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Parrot fans?

54.7% of Parrot fans are female, 45.3% are male, with an average age of 41.1 years.

03

Which brands do Parrot fans like most?

Parrot fans show strongest brand affinity for Christian Bale (20×), Labor Day (33.28×), and Andrew Lincoln (29.96×) over the country average.

04

Where do Parrot fans live in Germany?

Parrot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Parrot fans also like?

Beyond Parrot itself, the audience over-indexes on Labor Day (33.28×), Andrew Lincoln (29.96×), Alyssa Milano (20×), and Reddit (4.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Parrot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Parrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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